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FASHION SPECIAL
KIMMYSTIC.CLOI
ST VINCENT &I
THE GRENADINESI
DESIGNER:I
KIMON BAPTISTEI
Style in three words:
Functional, timeless, versatile
About Kimmystic.Clo: We
produce ready-to-wear
clothing and custom-made
bridal, prom and evening
gowns for women aged 25 to
45; our woman is a graduate,
an employee, a mother, a wife.
She doesn’t get out often, but
when she does she cleans up
nicely. She is comfortable in
her own skin and wants to be
comfortable in her clothing.
Unique selling point:
The quality of our product.
We use natural fibres such as
linens and cottons, and the
finest brocades, beads and
sequinned lace.
What are you doing
differently? We are 100%
committed to doing what
is right for our customers.
Marketing is more than
advertising; it’s understanding
consumer buying trends, being
able to anticipate distribution
needs and developing business
partnerships that improve our
market share. We work hard to
stay ahead of the competition.
Plans for 2020: There will
be a new collection, more
than likely including frills and
ruffles – they have become my
signature as I find interesting
ways to incorporate them.
What will be hot this year?
The long white dress will
always be on trend; magenta
and burnt yellow will also
be hot.
Info: Instagram @kimmysticclo;
kimon.baptiste@gmail.com
64 | ZiNG CARIBBEAN