The Beat - Summer 2019

16 Summer 2019 SPOTLIGHT
Marketing EDGE:
Securing the Next Generation of Marketers
Terri L. Bartlett
President, Marketing EDGE
TLBartlett@marketingEDGE.org | www.marketingedge.org | 212.790.1510
Marketing EDGE is the only nonprofit with a proven track record of connecting students,
academics and professionals to the resources and relationships they need to see, move, and stay
ahead. Founded in 1966, we were known by different names over the years, including Direct
Marketing Educational Foundation, and in June 2013, we took the leap and changed our name
to Marketing EDGE. Our mission was clear—to Educate, Develop, Grow, and Employ college
students in the field of marketing. We are supported solely by corporations and individuals who
want to give back to the marketing community. Thousands of students have taken advantage
of our programs, becoming prepared to enter the field workplace-ready. We encourage the
Marketing EDGE Programs
Marketing readers of THE EDGE BEAT, who Programs are interested in next generation talent and development, to contact
Our range of programs deliver on our mission to Educate, Develop,
Our us to range learn of programs more about deliver the on our benefits mission of to Marketing Educate, Develop, EDGE and how they can become involved.”
Grow and Employ colleges students in the field of marketing.
Grow Terri Bartlett, and Employ President, colleges Marketing students EDGE in the field of marketing.
Marketing EDGE Programs
Marketing EDGE Programs
Collegiate Collegiate Summit Summit
Student Career Student ForumsCareer Forums
Our range of programs deliver on our mission to Educate, Develop,
Our range of programs Grow and deliver Employ on colleges our mission students to Educate, in the Develop, field of marketing.
MARKETING
Collegiate
EDGE MARKETING
Summit
EDGE
Grow and Employ colleges students in the field of marketing.
Student Career Forums
COLLEGIATE COLLEGIATE SUMMIT SUMMIT
Our immersive summer “boot camp” connects
For almost 30 years, our career forums
high-achieving Collegiate undergrads Summit from across the country
Student have introduced Career Forums
Our
students to the world of digital and
Collegiate immersive summer “boot camp” connects high-achieving
For almost 30 years, our career forums have introduced
Our Summit immersive summer “boot camp” connects high-achieving Student Career Forums
almost 30 years, our career forums have introduced
undergrads with top from marketing across the country professionals with top marketing to explore how leading students to the world performance of digital and data-driven
undergrads from across the country with top marketing
students to the world
marketing.
of digital and
These
data-driven
forums deliver practical
progessionals to explore how leading MARKETING companies EDGE and brands
marketing. These forums deliver practical information to
companies progessionals MARKETING and EDGE brands to explore COLLEGIATE are how using leading SUMMIT digital companies platforms and brands
marketing. information These to forums students deliver on practical what they information can do to prepare
are using digital COLLEGIATE platforms and SUMMIT data to create innovative
students on what they can do to prepare for a career in
multi-channel data to are
campaigns. create using digital innovative At the
platforms
Summit, multi-channel and
students
data
attend
to create campaigns. innovative
marketing At while they
students
are for still a career on
in school.
what in they
Offered marketing can do
regions
to while prepare they for are a career still in in school.
fast-paced multi-channel workshops led by highly successful industry
across the country, the forums also provide students
the Summit,
Our
students
immersive campaigns. summer At
attend
“boot the Summit,
fast-paced
camp” connects students
workshops
high-achieving
attend
led
For marketing almost
Offered
30 while years, they
in regions
our career are still
across
forums in school.
the
have
country,
introduced Offered in regions
Our immersive
the forums also
leaders and fast-paced summer “boot
academics, workshops camp” connects
participate in led panel by discussions, highly high-achieving successful and industry For almost 30 years, our
with a glimpse into across career forums
the day-to-day the country, have introduced
undergrads from across the country with top marketing
students the world lives of of the digital marketers forums and data-driven also as provide students
undergrads
connect by highly from across
one-on-one leaders successful the country
and with academics, peers and industry with top marketing
professionals participate leaders at several panel and discussions, academics, students to the world of digital
well as providing them with provide and data-driven
progessionals to explore how leading companies and brands
marketing. with a glimpse valuable These students forums into tips the of deliver how with day-to-day practical a land glimpse lives information of into marketers the to day-to-day
as
progessionals to explore how leading companies and brands
marketing. These forums deliver practical information to
networking participate connect events. are in one-on-one panel using digital discussions, with platforms peers and and data professionals connect to create innovative one-on-
several internships and that students well first lives as job on providing of out what marketers of they school. them can do with as to well prepare valuable as for valuable tips a career of how in
are using digital platforms and data to create innovative
students on what they can do to prepare for a career in
tips to of land how
networking multi-channel events. campaigns. At the Summit, students attend
marketing internships while and they that are first still in job school. out of Offered school. in regions
multi-channel
one with
campaigns.
peers
At
and
the Summit,
professionals
students attend
at several
marketing while they are still
to land
school.
internships
Offered regions
and that first job out of school.
EDGE Awardsfast-paced workshops led by highly successful industry Corporate Leadership across the country, Program the forums (CLP) also provide students
fast-paced workshops led by highly successful industry
across the country, the forums also provide students
leaders networking and academics,
leaders events. participate
and academics,
in panel discussions,
participate
and
in panel discussions,
with a
and
glimpse into the
with
day-to-day
a glimpse
lives
into
of marketers
the day-to-day
as
lives of marketers as
EDGE Awards
Corporate Leadership Program (CLP)
connect one-on-one connect with peers one-on-one and professionals with peers at several and professionals at well several as providing them well with as valuable providing tips them of how with to land valuable tips of how to land
networking events. networking events.
internships and that first internships job out of and school. that first job out of school.
EDGE Awards
EDGE Awards
Marketing EDGE’s signature fundraising event, the EDGE
Awards pays tribute to the vibrancy and evolution that
EDGE Awards
Corporate Leadership Program (CLP)
A premier sponsorship program was launched four years
ago to offer corporations the opportunity to engage in all
is moving today’s Marketing marketing EDGE’s field signature forward. fundraising Held every event, the EDGE that Marketing EDGE A premier has to offer, sponsorship including: program was launched four years
June, 600 of the industry’s leading marketers – and next
Awards pays tribute Marketing to the vibrancy EDGE’s and evolution signature that Support Your Business ago Goals to offer corporations the opportunity to engage in all
generation talent – gather to honor the year’s award
Marketing fundraising EDGE’s moving signature today’s marketing field forward. Held every We connect you with that resources Marketing and EDGE relationships has to through offer, including:
winners, ranging from Marketing
event, fundraising
Rising EDGE’s
the EDGE
Stars, to signature
event, Awards the
distinguished fundraising
EDGE pays
event,
tribute
the
A premier
EDGE
sponsorship
A
program
premier
was
sponsorship
launched four
program
years
was launched four years
Awards pays June, tribute 600 to of the the vibrancy industry’s and evolution leading that marketers – and ago next to premier offer corporations events where the you opportunity can exchange to engage ideas in with all other
corporations, to the vibrancy to lifetime Awards achievement and pays tribute honorees, to the vibrancy and is more. and moving evolution that
ago Support to offer Your corporations Business the Goals opportunity to engage in all
is moving today’s industry leaders and top academics.
What distinguishes generation
marketing
the talent
field
EDGE Awards –
forward.
gather from to
Held
honor
every
all others the is year’s award
that Marketing EDGE has to offer, including:
is moving today’s marketing field forward. Held every
that
We
Marketing
connect
EDGE
you with
has to
resources
offer, including:
June, today’s 600 of the marketing industry’s leading field marketers forward. – and Held next every June,
and relationships through
the overriding winners, tribute June, ranging among 600 of from all the categories industry’s Rising Stars, to leading honor to those distinguished
marketers – and Support next Deliver Your the Business Edge that GoalsWill Enhance Your Corporate Profile
generation talent – gather to honor the year’s award
Support premier Your events Business where Goals you can exchange ideas with other
who 500 combine corporations, of professional the generation industry’s to excellence lifetime talent leading – gather with achievement an to marketers—and undeniable honor honorees, the year’s award We
and next connect
more. EDGE offers you with you resources opportunities and relationships to impart your through thoughtleadership,
service, and support to impact today’s students
winners, ranging from Rising Stars, to distinguished
We industry connect leaders you with and resources top academics.
and relationships through
commitment giving back to support generations of
generation What distinguishes
winners, ranging
talent—gather the
from
EDGE
Rising
to Awards
Stars,
honor from
to distinguished premier events where you can exchange ideas with other
corporations, to lifetime achievement honorees, and more. the year’s all others award is
premier events where you can exchange ideas with other
marketing talent. corporations, to lifetime achievement honorees, and
industry
more. – increasingly leaders and first-generation top academics. students – through our
What distinguishes the overriding the EDGE tribute Awards among from all all others categories is to honor those
industry Deliver the Edge that Will Enhance Your Corporate Profile
winners, ranging What distinguishes from Rising the EDGE Stars, Awards to from distinguished
all others programs, events, and scholarships as they prepare to
who combine professional excellence with an undeniable
EDGE leaders offers and you opportunities top academics.
the overriding tribute among all categories to honor those
Deliver the Edge that Will Enhance Your Corporate Profile to impart your thoughtleadership,
service, and support to impact today’s students
the overriding tribute among all categories to launch those their marketing
Deliver
careers.
the Edge that Will Enhance Your Corporate Profile
who corporations, combine professional
commitment
to excellence
to
lifetime with
giving back
achievement an undeniable
EDGE offers you opportunities to impart your thoughtleadership,
service, and support to impact today’s students
to support generations
honorees,
of
and
who combine professional excellence with an undeniable
EDGE offers you opportunities to impart your thoughtleadership,
service, and support to impact today’s students
commitment to giving back to support generations of
more. marketing What distinguishes talent. the EDGE Awards from all
– increasingly first-generation students – through our
commitment to giving back to support generations of
marketing talent.
– increasingly first-generation students – through our
programs, events, and scholarships as they prepare to
others is the
marketing
overriding
talent.
programs, events, and scholarships – increasingly first-generation they prepare to students – through our
tribute among all categories
launch their marketing careers. programs, launch their events, marketing and scholarships careers. as they prepare to
launch their marketing careers.
to honor those who combine professional excellence
with an undeniable commitment to giving back to
support generations of marketing talent.
Corporate Leadership Program (CLP)
Corporate Leadership Program (CLP)
A premier sponsorship program was launched
four years ago to offer corporations the opportunity to
engage in all that Marketing EDGE has to offer, including:
• Support Your Business Goals We connect you with
resources and relationships through premier events
where you can exchange ideas with other industry
• Deliver the Edge that Will Enhance Your Corporate
Profile EDGE offers you opportunities to impart your
thought-leadership, service, and support to impact
today’s students—increasingly first-generation students
—through our programs, events, and scholarships as
they prepare to launch their marketing careers.
Interested in Getting
Involved?
1. Be a speaker as part of the EDGE
Speakers Bureau (in classrooms
nationwide), Student Career
Forums, and Collegiate Summits.
2. Network among industry elite
through national EDGE Awards
and regional events.
3. Engage with the EDGE
Community through initiatives
to further next-generation talent,
thought leadership, and industry
innovation.
4. Volunteer through mentorship,
committee, and board service
to strengthen and further the
mission and our programs.
5. Contribute through individual
and corporate initiatives and
events, including our major
Corporate Leadership Program
to expand our impact.
OUR IMPACT by the numbers:
103,000+ Students impacted over
the past 50+ years
$576,000 in Scholarships awarded
275+ Colleges and universities
participating
33% First-generation college
students in the program
100% Giving back to the next
generation of marketing leaders!
Find and follow us on Social Media:
linkedin.com/company/marketingedge-org/
twitter.com/mktgEDGEorg
facebook.com/marketingEDGEorg/
linkedin.com/groups/1878900/
For Academics:
Journal of Interactive Marketing ®
Professors’ Academy and
Professors Institute, with SMU’s
Brierley Institute
Interactive Marketing Research
Conference
Collegiate ECHO Marketing
Challenge
For Corporations:
Access to top Intern and
Entry-level Candidates
Corporate partner programs
Volunteer, speaking, and
mentoring opportunities
www.MarketingEDGE.org