16 <strong>Summer</strong> <strong>2019</strong> SPOTLIGHT Marketing EDGE: Securing the Next Generation of Marketers Terri L. Bartlett President, Marketing EDGE TLBartlett@marketingEDGE.org | www.marketingedge.org | 212.790.1510 Marketing EDGE is the only nonprofit with a proven track record of connecting students, academics and professionals to the resources and relationships they need to see, move, and stay ahead. Founded in 1966, we were known by different names over the years, including Direct Marketing Educational Foundation, and in June 2013, we took the leap and changed our name to Marketing EDGE. Our mission was clear—to Educate, Develop, Grow, and Employ college students in the field of marketing. We are supported solely by corporations and individuals who want to give back to the marketing community. Thousands of students have taken advantage of our programs, becoming prepared to enter the field workplace-ready. We encourage the Marketing EDGE Programs Marketing readers of THE EDGE BEAT, who Programs are interested in next generation talent and development, to contact Our range of programs deliver on our mission to Educate, Develop, Our us to range learn of programs more about deliver the on our benefits mission of to Marketing Educate, Develop, EDGE and how they can become involved.” Grow and Employ colleges students in the field of marketing. Grow Terri Bartlett, and Employ President, colleges Marketing students EDGE in the field of marketing. Marketing EDGE Programs Marketing EDGE Programs Collegiate Collegiate Summit Summit Student Career Student ForumsCareer Forums Our range of programs deliver on our mission to Educate, Develop, Our range of programs Grow and deliver Employ on colleges our mission students to Educate, in the Develop, field of marketing. MARKETING Collegiate EDGE MARKETING Summit EDGE Grow and Employ colleges students in the field of marketing. Student Career Forums COLLEGIATE COLLEGIATE SUMMIT SUMMIT Our immersive summer “boot camp” connects For almost 30 years, our career forums high-achieving Collegiate undergrads Summit from across the country Student have introduced Career Forums Our students to the world of digital and Collegiate immersive summer “boot camp” connects high-achieving For almost 30 years, our career forums have introduced Our Summit immersive summer “boot camp” connects high-achieving Student Career Forums almost 30 years, our career forums have introduced undergrads with top from marketing across the country professionals with top marketing to explore how leading students to the world performance of digital and data-driven undergrads from across the country with top marketing students to the world marketing. of digital and <strong>The</strong>se data-driven forums deliver practical progessionals to explore how leading MARKETING companies EDGE and brands marketing. <strong>The</strong>se forums deliver practical information to companies progessionals MARKETING and EDGE brands to explore COLLEGIATE are how using leading SUMMIT digital companies platforms and brands marketing. information <strong>The</strong>se to forums students deliver on practical what they information can do to prepare are using digital COLLEGIATE platforms and SUMMIT data to create innovative students on what they can do to prepare for a career in multi-channel data to are campaigns. create using digital innovative At the platforms Summit, multi-channel and students data attend to create campaigns. innovative marketing At while they students are for still a career on in school. what in they Offered marketing can do regions to while prepare they for are a career still in in school. fast-paced multi-channel workshops led by highly successful industry across the country, the forums also provide students the Summit, Our students immersive campaigns. summer At attend “boot the Summit, fast-paced camp” connects students workshops high-achieving attend led For marketing almost Offered 30 while years, they in regions our career are still across forums in school. the have country, introduced Offered in regions Our immersive the forums also leaders and fast-paced summer “boot academics, workshops camp” connects participate in led panel by discussions, highly high-achieving successful and industry For almost 30 years, our with a glimpse into across career forums the day-to-day the country, have introduced undergrads from across the country with top marketing students the world lives of of the digital marketers forums and data-driven also as provide students undergrads connect by highly from across one-on-one leaders successful the country and with academics, peers and industry with top marketing professionals participate leaders at several panel and discussions, academics, students to the world of digital well as providing them with provide and data-driven progessionals to explore how leading companies and brands marketing. with a glimpse valuable <strong>The</strong>se students forums into tips the of deliver how with day-to-day practical a land glimpse lives information of into marketers the to day-to-day as progessionals to explore how leading companies and brands marketing. <strong>The</strong>se forums deliver practical information to networking participate connect events. are in one-on-one panel using digital discussions, with platforms peers and and data professionals connect to create innovative one-on- several internships and that students well first lives as job on providing of out what marketers of they school. them can do with as to well prepare valuable as for valuable tips a career of how in are using digital platforms and data to create innovative students on what they can do to prepare for a career in tips to of land how networking multi-channel events. campaigns. At the Summit, students attend marketing internships while and they that are first still in job school. out of Offered school. in regions multi-channel one with campaigns. peers At and the Summit, professionals students attend at several marketing while they are still to land school. internships Offered regions and that first job out of school. EDGE Awardsfast-paced workshops led by highly successful industry Corporate Leadership across the country, Program the forums (CLP) also provide students fast-paced workshops led by highly successful industry across the country, the forums also provide students leaders networking and academics, leaders events. participate and academics, in panel discussions, participate and in panel discussions, with a and glimpse into the with day-to-day a glimpse lives into of marketers the day-to-day as lives of marketers as EDGE Awards Corporate Leadership Program (CLP) connect one-on-one connect with peers one-on-one and professionals with peers at several and professionals at well several as providing them well with as valuable providing tips them of how with to land valuable tips of how to land networking events. networking events. internships and that first internships job out of and school. that first job out of school. EDGE Awards EDGE Awards Marketing EDGE’s signature fundraising event, the EDGE Awards pays tribute to the vibrancy and evolution that EDGE Awards Corporate Leadership Program (CLP) A premier sponsorship program was launched four years ago to offer corporations the opportunity to engage in all is moving today’s Marketing marketing EDGE’s field signature forward. fundraising Held every event, the EDGE that Marketing EDGE A premier has to offer, sponsorship including: program was launched four years June, 600 of the industry’s leading marketers – and next Awards pays tribute Marketing to the vibrancy EDGE’s and evolution signature that Support Your Business ago Goals to offer corporations the opportunity to engage in all generation talent – gather to honor the year’s award Marketing fundraising EDGE’s moving signature today’s marketing field forward. Held every We connect you with that resources Marketing and EDGE relationships has to through offer, including: winners, ranging from Marketing event, fundraising Rising EDGE’s the EDGE Stars, to signature event, Awards the distinguished fundraising EDGE pays event, tribute the A premier EDGE sponsorship A program premier was sponsorship launched four program years was launched four years Awards pays June, tribute 600 to of the the vibrancy industry’s and evolution leading that marketers – and ago next to premier offer corporations events where the you opportunity can exchange to engage ideas in with all other corporations, to the vibrancy to lifetime Awards achievement and pays tribute honorees, to the vibrancy and is more. and moving evolution that ago Support to offer Your corporations Business the Goals opportunity to engage in all is moving today’s industry leaders and top academics. What distinguishes generation marketing the talent field EDGE Awards – forward. gather from to Held honor every all others the is year’s award that Marketing EDGE has to offer, including: is moving today’s marketing field forward. Held every that We Marketing connect EDGE you with has to resources offer, including: June, today’s 600 of the marketing industry’s leading field marketers forward. – and Held next every June, and relationships through the overriding winners, tribute June, ranging among 600 of from all the categories industry’s Rising Stars, to leading honor to those distinguished marketers – and Support next Deliver Your the Business Edge that GoalsWill Enhance Your Corporate Profile generation talent – gather to honor the year’s award Support premier Your events Business where Goals you can exchange ideas with other who 500 combine corporations, of professional the generation industry’s to excellence lifetime talent leading – gather with achievement an to marketers—and undeniable honor honorees, the year’s award We and next connect more. EDGE offers you with you resources opportunities and relationships to impart your through thoughtleadership, service, and support to impact today’s students winners, ranging from Rising Stars, to distinguished We industry connect leaders you with and resources top academics. and relationships through commitment giving back to support generations of generation What distinguishes winners, ranging talent—gather the from EDGE Rising to Awards Stars, honor from to distinguished premier events where you can exchange ideas with other corporations, to lifetime achievement honorees, and more. the year’s all others award is premier events where you can exchange ideas with other marketing talent. corporations, to lifetime achievement honorees, and industry more. – increasingly leaders and first-generation top academics. students – through our What distinguishes the overriding the EDGE tribute Awards among from all all others categories is to honor those industry Deliver the Edge that Will Enhance Your Corporate Profile winners, ranging What distinguishes from Rising the EDGE Stars, Awards to from distinguished all others programs, events, and scholarships as they prepare to who combine professional excellence with an undeniable EDGE leaders offers and you opportunities top academics. the overriding tribute among all categories to honor those Deliver the Edge that Will Enhance Your Corporate Profile to impart your thoughtleadership, service, and support to impact today’s students the overriding tribute among all categories to launch those their marketing Deliver careers. the Edge that Will Enhance Your Corporate Profile who corporations, combine professional commitment to excellence to lifetime with giving back achievement an undeniable EDGE offers you opportunities to impart your thoughtleadership, service, and support to impact today’s students to support generations honorees, of and who combine professional excellence with an undeniable EDGE offers you opportunities to impart your thoughtleadership, service, and support to impact today’s students commitment to giving back to support generations of more. marketing What distinguishes talent. the EDGE Awards from all – increasingly first-generation students – through our commitment to giving back to support generations of marketing talent. – increasingly first-generation students – through our programs, events, and scholarships as they prepare to others is the marketing overriding talent. programs, events, and scholarships – increasingly first-generation they prepare to students – through our tribute among all categories launch their marketing careers. programs, launch their events, marketing and scholarships careers. as they prepare to launch their marketing careers. to honor those who combine professional excellence with an undeniable commitment to giving back to support generations of marketing talent. Corporate Leadership Program (CLP) Corporate Leadership Program (CLP) A premier sponsorship program was launched four years ago to offer corporations the opportunity to engage in all that Marketing EDGE has to offer, including: • Support Your Business Goals We connect you with resources and relationships through premier events where you can exchange ideas with other industry • Deliver the Edge that Will Enhance Your Corporate Profile EDGE offers you opportunities to impart your thought-leadership, service, and support to impact today’s students—increasingly first-generation students —through our programs, events, and scholarships as they prepare to launch their marketing careers. Interested in Getting Involved? 1. Be a speaker as part of the EDGE Speakers Bureau (in classrooms nationwide), Student Career Forums, and Collegiate Summits. 2. Network among industry elite through national EDGE Awards and regional events. 3. Engage with the EDGE Community through initiatives to further next-generation talent, thought leadership, and industry innovation. 4. Volunteer through mentorship, committee, and board service to strengthen and further the mission and our programs. 5. Contribute through individual and corporate initiatives and events, including our major Corporate Leadership Program to expand our impact. OUR IMPACT by the numbers: 103,000+ Students impacted over the past 50+ years $576,000 in Scholarships awarded 275+ Colleges and universities participating 33% First-generation college students in the program 100% Giving back to the next generation of marketing leaders! Find and follow us on Social Media: linkedin.com/company/marketingedge-org/ twitter.com/mktgEDGEorg facebook.com/marketingEDGEorg/ linkedin.com/groups/1878900/ For Academics: Journal of Interactive Marketing ® Professors’ Academy and Professors Institute, with SMU’s Brierley Institute Interactive Marketing Research Conference Collegiate ECHO Marketing Challenge For Corporations: Access to top Intern and Entry-level Candidates Corporate partner programs Volunteer, speaking, and mentoring opportunities www.MarketingEDGE.org
" <strong>The</strong> Best of Print & Digital Award is a third-party, objective measure of CUSTOMER LOYALTY. Drummond is honored to be one of three print providers in the U.S. to earn this recognition FOUR YEARS IN A ROW. We are humbled by this recognition from our customers. "- John Falconetti
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