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Boxoffice - August 2019

The Official Magazine of the National Association of Theatre Owners

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a diverse slate. So you could have a movie like Vice<br />

or Sorry to Bother You, as well as movies like Creed<br />

or James Bond.<br />

You must be very proud of what has happened<br />

during your tenure with the James Bond<br />

series—it’s bigger than ever. What’s the secret<br />

to its revival?<br />

I think that it all goes back to [longtime<br />

producers] Michael Wilson and Barbara Broccoli,<br />

who are committed to not making the same<br />

movie twice and to changing with the times and<br />

to pushing the boundaries. They know there’s an<br />

audience that loves James Bond and wants them to<br />

deliver on what the promise of a James Bond film<br />

is, but they’re also willing to push it, whether it’s in<br />

terms of the directors—an Academy Award–winning<br />

director like Sam Mendes or Cary Fukunaga,<br />

the first American-born [Bond] filmmaker—or in<br />

terms of cast, whether it’s Javier Bardem or Rami<br />

Malek, both Academy Award winners, [the kind of<br />

talent] who weren’t traditionally involved in Bond<br />

movies of the past. There’s certainly a lot to talk<br />

about regarding the realpolitik in the world right<br />

now, so there are thematic issues that keep it modern.<br />

But also Barbara and Michael are very intent<br />

on making sure that the films stay modern in how<br />

they look and in terms of how they’re cast—there’s<br />

a very diverse cast in this [new] picture, because<br />

clearly the audience wants to see themselves represented.<br />

They just keep pushing it forward and don’t<br />

rest on their laurels.<br />

Do you have a long-range vision for the<br />

franchise beyond its star, Daniel Craig?<br />

Well, again, it’s Barbara and Michael’s [franchise]—almost<br />

like On Her Majesty’s Secret Service,<br />

where I sort of serve at the pleasure of those two<br />

as to when they want to make films. I think they<br />

certainly do not see any imminent end to the<br />

franchise—they want to keep it going and going<br />

and going. And the good news is that they are<br />

willing to push and take the chances that allowed<br />

the franchise to continue to evolve and not become<br />

stale. So any time they want to make a movie, we’re<br />

here to make it—they don’t have to worry about<br />

finding a partner with us on it. But ultimately they<br />

have the creative say about when they’re ready to<br />

do it. And that is the United Artists spirit—obviously,<br />

this was a United Artists deal that Albert<br />

Broccoli made with Arthur Krim back in the early<br />

’60s, but we have had that spirit with quite a lot of<br />

the filmmakers who made these movies, whether<br />

it’s Irwin Winkler or Barbara and Michael or<br />

Walter Mirisch. These are the producers that built<br />

United Artists, and they did so by having a strong<br />

voice regarding what made a movie great and what<br />

made a movie relevant, and it isn’t lost on us. And<br />

I’m fortunate enough to continue to work with<br />

all three of those teams, as well as many more that<br />

built this studio. It’s a privilege, and there’s a lot of<br />

responsibility to making sure that the tradition that<br />

those guys created is still [maintained] here.<br />

I’m sure another point of pride for you is how<br />

the whole Rocky franchise was reimagined in a<br />

MICHAEL B. JORDAN AS<br />

ADONIS CREED<br />

AUGUST <strong>2019</strong><br />

49

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