West Coast Nut September 2019

Continued from Page 77
alongside nutrition handouts with
themed Superweeks 5-recipe meal plans
that they can distribute to consumers
in-store, helping to keep pecans top of
mind while they’re grocery shopping and
driving purchase.
We also hit the grocery store shelves
to help spread the word. American
Pecans are featured in the summer
issue of Kroger’s in-store magazine,
Live Naturally, sharing the heart-smart
benefits of pecans alongside a recipe for
Pecan-Crusted Salmon. In a previous
Kroger survey, 93 percent of readers
say they have been inspired to try new
products based on content they saw in
the magazine.
These are just a couple examples of the
widespread activation approach we have
taken to make Superweeks come alive
for our target audience and beyond. Each
of these initiatives is tailored to appeal
to our target audience both while she is
gaining initial inspiration for her weekly
meal plan, and while she is actually
shopping and nearing the point of purchase.
In doing so, we are ensuring that
pecans are top of mind across the entire
consumer journey.
Want to Get Involved
with Superweeks?
As we continue to build and develop
WE sort THEM ALL
Walnut Almond Cashew Hazelnut Pistachio Pecans Peanuts
Insects Shell fragments Rubber Wood Glass fragments
www.insort-inc.com
Metal
our marketing work, we will always
ensure that the resources we are creating
are designed for the pecan industry,
and available for growers and shellers to
harness for your own business growth.
The Digital Toolkit on AmericanPecan.
com houses resources available to you
24/7. Within the specific Superweeks
page (password: pecans18), you can
find consumer-facing resources such
as heart-smart shopping lists, printable
recipe cards, and even a “How to Choose
and Store Pecans” handout to help your
customers while they’re in the store.
Subscribe to the American Pecan
Council newsletter, “In A Nutshell,” to
stay up-to-date on the latest marketing
activity from American Pecans and
how you can get involved. Interested in
better understanding our progress? Our
monthly Marketing Highlights report is
available through the newsletter and also
for download through the “Your Dollars
at Work” section of the Digital Toolkit.
As we continue to grow and develop
our marketing work, your feedback is
very important to us—we want to know
what you think! Whether you have questions
about Superweeks, or you’re in the
pecan industry and want to know how
to best use the brand for your business,
we’re here to help. Reach us via email at
industry@americanpecan.com, or via
phone at (817) 916-0020.
Comments about this article? We want
to hear from you. Feel free to email us at
article@jcsmarketinginc.com
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West Coast Nut September 2019