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A Century of Bollywood<br />

23<br />

92. 2009—Six decades after the global success of Awara (The Vagabond, 1951),<br />

Rajkumar Hirani’s 3 Idiots experiences similar box-office success outside<br />

of India, especially in Southeast Asia, South Korea, Japan, and China. The<br />

film’s hero, Aamir Khan, commands an instant following across China,<br />

where his subsequent releases only increase box-office records. It is<br />

ranked as the twelfth “All-Time Favorite” film of Chinese audiences on the<br />

popular review site Douban. In India, the film’s reformist message<br />

towards inculcating a competition-free education culture inspires a legislation<br />

towards an examination-free education system for upper primary<br />

level in schools. 3 Idiots makes history by becoming the first film to enter<br />

the 200-crore (2,000 million) rupee club of domestic box-office earners,<br />

ending with an overall global lifetime take of 5,000-million rupees.<br />

93. 2010—The Department of Social and Cultural Anthropology at the<br />

University of Vienna, Austria, hosts “Shah Rukh Khan and Global<br />

“Superstar of the Millennium” Amitabh Bachchan on a promotional poster for<br />

his 2011 film Bbuddah . . .Hoga Terra Baap. <br />

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