12_BT_December2019

Choose
Gentle,
and Feel the Love!
Tender moments shared between parents and their newborns are always cherished. These moments, called baby
bonding, not only bring babies and their parents closer, but also reap great benefits for the little ones’ development.
Newborns feel safe, secure and loved when they receive loving skin-to-skin contact with their parents. Lately,
Malaysian parents have been discovering how a new range of products from world-renowned brand JOHNSON’S ® is
able to bring a special new meaning to these precious moments in life.
Holding a newborn brings about a kind of tender feeling like
no other. There is an overwhelming urge to care, protect and
love unconditionally, whereby these feelings are the natural
instincts in all loving parents. As for babies, it’s already a known
fact throughout the generations that the more they receive
loving, comforting touches, the better it is for them in their
overall development and growth. So, is there any way that
parents can maximise these moments and make them really
count, emotionally and physically?
Yes, there is, and the opportunity to hold, touch and massage
a baby from head to toe is most likely to take place during and
after a bath, while communicating and playing with your baby.
It’s when perfect bonding moments can be created! Also, this
is where a reputable name in baby skin care products come into
the picture, and that name is JOHNSON’S ® .
Committed to gentleness
Being a long-standing brand of skin and hair care products for
babies and children, JOHNSON’S ® has always placed priority in
products that make a difference in the lives of families. The
brand is hand in hand with scientists and researchers in concluding
that rich and beneficial multisensory experience in the first few
years of life of children can have a profound impact on their
happy, healthy development. Benefits of touch, such as the ones
that take place in the aforementioned bonding moments, can
also extend into a baby’s physical and cognitive development
throughout childhood.
Earlier this year, JOHNSON’S ® , which happens to be the top choice
of Malaysian mothers, released their new ranges of products with
Ultra Gentle formulas that contain no added parabens, phthalates,
sulfates and dyes, and are designed to be irritation free for the
delicate, developing skin of babies and toddlers. Among the latest
range that were created using the brand's 125 years of profound
experience in the industry is the CottonTouch range. Ultra gentle,
they can be used from as early as day one, to protect a baby's
skin from dryness. This is crucial, for a newborn’s skin not only
loses moisture twice as fast compared to an adult's, but is also
more prone to itchiness and other skin discomforts. Hence gentle,
loving care is the only way to go.
The New JOHNSON’S ® CottonTouch also takes into account
that skin-to-skin contact, or touch, during the first few years of
life, is the foundation to a newborn’s sensory development and
has a profound impact on a baby’s health and happiness. Blended
with natural cotton, CottonTouch is ultra-gentle on the skin,
and is clinically proven to be mild and safe from the first day of
life. Using the latest in newborn care innovation, the result of
CottonTouch is a light, hypoallergenic, formulation designed
to promote touch and positive engagement between parents
and babies.
The new packaging is a welcome change too - both the wash
and lotion come in user-friendly bottles so that parents need not
take their attention away from their babies. They are easy-to-rinse
and lightweight with no sticky residue. Parents who use them
also report having a better grip on their little ones and more
confidence to touch and connect with them while giving them
a bath or while moisturising and massaging them.
Plus, with its light, allergen-free fragrance reminiscent of the
famed JOHNSON’S ® scent we all love, the new CottonTouch
range makes your bundle of joy irresistibly huggable!