Boxoffice Pro - December 2019

A MEGA
ANNIVERSARY
20 YEARS LATER,
MEGAPLEX
THEATRES STILL
GIVES BACK
by Rebecca Pahle
“Congrats, Megaplex, on the milestone anniversary!
Megaplex has been a dedicated partner to Atom
and has believed in us from the start. Megaplex was
among the first exhibitors to leverage our platform
to drive more digital ticket sales and turned to us to
launch their first-ever movie subscription service,
MegaPass. From ops to marketing to technology,
their team is easy to work with and the best
in the business. We’re a huge fan of
Megaplex and their forward-thinking
moviegoing experiences.”
—Matthew Bakal,
Co-Founder and Chairman,
Atom Tickets
MEGAPLEX THEATRES’ GENEVA LOCATION IN VINEYARD, UTAH,
BOASTS D-BOX, IMAX, AND DOLBY ATMOS
“I had the privilege
of working with Megaplex
during the theatrical run of my first
feature film, The Other Side of Heaven, clear
back in 2000. They were a young chain then with
only a few houses, and the movie was my directorial
debut. They locked arms with me and my distributor
as if we were true partners and old friends. The movie
thrived in some of their theaters for months. [Its 2019
sequel] The Other Side of Heaven 2 thrived in Megaplex
locations for almost 14 weeks. Their generosity and
professionalism went unmatched anywhere in the
U.S. This time, when they locked arms with
me, it was really true that they were
my old friends.” —Mitch Davis,
Filmmaker
24 DECEMBER 2019