Boxoffice Pro - September 2019

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ICTA RECAP win the entertainment time and dollars of customers, all tied into our loyalty program, which boasts almost 10 million members now. That’s 60 percent of Canadian households, by the way.” Replying to Sunshine’s question on the value of the Global Cinema Federation, Ellis stressed its emergence as a positive, to give the exhibition community a united, diverse, and expansive voice. “The reason we set up the Cineplex organization is really is moving from being a cinema to look at global company to an entertainment destination, issues, and one big one is that of where we win the entertainment time music rights. In and dollars of customers, all tied into our the U.S. when a loyalty program, which boasts almost movie plays, an exhibitor doesn’t have 10 million members now. That’s 60 to pay for the music percent of Canadian households, by rights. In other parts the way. – Ellis Jacob of the world, including Canada, exhibitors must negotiate payments for the music rights, which can amount to from 6 to 8 percent of your box office take. So what the GCF is trying to do is work with the studios to figure out a mechanism whereby we have some kind of uniformity across the world, to deal with the music portfolios and get them up front, rather than each country having to deal with different rules and rights.” Ellis noted that “the minute we put the organization ELLIS JACOB together two years ago in Barcelona, every studio phoned me and asked, ‘What are you doing, why are you coming together?’ It certainly wasn’t to gang up on the studios, but rather to have a common voice to press a united front on windows of exclusivity, technology, music rights, and other common areas.” ICTA SPREADS ITS GLOBAL WINGS The past year has seen renewed membership growth for the ICTA outside its core North American members. For Marion Rosset, president of Lyon-based ADDE SAS—a leading French cinema manufacturer and installer—belonging to a mutually supportive, well-versed association of technology experts began as a family affair. “I’m following in the footsteps of my dad, who was involved with the French exhibition scene and the ICTA when he was younger,” said Rosset. “Learning different ways of doing things is best done by exchanging information with fellow ICTA members, which can only make my company better and benefit our customers, and events like the <strong>2019</strong> Annual Business Convention ensure that ADDE is in the middle of it all. I was pleased to be here with Mathieu Cazorla, operations director, and Loys Philibert, our technology director, learning from others and also sharing our experiences.” Alan Roe, ICTA president, gave full credit to Jan Runge, Thomas Rüttgers, and the other ICTA members outside North America for promoting membership and providing the association with a wider context for association events, initiatives, and knowledge exchange. “We basically serve the exhibition and manufacturing communities, working with like-minded but not identical organizations such as NATO, MPAA, SMPTE, and NAC, and through our partnerships with major trade events, including CinemaCon, ShowEast, CineEurope, and CineAsia. So we have a lot to offer a diverse membership, while ensuring their participation to provide a global perspective.” Alongside a strong networking and social aspect for attendees, the ICTA convention featured tours of Deluxe Canada and Imax facilities in the Toronto region, and an extensive update on manufacturing and service provider offerings, including Christie, Cielo, Cinionic, Dolby, D-Box, EOMAC, GDC, Jaymar, LTI, Moving Image Technologies (MiT), NEC Solutions, Omniterm, and TouchMate. 52 SEPTEMBER <strong>2019</strong>
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