Boxoffice Pro - December 2019

the-art 12-screen theater in the Gateway
at Rapid City Center. The new theater,
located just off Interstate 90, is scheduled
to open in the spring of 2021. This
will be Cinemark’s third theater in South
Dakota, in addition to the Century
Stadium 14 and XD and Century East
in Sioux Falls.
All 12 auditoriums will have reserved
seating and will feature Cinemark’s Luxury
Loungers, which are plush, oversize,
heat-controlled reclining seats. The multiplex
will also feature an XD auditorium
with an immersive wall-to-wall screen
and enhanced sound system.
“We are excited to expand our offerings
in South Dakota to provide even
more guests with an innovative moviegoing
experience featuring our immersive
technology and customer-preferred
amenities,” said Mark Zoradi, Cinemark
CEO. “Our brand-new Cinemark
theater will be the latest entertainment
anchor to the Gateway Development at
Rapid City.”
This 43-acre project serves as a regional
destination for all ages and will provide
additional food and beverage, entertainment,
and lifestyle offerings.
“Cinemark will be a great additional
anchor to Gateway at Rapid City and
will be the catalyst to additional entertainment
and tourist-friendly hospitality
venues including restaurants, family
entertainment uses, and recreational
draws,” said Margaret Hyatt, Foursquare
Properties project manager. “Foursquare
Properties is excited to be partnering
again with this fantastic organization.”
MULTICINES OPENS ECUADOR’S
FIRST 4-D THEATER
>> Multicines is the first cinema to introduce
a 4-D theater in Quito, Ecuador.
Located in the Condado Shopping Center,
the theater is equipped with 96 seats
with motion and special effects. Moviegoers
can experience wind, water, vibration,
smell, and air shots among other effects,
all perfectly synchronized with the onscreen
action.
4D E-Motion Multicines Quito has
been exhibiting Hollywood blockbusters
since October, with the theater premiering
Maleficent: Mistress of Evil and
Terminator: Dark Fate.
According to Gonzalo Lopez, general
manager of Multicines, “This is the first
theater in Ecuador with this technology,
so its opening redefines the company as
a leader in innovation of the national
cinematic exhibition industry.”
This state-of- the-art experience has
been embraced by moviegoers. During
the past few weeks Multicines 4D E-Motion
Theater hit box office and occupancy-level
records.
“It’s an honor installing the first 4D
E-Motion Theater of Ecuador alongside
Multicines, a company dedicated to innovation
and offering the best experience
to the audience,” said Sebastian Franco,
CEO of Lumma. There are currently
nine countries that have 4D E-Motion
technology worldwide, with more slated
for Ecuador in 2020.
SCREENVISION ADDS MEGAPLEX
TO ITS NETWORK
>> Screenvision Media has announced
the addition of Megaplex Theatres and a
new deal with Epic Theatres. Screenvision
has signed 11 exhibitor partnership deals
to date in 2019, including with Emagine
Entertainment, increasing the company’s
total screen count to more than 15,000
nationwide with eight of the top 10
exhibitors in the country.
“We deeply value our exhibitor partner
relationships, which are the foundation
of Screenvision Media’s business,”
said Darryl Schaffer, executive vice president
of operations and exhibitor relations.
“These deals underscore our company’s
value to exhibitors and our commitment
to productive, impactful partnerships.”
Screenvision Media’s new multiyear
relationship with Megaplex Theatres,
based in Utah, encompasses 178 screens
across 16 theaters. In addition, Screenvision
Media’s multiyear renewal with
Epic Theatres includes new and expanded
creative inventory. The relationship spans
122 screens across 11 Florida theaters,
targeting moviegoers in Tampa, Orlando,
West Palm Beach, and Jacksonville.
“Our new partnership reflects a shared
passion for creating a memorable and
engaging moviegoing experience,” said
Blake Andersen, president of Megaplex
Theatres. “After assessing the marketplace,
we believed Screenvision was best suited
to our business based on their flexible and
innovative strategies.”
SPOTLIGHT ANNOUNCES
PROMOTIONS IN NATIONAL
AD SALES
>> Spotlight Cinema Networks has
announced a series of moves that will
strengthen its corporate team within its
national ad sales department. The changes
are effective immediately and include:
Bob Shaw promoted to executive vice
president of advertising sales (national);
Karen Brady promoted to senior vice
president of advertising sales (eastern
region); and Mandi Dyner promoted to
senior vice president of advertising sales
(western region).
Bob Shaw will lead and oversee the
national sales strategy, revenue generation,
and team management. He has been a
key leader within the eastern region and
partnership sales during his 10 years at the
company. Each national advertising sales
executive will now report directly to him.
Karen Brady joined Spotlight five
years ago and is responsible for national
ad sales within the eastern region. Since
joining Spotlight Cinema Networks in
2014, Brady has worked with agencies
and content partner clients and helped
launch the first-to-demonstrate Google
Home Mini activation in movie theaters.
Mandi Dyner will continue to build
the Spotlight brand on the West Coast
for national ad sales. Dyner has been
with Spotlight for almost eight years and
helped launch the first-to-market Apple
cinema campaign and has successfully
increased long-term relationships with
luxury brands.
DECEMBER 2019
7