Franchise Asia April 2017

Showcase
■ As a new franchisee, how has your journey in
this business been so far?
It has been great and promising. I look forward to new challenges.
I am still learning and improving on business management and
communication skills. I have to manage my staff, parents and
students. The experience can be overwhelming but when I see the
faces of my smiling students enjoying their time in my center, I
know that this is a worthwhile journey.
■ What are the challenges that you face
throughout the set-up, the commencement
and current operations of your center?
Initially, the main challenge was the financial constraint in the setup
stage when there were some unforeseen expenses. Currently,
some of the issues are hiring the right staff, overall center
management and extra effort in marketing. Another challenge is
balancing my business and personal time with family.
■ How do you cope with these challenges?
I am grateful for the support from my family members, especially my
husband. He has been my pillar of strength, believing in my dreams
and always encouraging and supporting me. To cope with the
challenges in executing marketing activities, I did a lot of reading,
asked many questions from entrepreneurs, other franchisees and
Eye Level staff to gain confidence and encouragement.
■ What are the marketing and promotional
tools which would work effectively to promote
this business?
I believe that online and social media are effective. I am happy that Eye
Level is active in online marketing. My strategy is to reach out to our
target customers, which are pre-school and primary school students
from middle to high income families. I placed flyers in restaurants,
bookstores, residential areas and popular community park. Banner
and buntings were used to create awareness. The Referral Program
by HQ was to encourage existing parents to promote the program
to friends. Organizing events like award ceremony to appreciate
students is important to enhance their learning experience here.
The bottom line, marketing should be done consistently and we
must never stop promoting.
■ What are the benefits and support that you have
enjoyed from the business and the Franchisor?
All HQ staff members have been helpful. There were constant
meetings to foster positive relationships. I learned a lot from other
franchisees too. We are connected through social media, so we know
that we are not alone, and we have each other to help and encourage
us in this journey. The business gives satisfaction in my work life.
Everyday, I look forward to growing my center and giving the best to my
customers. Financially, I have a long way to go, but as I successfully
reached the monthly targets I set, I believe that I am on the right track.
■ What would you say are the Unique Selling
Point of the Eye Level programs?
The Eye Level goal shapes the unique approach on how students
learn. The individualized coaching system and self-directed
learning are something new to some parents.
The Critical Thinking Math in the Eye Level Math program is a
unique approach. Personally, I have not seen any other learning
centers in Malaysia that offer such comprehensive and structured
syllabus in critical thinking as what Eye Level offers. The Eye Level
English program has a comprehensive approach to reading and
writing through a step-by-step comfortable pace for students to
improve their command in English.
■ What is your advice to those who are interested
to take up the Eye Level franchise business?
To be successful in the education field, I strongly believe that you
must have the passion in teaching and early childhood education.
You have to learn continuously, be humble, have an open mind,
remove any negative perspectives and treat others kindly. Learn
and read a lot on various related topics, be it early childhood
education, entrepreneurship, marketing, business management
or sales. You have to keep yourself updated on current issues
in education and discover how Eye Level can be a part of the
education players in Malaysia.
My final advice, if you do have the passion, just go for it! Step out
of your comfort zone, chase your dreams and turn it into reality.
■ How do you see yourself in this business in 5
years’ time?
My goal is to become one of the best centers in Malaysia with
300 subject counts or more.I also aim to develop my teaching
assistants to become leaders in their work. I wish to continue
nurturing self-directed, highly motivated and confident students.
KEY FACTS
Company name:
Eye Level
Address:
50-G-2, Wisma UOA, Jalan
Dungun, Bukit Damansara,
50490 Kuala Lumpur
Phone: 016-2622 767
Website:
www.myeyelevel.com
Facebook:
facebook.com/EyeLevel.Malaysia
Franchise fees: RM11,000 (4 subjects) /
RM13,000 (5 subjects)
Royalty:
Available upon request
Estimated initial capital: RM90,000 – RM96,000
For more information, kindly contact
Ms. Carolina Keong
Franchise Recruitment & New Center Support/Manager
016 2622 767 or email carolina.keong@myeyelevel.com
Franchise Asia • 2017 Vol 33
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