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Hot Diggity Dollar$<br />
Find out why pet washes can bring<br />
in more money and how they are a natural fit for self serves<br />
In the Spring 2019 edition of Self Serve Car Wash<br />
News, we covered other ways to make money at<br />
your self serve, either by converting an exisiting bay,<br />
or using some land to develop a stand-alone profit<br />
center. From billboards, to food trucks there was a<br />
lot to cover and simply not enough room to cover<br />
one other add-on business model that has become<br />
part of many self serves across the country. It seems<br />
as if pet washes are popping up more and more<br />
and servicing do-it-yourself afficianados who like to<br />
have control over their pet’s handling, their shampoo,<br />
their schedule and their pet-related budget.<br />
Pet washes, similar to self serve car washes, allow<br />
convenience, and are free of the hoity pet groomers<br />
who push the upsell or look down upon dog owners<br />
who are not properly maintaining their pet’s<br />
fur. They can also bring in money, and require little<br />
maintenance, other than the daily walk through,<br />
clean ups, and equipment checks. They are also<br />
somewhat competitionless, as they are still considered<br />
relatively “new” to the masses, so you could be<br />
the first one to offer one in your area.<br />
Also, it is clear that people love their pets and<br />
are willing to spend lots of money of them and<br />
on their upkeep. According to the American Pet<br />
Products Association, the pet industry is now<br />
worth $75 billion. And each year, that number<br />
has climbed by billions of dollars. Yes, that’s right,<br />
billions of dollars (see sidebar: Pet Industry Facts<br />
and Figures). And, of that $75 billion, $6.3 will be<br />
spend on “other services” such as pet washes.<br />
It is clear people love their pets and are willing<br />
to spend money, make that, lots of money, on their<br />
furry friends. A self serve wash, which presents itself<br />
as a medium in which people can have control over<br />
the car’s treatment and micro-manage each detail,<br />
is a natural fit for a pet wash so that pet owners can<br />
be in control of their pet’s care and handling. They<br />
also need about as much maintenance and upkeep<br />
as a self serve. But, don’t just take my word for it--<br />
the following are two examples of business owners<br />
who have found success with their pet washes.<br />
Pet Industry Facts & FIgures*<br />
YEAR BILLIONS OF DOLLARS<br />
Estimated Breakdown for 2019:<br />
2019 $75.38 Estimated<br />
2018 $72.56 Actual<br />
2017 $69.51<br />
2016 $66.75<br />
2015 $60.28<br />
2014 $58.04<br />
2013 $55.72<br />
2012 $53.33<br />
2011 $50.96<br />
2010 $48.35<br />
2009 $45.53<br />
Food<br />
$31.68 billion<br />
Supplies/OTC Medicine<br />
Vet Care<br />
Live animal purchases<br />
Other Services<br />
.<br />
$16.44 billion<br />
$18.98 billion<br />
$1.97 billion<br />
$6.31 billion<br />
These spending statistics are gathered by APPA from various market research sources and are not included in the organization’s biennial National Pet Owners Survey<br />
16 • SUMMER 2019
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