Boxoffice - August 2019

TRADE TALK
destination at Kildonan Place in Winnipeg,
Manitoba.
Scheduled to open in 2021, the new
complex will replace the existing Famous
Players Kildonan Place Cinemas and
offer guests an all-in-one entertainment
experience that includes movies, dining,
amusement games, and attractions. The
35,000-square-foot space will include a
new, six-screen theater that offers a range
of enhanced movie-watching experiences
for guests of all ages, including Ultra-
AVX and luxury recliner seats in each of
its auditoriums.
The new complex will also feature a
large amusement games and attractions
area for kids and grown-ups, which will
include new and classic video and redemption
games, unique interactive experiences,
and virtual reality from VRstudios. Guests
can also look forward to a range of dining
experiences, including new and exciting
food and beverage options.
Construction of the new complex is
scheduled to begin late next year, but
Famous Players Kildonan Place Cinemas
will remain open until construction of
the new building is complete. Cineplex
also recently announced a new location of
The Rec Room, Canada’s premiere “Eats
& Entertainment” destination, which is
scheduled to open at Seasons of Tuxedo
in late 2019.
UNIC ELECTS NEW BOARD OF
DIRECTORS
>> The General Assembly of the International
Union of Cinemas (UNIC), the
European cinema trade association, has
elected a new board to serve the organization
for the next two years.
The decision—made during CineEurope,
UNIC’s official convention in
Barcelona—saw Phil Clapp, CEO of the
U.K. Cinema Association, reappointed
as president and other key board positions
confirmed.
Commenting on his reelection, Phil
Clapp said, “I would like to warmly
thank UNIC’s members for their renewed
confidence in both myself and my fellow
board members. It will be both an honor
and a privilege to support the organization
in its efforts to continue to provide
a strong and influential voice for the
European cinema sector, which is now
more important than ever.”
In addition to the president, the
UNIC board of directors, elected for a
two-year term, is:
Senior Vice President & Treasurer:
Jaime Tarrazón, Delegate, Federación de
Cines de España (Spain)
Vice President: Kim Pedersen, CEO,
Danske Biografer (Denmark)
Vice President: Edna Epelbaum, President,
Association Cinématographique
Suisse (Switzerland)
Vice President: Mario Mazzetti,
CEO, Associazione Nazionale Esercenti
Cinema (Italy)
Vice President: Tomasz Jagiełło, CEO,
Helios (Poland)
Vice President: Richard Patry, President,
Fédération Nationale des Cinémas
Français (France)
POWSTER LAUNCHES
TRAILERED SEARCH PLATFORM
FOR CINEMAS
>> Powster, the interactive creative
studio and production company, announced
the launch of Trailered, a new
web-app search tool for all films showing
in theaters nationwide. With Trailered,
moviegoers can instantly search trailers
and show times and purchase tickets for
films currently playing at nearby cinemas
through one simple online access point.
Trailered is in the United States, Canada,
and the United Kingdom.
Trailered geo-locates users, showing
them the closest movie theaters and
which films are playing at each location.
Moviegoers can easily create personalized
playlists of their preferred films by
genre and format, such as action, horror,
comedy, animation, 3-D, documentary,
and more, while still being able to select
an exact day and time to see any of the
films nearby.
“Until now, finding out where, when,
and what films are showing has tended
to be a somewhat tedious and tricky
discovery process. Trailered makes the
entire journey a much more engaging,
streamlined, and simple experience for
moviegoers,” said Ste Thompson, CEO
and creative director of Powster. “With all
the different entertainment options available,
it’s tempting to bypass the theatrical
experience these days. Trailered intends
to help bring more fans into cinemas,
giving audiences the viewing experience
intended by filmmakers.”
CINEWORLD CHOOSES CHRISTIE’S
REALLASER PROJECTORS
>> Cineworld Group, the world’s second-largest
cinema exhibitor, has signed
an agreement to acquire more than 1,000
of Christie’s next-generation, RGB pure
laser cinema projectors featuring Christie
RealLaser illumination technology.
“At Cineworld, we have always focused on leading technologies
to benefit the cinema experience. Christie has been
a great partner of ours for many years. Its
talent for innovation is well known, as well
as its high level of service and support,”
said Renana Teperberg, chief commercial
officer, Cineworld. “We strongly believe
that the RGB experience will further
improve the quality of the picture across
our estate. Our core strategy is being the best place to watch
a movie, and high-quality projection is clearly one of the
tentpoles of this strategy.”
12 AUGUST 2019