Celebrating our Conservation Heroes

06
ANNUAL REPORT 2018–2019
5. Investment
THE LANDMARK CAMPAIGN was introduced to the public at a media event in
Toronto in September 2018. NCC staff, partners and supporters joined a number
of distinguished Canadians – including Olympic rower Adam van Koeverden and
television personality Cheryl Hickey – to announce our largest ever campaign to
raise funds for conservation (see p. 27).
We inspired more Canadians to support our cause, including 134 new Nature Legacy
Society members who planned a gift to NCC in their Wills or estate plans (see p. 26).
NCC had over 36,000 donors from the private sector this past fiscal year (individuals,
foundations, corporations and organizations).
We continued to be prudent with our gifts (78 per cent of our revenue is invested
in land, programs and endowments on a five-year average), while making strategic
investments to grow our fundraising capacity and technology (see p. 29).
2. Science
DR. RYAN NORRIS was appointed as the
Weston Family senior scientist in spring 2019.
He will advance original research and develop
and lead the new Weston Family Conservation
Science Fellows Program, which will support
conservation leaders of the future. The program
will offer hands-on opportunities to graduate
students who are studying species at risk,
invasive species or effective conservation.
3. Engagement
CLOSE TO 3,230 VOLUNTEERS joined
us at 234 Conservation Volunteers events
from coast to coast. We also held seven
NatureTalks events in Vancouver, Calgary,
Regina, Winnipeg, Toronto, Montreal and
Halifax, as well as 10 regional NatureTalks.
4. Partnerships
AFTER MORE THAN a decade of significant
conservation accomplishments, our partnership
with the Government of Canada was
renewed in spring 2019 as the Natural Heritage
Conservation Program (see p.7).
NCC introduced the Indigenous Engagement
Framework, after significant consideration
and consultation. The framework will guide
our work with Indigenous communities
and individuals.