TRADE TALK CUT! by Cinemark offers guests made-to-order menu items and specialty cocktails to enjoy in any of the auditoriums, as well as in the dining and lounge areas. Moviegoers can have entrees, beverages, and traditional snacks delivered discreetly to their seats with the push of a button. The restaurant and lounge are welcoming environments designed to offer guests fun, casual, and social spaces. SMG ANNOUNCES LA FLAGSHIP THEATER >> Brian Schultz, founder & CEO of Studio Movie Grill (SMG), has announced plans to open a flagship theater in Glendale, California, during the fourth quarter of <strong>2019</strong>. The in-theater dining chain will now serve seven communities across California, including Monrovia, Simi Valley, Downey, Redlands, Rocklin, and Bakersfield. SMG Sunset Walk, the brand’s third location in Florida, opened earlier this year in Kissimmee/Orlando and, previously announced SMG <strong>Pro</strong>sperity Market, the brand’s second in Charlotte, North Carolina, will also open its doors in Q4. The addition of these locations adds over 50 new screens to the existing 333 screens SMG currently operates in 10 states nationwide. Taking over the former MGM 5-Star Cinema location earlier this year, SMG is in the process of redesigning the entire facility, which will result in 10 screens and offer 780 luxury recliners in the heart of Glendale and the Downtown Arts & Entertainment District. But SMG is not only constructing new locations; it is actively preserving old movie houses as it acquires new movie spaces, including three Krikorian theaters in SoCal that opened as full-concept SMG locations earlier this year in Redlands, Mon- (continued on page 16) B&B EXPANDS FLEET OF SCREENX AUDITORIUMS >> B&B Theatres and South Korea’s CJ 4DPLEX have expanded their partnership by agreeing to install five additional ScreenX panoramic screens across the exhibitor’s circuit. With this deal, B&B Theatres will now count on a total of seven ScreenX systems throughout its chain of theaters. The companies began working together in 2018 when B&B announced it would install the largest ScreenX system in the world at its flagship Liberty, Missouri, location. Standing at over four stories tall and stretching to seven stories wide, the screen proved successful enough to warrant an additional ScreenX system, scheduled to open in <strong>September</strong> <strong>2019</strong>. “The partnership with CJ 4DPLEX introduced the largest ScreenX in the world with outstanding performance numbers and audience feedback,” said Bob Bagby, president of B&B Theatres, in a statement. “We look forward to continuing this partnership with CJ 4DPLEX in bringing more ScreenX auditoriums across the States and creating more premium in-theater experiences for B&B audiences in the future.” NOVO LAUNCHES KIDZ CONCEPT >> Auditoriums specifically designed for young families continue gaining traction at cinemas around the world. Novo Cinemas, one of the largest exhibition circuits in the Middle East, is the latest chain to adopt the concept with its new Novo Kidz auditorium in its Dubai Festival City location. The kid-friendly screening room features chairs with plush “Friendly Monster” seats, adjustable light and sound levels, and sweet concessions options for children. The family-friendly experience can be further expanded by renting out an event space that specifically caters to kids’ birthday parties. “We’re delighted to be bringing such a unique and special concept to our youngest Novo audience,” said Novo CEO Debbie Stanford-Kristiansen. “We wanted to go the extra mile and create something completely different whilst focusing on ensuring a truly emotional connection for our younger moviegoers with the introduction of these fun friendly monster characters who also have their own names. We feel there has been a gap in the market, and Novo brings the innovation and fun to fill it.” Novo Cinemas currently operates 158 screens in the Middle East. The circuit expects to finish <strong>2019</strong> with a total of over 220 screens in the region. 14 SEPTEMBER <strong>2019</strong>
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