MONTANA-CANS LOOKBOOK 2020
The Montana-Cans LOOKBOOK 2020 – Looking back to move forward to a new generation Seeing 2019 come to end was a particularly exciting thing. Not only were we the team at Montana-Cans excited by the things to come, but we also enjoyed the chance to reflect and pay tribute to all the creators, partners and supporters that helped make all we achieved possible. Ending 2019 was also joined with the realization that we had just ended a decade and started a new generation. For this very reason, the Montana-Cans LOOKBOOK 2020 is jammed packed with exceptional content. Available now in limited hard copies and digitally in the link below, we took time to revisit some of the pivotal moments, like the progress of the Montana BLACK Artist Can Series featuring DEMS and RAGE, the biggest ever Montana Cans logo mural in the LA spray day. We took a peek at the lives of the movers and shakers like Odeith and his very unique take on painting, the LOW BROS at METROPOLINK. We took some time to see the world at the home of SOBEKCIS. We shared some words with HOW & NOSM while they were working on an epic mural for the Boulevard 13 project in Paris. Artists such as Amber Vittoria and DMOTE let us into their studios to share some of their more private works. For the more under the radar artworks, we featured some of the works of veterans of steel in the form of the U.S TCI crew and their efforts on the freight trains. While OSMAN flew the European flag for innovative commuter train artwork. And while in Europe (or at least for now still in Europe), we put the magnifying glass on the UK exposing some refreshing approaches to graffiti by VOYDER, 45RPM, and PREF. "Bring The Paint" beeped heavily on the international event radar, bringing world-class graffiti art and muralism together in one space. While far away over the ocean the team at POW! WOW! and the GREETINGS TOUR teams moved from strength to strength making the international art calendar a monumental one. All this and more. With a big THANK YOU we invite you to spend some time and take a look at the Montana-Cans LOOKBOOK 2020. https://www.montana-cans.com/
The Montana-Cans LOOKBOOK 2020 – Looking back to move forward to a new generation
Seeing 2019 come to end was a particularly exciting thing. Not only were we the team at Montana-Cans excited by the things to come, but we also enjoyed the chance to reflect and pay tribute to all the creators, partners and supporters that helped make all we achieved possible. Ending 2019 was also joined with the realization that we had just ended a decade and started a new generation. For this very reason, the Montana-Cans LOOKBOOK 2020 is jammed packed with exceptional content.
Available now in limited hard copies and digitally in the link below, we took time to revisit some of the pivotal moments, like the progress of the Montana BLACK Artist Can Series featuring DEMS and RAGE, the biggest ever Montana Cans logo mural in the LA spray day. We took a peek at the lives of the movers and shakers like Odeith and his very unique take on painting, the LOW BROS at METROPOLINK. We took some time to see the world at the home of SOBEKCIS. We shared some words with HOW & NOSM while they were working on an epic mural for the Boulevard 13 project in Paris. Artists such as Amber Vittoria and DMOTE let us into their studios to share some of their more private works.
For the more under the radar artworks, we featured some of the works of veterans of steel in the form of the U.S TCI crew and their efforts on the freight trains. While OSMAN flew the European flag for innovative commuter train artwork. And while in Europe (or at least for now still in Europe), we put the magnifying glass on the UK exposing some refreshing approaches to graffiti by VOYDER, 45RPM, and PREF. "Bring The Paint" beeped heavily on the international event radar, bringing world-class graffiti art and muralism together in one space. While far away over the ocean the team at POW! WOW! and the GREETINGS TOUR teams moved from strength to strength making the international art calendar a monumental one. All this and more.
With a big THANK YOU we invite you to spend some time and take a look at the Montana-Cans LOOKBOOK 2020.
https://www.montana-cans.com/
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With a client list featuring some international<br />
heavy weight brands like NBC,<br />
Gucci, Adidas, The New York Times,<br />
and Instagram, Vittoria has been tack -<br />
ling the subject of the portrayal of women in art for<br />
quite some time. Both in her illustration work as well<br />
as her fine art work. And with client names like those<br />
we mentioned, this engaging subject has a large audience<br />
to play with. Including the added dynamic of<br />
fashion, she also helps change and challenge stereotypes<br />
for the positive in industries that are otherwise<br />
loaded with unrealistic portrayals of women. But it<br />
doesn’t end there. As an ADC annual award winner, Vittoria<br />
is under the world creativity spotlight and seems<br />
comfortable with that too. Moving from brush pens to<br />
the Montana water-based ACRYLIC marker range was<br />
an easy step for Amber Vittoria. The speed of drying,<br />
brilliant opacity and coloration, endless possibilities<br />
of mixing colors and the varied sizes the marker range<br />
gave her to play with, meant it was a thumbs up for<br />
making a transition. The extra bonus of being able to<br />
use it with brushes and get results as vibrant as any<br />
acrylic tube paint made it a no-brainer.<br />
With an assertively feminine touch, her strong<br />
bold images are not only easy on the eye, they are also<br />
to be taken seriously in their ability to broaden the portrayal<br />
of women in society generally. The works often<br />
display rounded features, proportional challenges and<br />
body hair in the places it normally grows. Which can be<br />
a grounding and refreshing experience for the plastic<br />
photo-shopped version society is normally served up<br />
in glossy magazines. On a recent visit to her New York<br />
studio, we were honored to capture a small portion of<br />
her creative world on film.<br />
She helps change and<br />
challenge stereotypes for<br />
the positive in industries<br />
that are otherwise loaded<br />
with unrealistic portrayals<br />
of women.<br />
Ambers works are a<br />
grounding and refreshing<br />
experience for the plastic<br />
photoshopped version<br />
society is normally served<br />
up in glossy magazines.<br />
↗ At home in her<br />
studio, the Montana<br />
ACRYLIC marker<br />
range is a permanent<br />
feature of her desktop.<br />
→ Wide or fine, all<br />
shapes and sizes<br />
have their place for<br />
Vittoria, just like the<br />
woman she portrays<br />
in her artwork.<br />
→→ Never afraid of<br />
color, beyond the<br />
visual aesthetics<br />
there is always an<br />
important message<br />
in the artwork.<br />
104 Acrylic Series AMBER VITTORIA
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