Franchise Asia April 2017

Interview
■ Can you describe the ideal licensee for
SOTHYS? What skills or attributes are required
to be successful?
A visionary leader who takes full ownership of the business results,
and adhere to Sothys’ core values of integrity, customer first,
people focus, entrepreneurial, accountability and well balanced.
and a return of investment within one year. Together we build a
loyal base of satisfied customers by nurturing genuine and longlasting
relationships; always with a goal to open a second, or
third salon – or even a Retail Store.
Join the SOTHYS family by becoming our trusted partner and
together we can work hand in hand to develop your Premium
Salon to its ultimate potential.
■ What are your goals for SOTHYS in the next few
years and how do you plan to grow your business?
We wish to transform more lives through business empowerment,
and people development in leadership. Our goal is to develop a
pool of leaders whom will be able to inspire and motivate young
entrepreneurs, and change lives. We aim to have 120 premium
salons with each generating yearly revenue above million dollar
within 2 to 3 years.
■ Can you share a SOTHYS licensee success
story that can inspire new licensees?
“As an entrepreneur, I was surrounded by people who strongly
believe success is always measured by money and fame. When I
was let down by a trusted partner in my other business, and little did
I know that I could count on SOTHYS. The business partnership in
SOTHYS totally changed my perception towards entrepreneurship.
And understand the importance of the right partnership. SOTHYS’
core values really impressed and gave me hope again. I want to
thank my salon staffs, SOTHYS Management and staffs, and other
SOTHYS Premium Salon owners, who selflessly cared and gave me
the courage to walk out from the lowest point in my life. This was
my ray of HOPE,” so said Nicole Lee, SOTHYS Million Dollar Partner.
■ Can you tell us about the initial investment
and on-going expenses needed to open and
operate a SOTHYS business? Are you offering
any financial incentives or deals?
Start-up capital is around RM250,000 – RM300,000 and yearly A&P
budget. Numerous incentives include trip incentive and rebates.
■ What kind of support and assistance provided
by SOTHYS for new licensees?
As a SOTHYS partner, YOU make the executive decisions in running
your salon, from customising the interior decor in line with the
SOTHYS aesthetic, to hand-picking and recruiting your own staff.
As your mentor in a supporting role, we provide you the resources
you need to succeed in your business, such as offering your staff
professional training at our beauty academies to transform them
into the expert beauticians that are our SOTHYS Girls; who are
Gold Badge certified by Sothys Malaysia. We also support with
marketing campaigns across the country to further elevate the
status of the SOTHYS brand and your Premium Salon.
■ How soon can a licensee see a Return on
Investment? Can you share with us about your
SOTHYS’ profit potential?
Our history of excellence, established presence in Malaysia and
strong branding identity has garnered wide media exposure and
public knowledge of the SOTHYS brand. Our standing as one of
the best beauty brands in Malaysia translates to a high walk-in
For more information on SOTHYS' Licensing Programme, please contact
Irene Yeoh at 603-62078801 or email: irene.yeoh@sothys.com.my
You can also view the franchise key details on page 41
Franchise Asia • 2017 Vol 33
13