Boxoffice Pro - September 2019

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TRADE TALK ELIZABETH FRANK Paramount, and both executive vice president and general manager of home entertainment and executive vice president, worldwide marketing and development, at Warner Bros. He began his career in advertising at BBDO, Foote, Cone & Belding, and Clairol Inc. SHOWEAST TO HONOR AMC’S ELIZABETH FRANK >> Elizabeth Frank, executive vice president, worldwide programming, and chief content officer for AMC Theatres, will receive the first annual ShowEast Empowerment Award presented by The Coca-Cola Company. Frank will be honored on Wednesday, October 16, as part of the ShowEast Breakfast Program in conjunction with a panel featuring women in cinema at the Fontainebleau Miami Beach. “At Coca-Cola, we seek to empower women both in the workplace and throughout the world. We are honored to present Elizabeth Frank with the inaugural ShowEast Women’s Empowerment Award presented by Coca-Cola. Elizabeth Frank is a visionary leader who has decades of experience creating and executing successful growth strategies across industries and organizations. Her track record of delivering results is a testament to the value, leadership, and expertise she contributes to the cinema industry and beyond,” said Krista Schulte, senior vice president, strategic partnership marketing. Frank leads teams based in Kansas City, Los Angeles, and London, with operational responsibility for sourcing and scheduling movies for AMC’s 11,000-plus screens across the United States, Europe, and the Middle East, as well as promoting, pricing, and selling 375 million movie tickets annually. Her teams have developed sophisticated data analytics and digital promotions capabilities to activate moviegoer behavior and enhance operational agility and productivity. REGAL LAUNCHES ‘UNLIMITED’ SUBSCRIPTION PLAN >> Another major U.S. exhibitor has entered the subscription race. Regal, the country’s second-largest movie theater chain, is the latest to launch its own in-house subscription program with the release of its Unlimited offering. Despite sharing the same name as its European corporate parent’s Cineworld Unlimited subscription scheme, Regal’s solution has been specifically modified for the U.S. market. The plan is available in three tiers: Unlimited, priced at $18/month and available at 200 locations; Unlimited Plus at $21/ month and available at 400 locations; and Unlimited All Access at $23.50/month, which unlocks over 550 locations nationwide. Consumers looking to access a location not included in their plan will be charged a surcharge between $1.50 and $3 on top of their monthly fee, with additional surcharges applying to premium auditoriums like RPX (Regal’s private-label PLF), Imax, 4DX immersive seating, and ScreenX panoramic screens. There is no cap on the number of standard-format movies consumers can attend each month, nor blackout dates for new releases. A 10 percent discount on all concessions and non-alcoholic beverages is included in the plan. Analysts had been expecting Regal’s entry into subscription since Cineworld announced plans to acquire the company in late 2017. AMC STUBS A-LIST CROSSES 900,000 MEMBERS >> AMC Stubs A-List, the moviegoing subscription program, has crossed another milestone and stands at more than 900,000 members. Said Adam Aron, CEO and president of AMC Theatres, “The AMC Stubs A-List program’s continued positive momentum makes it far and away the most popular movie theater subscription program in the world. Its success is a testament to its guest-friendly features and the significant value it offers for moviegoers. It also reflects the powerful draw that moviegoing has in the United States. With more than 900,000 members, we are highly gratified that our A-List efforts have been so well received by our guests.” HARKINS THEATRES ANNOUNCES NEW HEADQUARTERS AND RETAIL CAMPUS >> Arizona’s Harkins Theatres has announced that 8 SEPTEMBER 2019
construction is under way on its brand-new $32 million campus in Scottsdale, Arizona. The 13-acre development will be divided between the company’s new corporate headquarters and mixed-use space. At 65,000 square feet, the new headquarters will nearly triple the size of the company’s current 23,000-square-foot office, also on McDonald Drive in Scottsdale. The new mixed-use center, named McDonald Village, will offer 52,000 square feet of commercial space and is expected to include a health club, coffee shop, and other shopping amenities to be enjoyed by Harkins employees, neighboring businesses, and the community. Harkins’s new campus will feature sleek, modern design with a focus on indoor-outdoor space and natural light. In an homage to Harkins history, design elements such as the iconic mushroom structures reclaimed from the original Harkins Camelview 5 will be a prominent entry feature for the new headquarters. “It’s hard to imagine that our headquarters used to fit inside my garage,” said Dan Harkins, owner and executive chairman of Harkins Theatres. “Thanks to our loyal moviegoers, we have been fortunate to have experienced great success and growth over the years. We are absolutely thrilled to announce our new campus and to continue to bring the Ultimate Moviegoing experience to our community.” Harkins anticipates opening its new headquarters in the summer of 2020. SHOWEAST TO HONOR WARNER BROS.’ SCOTT FORMAN >> Scott Forman, executive VP and general sales manager for domestic theatrical distribution at Warner Bros., will receive ShowEast’s Salah M. Hassanein Humanitarian Award during the show’s Final Night Awards Ceremony on October 17 at the Fontainebleau Miami Beach. Forman’s career in domestic theatrical distribution started at Columbia Pictures in 1980 while he was still in high school. After graduating from UCLA in 1985, he continued working (continued on page 12) SCOTT FORMAN World’s finest screen technology. Pioneers in presentation quality. #90YearsOfHarkness harkness.co 30085 Harkness Advert 2019_184x121mm_AW v3.indd 1 22/08/2019 10:12 SEPTEMBER 2019 9
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Boxoffice Pro - September 2019

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