The 10 Most Creative Shepreneurs to Watch in 2019

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THE10 MOSTCREATIVESHEPRENEURST O W A T C H I N 2 0 1 9Pari PurohitThe Art and Science of CreativityPari PurohitFounder & Creative Director30| October 2019 |
“We like to thinklimitlessly, so weknow that we areconsideringeverything beforerecommendingwhat's best foryour brand“The Indian economy is growing like never before,and as it does, newer businesses and brandssprout and make dramatic entries into an alreadycluttered customer’s cone of vision. It’s becomeincreasingly imperative, almost hygiene, for brands tostand apart. And consequently, branding and designcompanies are required to continuously raise the bar.Business, brand and product success depends on it morethan ever before.At the same time, the Indian talent is striving hard to be atthe forefront of innovation by outdoing internationalstandards alongside with addressing the ever-changingneeds of the ever-changing consumer.Pari Purohit – Founder & Creative Director at StudioGlyph likes to convert challenges into opportunities, to gether hands dirty and deep dive into the guts of the brandsGlyph works with, to simply create ‘work that works’.Driven by sheer curiosity, she’s constantly experimentingand challenging convention, which contributes to Glyphs’prowess and enhances the growth of clients in the long run.Be it a brand launch, trying something on new software ortoying with a new concept, Pari stands tall to disrupt thedesign universe with her courage to think differently, ingood measure. At Glyph, we don’t entertain being creativefor the sake of being creative.Inspired by the learnings which sculpted her into an adroitleader, Pari says, “I’ve learnt from people I’ve known,people I’ve read about, my teachers, my past employers,superiors, colleagues, my students, and am constantly beinginspired by my team, my peers and clients. As someonewho’s ever-curious, I’m always absorbing as much as I canfrom all my interactions.”About Studio Glyph“We challenge our clients, and expect that they challengeus back,” asserts the founder.Housed in a heritage bungalow of 1929 vintage, StudioGlyph is a multidisciplinary design company providingcreative and strategic, goal-oriented design solutions topositively impact their client’s business. It is a boutiqueagency which believes that the best output comes byenabling its thinkers and doers to directly interact with theclients. ‘We’re selective about projects we take up, sincewe’re keen to demonstrate how design makes an actualdifference to the top and bottom line of a business. Howdesign can solve a lot more than just surfacing blemishesfor a brand’ says Pari Purohit.Acknowledging that satisfied employees are the drivingforce behind the quality of work in a creative studio, Glyphbelieves in enabling people, and investing their growth.Harboring an open milieu, where new ideas are encouraged,the company acts as devil’s advocate for its partners as wellas the clients. It helps brands and businesses in meetingtheir objectives by offering strategically surgical design anddecision-making solutions through its collaborativeapproach. To push the creative envelope within thecategory, budgetary and changing consumer perceptions arereally where the challenge lies - And Studio Glyph hassuccessfully proved their mettle in this regard.|October 2019| 31
Page 1: 2019 | Volume 10 | Issue 5THE1010 M
Page 5 and 6: “Making life easier for women ent
Page 7: TSHema14Meena SrinivasanA Pioneer i
Page 12 and 13: THE 10 MOSTCREATIVESHEPRENEURST O W
Page 14: Tackling AdversitiesEven after so m
Page 17 and 18: “Rather than focusingon overnight
Page 20 and 21: Shalini GuptaFounder & DirectorZorb
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Page 25 and 26: Inspiring Journey of the Shepreneur
Page 28 and 29: CXO StandpointWomenSignicance of ha
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Page 36 and 37: Success!IN SEARCHOFSuccess might be
Page 38: “Success according to me is makin
Page 41 and 42: “A Secret toSuccess- keepwalking,

The 10 Most Creative Shepreneurs to Watch in 2019

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