Boxoffice Pro - December 2019
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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Earlier this year, it was announced that nine<br />
4DX screens will be coming to Nordisk, in<br />
addition to the screen already in place at the<br />
Ringen location. Is it fair to say, then, that<br />
Norwegian audiences are enthusiastic about<br />
immersive seating?<br />
Yes. The screen we have in Oslo is extremely<br />
popular. The occupancy is far above the estimates<br />
we initially had and above anything else we have<br />
seen here. We are currently adding two more 4DX<br />
screens in Tønsberg and Bergen and additional<br />
screens in Denmark as well. Hopefully, they will be<br />
as popular as the one in Oslo.<br />
What other high-end amenities—for example,<br />
dine-in theaters with custom food/drink menus,<br />
recliner seats, or PLF screens—are particularly<br />
popular among Norwegian audiences?<br />
Recliner seats are very popular. Our new cinema<br />
in Bergen [is] full-recliner. We have very strict alcohol<br />
policies in Norway, but we are allowed to sell<br />
alcohol in some of the cinemas targeted to an adult<br />
audience. This is very popular, and people really<br />
enjoy a glass of wine at the cinemas.<br />
The most spectacular cinema in Norway is<br />
Colosseum, where the largest screen has 888 seats<br />
and an amazing dome. A couple of years ago we rebuilt<br />
the screen and brought life to the dome, with<br />
projection mapping and customized dome shows.<br />
We still get extremely positive feedback from our<br />
customers. A lot of people prefer this legendary<br />
cinema over the new builds.<br />
What does Nordisk Film do to support<br />
local filmmaking?<br />
In addition to the 2.5 percent of the ticket<br />
revenues that all Norwegian cinemas pay to<br />
the Film Institute, Nordisk Film supports local<br />
filmmaking through both distribution and<br />
production. This is done through other entities<br />
than the cinemas, though.<br />
How much of Nordisk Film’s yearly box office<br />
would you say comes from local productions?<br />
Our aim is 25 percent of the yearly box office,<br />
but [that] depends on the films. In <strong>2019</strong>, we will<br />
unfortunately not be close to this.<br />
When did Nordisk launch your EsportBio<br />
concept? How many theaters does it operate in,<br />
and what has customer response been like?<br />
EsportBio launched in Norway in 2016 and has<br />
been tested out in both Colosseum and Ringen in<br />
Oslo. Response from our guests has been superb.<br />
There is no doubt that esport in cinema will be a<br />
winner in the years to come.<br />
What’s your proudest achievement from your<br />
time so far at Nordisk Film?<br />
I am proud that we had the guts to invest big<br />
JANNICKE HAUGEN<br />
DECEMBER <strong>2019</strong><br />
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