Boxoffice Pro - September 2019
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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“SaaS solutions like Boost CRM let exhibitors<br />
customize email newsletters and marketing<br />
campaigns within a minute,” says Thomas<br />
Jullienne, SVP of global products at The <strong>Boxoffice</strong><br />
Company. “It democratizes the sort of marketing<br />
solutions that were once only available to major<br />
circuits. Today even a single-screen cinema can use<br />
audience-targeting tools that seemed out of reach<br />
only a couple of years ago.”<br />
As the “Internet of things” allows moviegoers<br />
to purchase tickets on more and more devices—<br />
phones, tablets, virtual assistants, smart watches,<br />
even cars—convenience of payment will become<br />
more and more crucial. It may sound like a small<br />
inconvenience, but the act of digging out a credit<br />
card and manually inputting the information on<br />
a checkout page is being phased out from the<br />
e-commerce experience. “Saved payment methods<br />
(like Amazon Wallet) will definitely boom in the<br />
next few years,” says Thilakan.<br />
That boom is already coming; Atom, for one,<br />
lets users pay through Chase Pay, Google Pay, or<br />
PayPal before sending tickets to their Apple and<br />
Android digital wallets. Cinemark has Chase Pay<br />
integration through its website. Fandango offers<br />
payment via Apple Pay, MasterPass, PayPal, and<br />
the PayPal-owned Venmo, a payment platform<br />
that allows the splitting of payments.<br />
All roads seem to lead to a future where the<br />
consumer will be able to buy a movie ticket anywhere,<br />
at any time. Specialized digital-ticketing<br />
channels—like those from the vendors mentioned<br />
above—will likely continue to play a role<br />
in this future regardless of whether a purchase<br />
occurs on one of their branded platforms. As the<br />
e-commerce evolution continues to revolutionize<br />
consumer habits, the increased number of avenues<br />
in digital ticketing signals a strong vitality<br />
to the movie theater industry. Every month,<br />
barriers to movie and show time discovery are<br />
disappearing, while the digital-ticketing experience<br />
becomes increasingly seamless for consumers.<br />
As the end of the second decade of the<br />
e-commerce era comes to an end, it’s becoming<br />
perfectly clear that the evolution of the digital<br />
box office is just beginning.<br />
SEPTEMBER <strong>2019</strong><br />
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