West Coast Nut September 2019

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Continued from Page 77 alongside nutrition handouts with themed Superweeks 5-recipe meal plans that they can distribute to consumers in-store, helping to keep pecans top of mind while they’re grocery shopping and driving purchase. We also hit the grocery store shelves to help spread the word. American Pecans are featured in the summer issue of Kroger’s in-store magazine, Live Naturally, sharing the heart-smart benefits of pecans alongside a recipe for Pecan-Crusted Salmon. In a previous Kroger survey, 93 percent of readers say they have been inspired to try new products based on content they saw in the magazine. These are just a couple examples of the widespread activation approach we have taken to make Superweeks come alive for our target audience and beyond. Each of these initiatives is tailored to appeal to our target audience both while she is gaining initial inspiration for her weekly meal plan, and while she is actually shopping and nearing the point of purchase. In doing so, we are ensuring that pecans are top of mind across the entire consumer journey. Want to Get Involved with Superweeks? As we continue to build and develop WE sort THEM ALL Walnut Almond Cashew Hazelnut Pistachio Pecans Peanuts Insects Shell fragments Rubber Wood Glass fragments www.insort-inc.com Metal our marketing work, we will always ensure that the resources we are creating are designed for the pecan industry, and available for growers and shellers to harness for your own business growth. The Digital Toolkit on AmericanPecan. com houses resources available to you 24/7. Within the specific Superweeks page (password: pecans18), you can find consumer-facing resources such as heart-smart shopping lists, printable recipe cards, and even a “How to Choose and Store Pecans” handout to help your customers while they’re in the store. Subscribe to the American Pecan Council newsletter, “In A Nutshell,” to stay up-to-date on the latest marketing activity from American Pecans and how you can get involved. Interested in better understanding our progress? Our monthly Marketing Highlights report is available through the newsletter and also for download through the “Your Dollars at Work” section of the Digital Toolkit. As we continue to grow and develop our marketing work, your feedback is very important to us—we want to know what you think! Whether you have questions about Superweeks, or you’re in the pecan industry and want to know how to best use the brand for your business, we’re here to help. Reach us via email at industry@americanpecan.com, or via phone at (817) 916-0020. Comments about this article? We want to hear from you. Feel free to email us at article@jcsmarketinginc.com 78 West Coast Nut September 2019
November 20th, 2019 7:00 AM to 1:00 PM Tulare Fairgrounds 215 Martin Luther King Jr Ave, Tulare, CA 93274 • Free Event Growers, Applicators, PCAs, CCAs, and Processors Welcome! • CE Credits Offered • Seminars & Workshops • Networking Opportunities • Free Industry Lunch • Free Coffee & Donuts • Cash Prizes Powered by: @jcsmarketing JCS Marketing Inc. @jcs_marketing September 2019 www.wcngg.com 79
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WEST COAST NUT SEPTEMBER 2019 ISSUE
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By the Industry, For the Industry P
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Pistachio Prices Hinge on Export Ex
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Figure 4. Baseline U.S. Pistachio R
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Figure 2. Flowering branch of Keste
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MYCORRHIZAL FUNGI HAVE BENEFITS IN
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Minimal interplay with soil ecosyst
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38 Year UCCE Farm Advisor Janine Ha
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Page 37 and 38: NON-GMO 100% Water Soluble 80%+ Ami
Page 39 and 40: Telly Wirth measures the whip of a
Page 41 and 42: Introducing the Precision Fit 8 Cab
Page 43 and 44: Thursday September 26 1:00PM Regist
Page 45 and 46: North Valley Nut Conference see pag
Page 47 and 48: California Walnut Conference see pa
Page 49 and 50: GET YOUR DUST UNDER CONTROL SERVICI
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Page 53 and 54: South Valley Nut & Citrus Conferenc
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Page 59 and 60: WALNUT HULLING & DRYING EQUIPMENT
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