Franchise Asia April 2017

Interview
will be imparted with solid academic foundation and positive
learning attitude, to which Eye Level nurtures both these areas.
Eye Level program fees are inclusive of all learning materials like
the worksheets, teaching tools and student bag, which makes
it affordable for parents. Of course, to make this business a
success, one must not only possess great passion in children
education but also the belief in the Eye Level philosophy and
programs. It is through our philosophy that sets us apart from
other education centers.
franchisee does preparations like ensuring that student folders
and necessary items are prepared and in place, as well as
ensuring that the center is clean.
During class hours, a franchisee ensures that students are
learning effectively and the assistant instructors are delivering
the class and home works properly. Class time management is
managed too. At the same time, a franchisee will communicate
with parents by providing brief feedback when the students are
leaving after class. After class hours, students who are absent are
contacted to find out the reason for their absence and to arrange
for worksheet collection.
A franchisee also spends time to manage students’ progression
and plan for marketing and center activities. These tasks can be
assisted by the Center Manager too. To maintain good knowledge
in the programs and business operations, a franchisee also
attends trainings, workshops and meetings at the Eye Level
headquarter office.
■ Why should someone choose Eye Level
franchise over other similar franchises?
In an increasingly competitive world, academic achievement is at
the forefront of parents’ priorities for their children. Therefore, the
demand is there for this business to work well as long as what is
offered is uniquely different from the rest.
Besides, Eye Level is an established brand which garnered
numerous awards and recognitions by Daekyo over the years.
What’s better than to be with the best in the business of making
kids smarter? If you desire a dream venture to make a difference
for children, then Eye Level is the best business opportunity
for you. With over 40 years of enriching experience in children
education, we share our in-depth market insights and the best
advice to guide your business successfully.
We provide free ongoing training, operation and marketing support
by outlining guidelines and ideas which franchisees can apply easily
to grow and sustain their business. Well researched and updated
materials like our worksheets, teachings tools and marketing
collaterals are provided throughout the business as well.
Well performing franchisees enjoy perks like marketing subsidies,
awards and the Korea study trip in which franchisees get
together in Korea to learn from one another and to broaden their
perspective in the business.
■ Can you tell us about the day-to-day
responsibilities of an Eye Level franchisee?
Typically, a franchisee starts operation in the afternoons and
closes the center in the late evenings. Before class hours, a
■ What types of qualities do you look for in
potential franchisees?
A person who possesses not just the passion for children and
teaching but also a strong will to succeed and grow sustainably.
The person should also be optimistic and open-minded to be
able to manage challenges and changes. Experience in children
education will be an added advantage. We have franchisees who
came from different career backgrounds.
■ What would you tell potential franchisees
that may be unsure about the financial burdens
of starting a franchise?
An interested candidate should have sufficient investment for
the set-up and marketing capitals. Ideally, in the first year of
operation, a franchisee should be able to hit breakeven point
with less than 100 subject count through active initial marketing
efforts supported by us. Then, gradually, the franchisee will enjoy
the returns from this business.
■ Can you explain your financial assistance (if
applicable)?
This is offered by the Malaysian Industrial Development Finance
Berhad (MIDF) for Bumiputera and non-Bumiputera candidates
and Perbadanan Nasional Berhad (PNS) for Bumiputera
candidates only. The approval of the financial assistance is given
by these bodies subjected to their terms and criteria. Interested
candidates should contact the representatives of these bodies to
find out more.
■ What advice can you offer new franchisees
on how to increase their chances for success in
the educational childcare business?
Start the business with a bang by investing in marketing activities
especially in the first year of operation. Of course, student retention
is important to sustain the business growth. This can be well
managed with constant parent communication. Last but not least,
continuous grasp of the Eye Level program and operation know-how
would surely contribute a great deal to the business sustainment.
Franchise Asia • 2017 Vol 33
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