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FASHION SPECIAL
POSHELLE: CALVERT JONES
ISLAND FELLAI
TRINIDAD & TOBAGOI
DESIGNER:I
KERN RYANIMOLLINEAUI
Style in three words:
Functional, comfortable, cool
About Island Fella: We design
simple, loose-fitting cotton
shirts and long-line T-shirts
and tanks that allow freedom
of movement and give off an
air of casualness.
Unique selling point:
Adaptability and a focus
on comfort. We are big on
the personal touch because
relationships matter – every
customer gets a handwritten
note with their piece. Also,
no more than 15 shirts in each
style are available at any point,
and each is tailored to you.
What are you doing
differently? We are very
focused on composition and
aesthetic, and our photos
capture a sense of relatability.
The idea was to juxtapose the
island vibe of the fabric with
urban backgrounds, to pull
away from the typical island
clichés. We have collaborated
with creative minds – for
instance, filmmaker Maya
Cozier played an important
role in early concepts.
Plans for 2020: We see Fella
as a lifestyle brand, so we’ll
be flowing with it. The last
line was inspired by my aunt’s
dry-cleaners: I saw a shirt there
that had to be 15 years old.
What will be hot this year?
The Caribbean as a whole is an
exciting hub of creativity, and
it’s amazing to envision what
the future has lying ahead for
us all as a collective.
Info: Instagram @island_fella;
islandfelladesigns@gmail.com
POSHELLEI
ST VINCENT &I
THE GRENADINESI
DESIGNER:I
LISA CORDICEI
Style in three words: Feminine,
glamorous, island-chic
About Poshelle: Contemporary
and unique fashion for women
of all shapes and sizes, with
ready-to-wear, haute couture
and bespoke options.
Unique selling point:
Inclusivity and representation.
Poshelle’s mission is to create
glamorous women’s fashion,
while not sacrificing fit for style.
What are you doing
differently? We don’t
outsource any part of the
fashion process. I come up
with the creative concepts.
I sometimes create the actual
fabric, if the design depends on
it. Lately, I’ve been getting into
a lot of hand-painting, tie dyes
and batik, and I’m working to
create fabric from fusions of
non-traditional textiles. I create
my own samples, and I sew
and refine them. We’ve also
been commended for using
non-traditional models in our
campaigns; we use some of our
own clients. Everyone should
be able to see themselves
wearing Poshelle.
Plans for 2020: It’s all about
mindfulness, finding balance
and maintaining harmony.
My plan is to integrate my art
with textiles to create unique,
eye-catching prints inspired by
nature, in cool, relaxing colours,
to capture the essence of the
‘zen’ experience.
What will be hot this year?
I can see monochromatic
colours dominating. Also
Asian influences, statement
accessories and ‘snatched’ and
belted waistlines.
Info: www.facebook.com/
irockposhelle;
Instagram @irockposhelle;
irockposhelle@gmail.com
POSHELLE: CALVERT JONES
66 | ZiNG CARIBBEAN