2019 Edition vol6 Issue 23 DIGITAL

This rape of justice, as some would call
the court verdicts, have led to a call for
an urgent attention to the need for justice
reform and as well as to combat racism.
Gambino’s creative director Ibra Ake gave
an insight into the concept behind the
video, and said their intention was simply
to normalize the black experience. “As
creators, who are kind of marginalized
with our voice, we try to make a vacuum
in a way where we aren’t influenced by
what was made before us, which, usually
in the media, specifically, comes from a
white world and a white infrastructure or
a system that is controlled by white people.
Even with this video we reduced it to
a very black feeling, a very violent feeling,
but also a very fun feeling”
Done extremely well on the charts, there’s
no stopping the genius that was put into
this song and it will long live as a testimony
of the versatility and creativity coupled
with the genius that Childish Gambino is
and in my eyes, a pillar of #BlackExcellence.
32 Kata kata cartoon magazine Issue 23 2019 www.katakata.org