Vinexpo Daily 2020 Paris - Preview Edition

PREVIEW

WEDNESDAY

5 TH FEBRUARY

2020

#12

SPECIAL FEATURE

CHEERS PARIS!

EXCLUSIVE INTERVIEW

#08

Laurent Noël

Comexposium Division

Director

WINE PAIRING WITH

A FRENCH ACCENT

CHEERING THE FIRST

VINEXPO IN THE

FRENCH CAPITAL

TRADE TALK

Rodolphe

Lameyse

CEO, Vinexpo

Johan

Larsson

Wine buyer,

Systembolaget

#10

PRACTICAL GUIDE

PAV 7.1 / FH42

PAV 7.2 / S311

PAV 7.2 / V319

PAV 7.2 / MN319

PAV 7.1 / H18

PAV 7.1 / A5

EDITORIAL

Richard Barnes

Editor-in-Chief,

Vinexpo Daily

PROGRAMME

DAY 1

MONDAY 10 FEBRUARY

CONFERENCES

A wine show in Paris?

Where else?

GLOBAL TRENDS IN THE WINE

AND SPIRITS MARKET

10:00 am - 11:30 am

Location: PAV 7.2 - ROOM 4

Free entrance

LIVING SOILS: THE FUTURE OF FINE

WINES AND SPIRITS

10:30 am - 11:00 am

Location: PAV 7.1 - STAND AC42

Free entrance

Paris. Everyone knows the City of Light also

happens to be the world’s capital of gourmet

cuisine. So where better to bring together the

greats of the world’s wine industry in a new

business event? From the 10th to the 12th of

February 2020, the Paris-Versailles Exhibition

Centre will be the “world epicentre of wines

and spirits”.

Reinforcing Vinexpo’s expertise, Vinexpo

Paris aligns with Wine Paris to allow buyers

to optimise their business potential and to

discover a broad offer representing French and

international terroirs. And for its first edition

in Paris, the quality of exhibitors and visitors

expected shows the appeal of the event and of

the services it offers.

The first edition of the Vinexpo Paris exhibition

will again have the honour of being placed

under the high patronage of the President of

the French Republic, as was the case for the

latest edition of the Bordeaux event. And while

it’s a first for Paris, Vinexpo boasts 40 years

of experience in understanding the market

and creating a broad network of influent

distributors, becoming an internationally

reputed brand in the wine and spirits sector.

As a genuine meeting point for producers and

buyers of wines and spirits, Vinexpo connects

a great number of stakeholders in the vinegrowing

and winemaking industry to promote

sales and stimulate markets.

Some 30,000 national and international

visitors with very diverse profiles: importers,

wine shops, restaurant owners and hotel

managers, sommeliers, central purchasing

entities, wine merchants, specialised

distributors and wholesalers, sales

representatives, are expected. We look

forward to seeing you there!

OUR SOILS: SAVING OUR MOST

PRECIOUS RESOURCE

11:15 am - 11:45 am


Free entrance

CLIMATE CHANGE: WHAT DO WE HAVE

TO CHANGE TO ADAPT?

12:00 midday - 12:30 pm


Free entrance

HOW TO SELL WINE DIRECT TO

CONSUMER ? (DTC)

12:00 midday - 1:30 pm


Free entrance

BREXIT: WHAT CHANGES DOES THIS

IMPLY FOR BUSINESSES IN 2020 AND

BEYOND?

2:30 pm - 4:00 pm


Free entrance

SEEKING CLARITY: ORGANIC VS NATURAL

VS BIODYNAMIC

> 3:00 pm - 3:30 pm


Free entrance

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BE MIXOLOGY - MARKET TRENDS

AND MAJOR CHALLENGES SETTING

THE TEMPO FOR 2020

3:30 pm - 4:30 pm

Location: PAV 7.2 - BE SPIRITS ROOM

Free entrance

AMAZING BIODIVERSITY:

WHEN NATURE SHOWS THE WAY

3:45 pm - 4:15 pm


Free entrance

DESTINATION WSET LEVEL 4 DIPLOMA

IN WINES

4:00 pm - 5:00 pm


Free entrance

VINEXPO DAILY • WEDNESDAY 5 TH FEBRUARY 2020 • 3

I PROGRAMME I

EVERY PRECIOUS DROP: WHEN WATER IS GOLD

4:30 pm - 5:00 pm


Free entrance

BE BRAND - CRAFT: BRAND ETHICS AND

ENGAGEMENT

5:00 pm - 6:00 pm


Free entrance

TASTING

CRUS BOURGEOIS DU MÉDOC TASTING

10:00 am - 5:30 pm


Free entrance

MASTERCLASSES

RIOJA: EXPLORING AGEING

10:00 am - 11:00 am


Free entrance

DISCOVER AUSTRIA’S DIVERSITY

10:00 am - 11:30 am


Free entrance

THE BRANDY, THIS LEGENDARY SPIRIT

IS UNDERGOING A REVOLUTION

11:45 am - 12:30 pm


By registration

STUDYING SPARKLING: UNDERSTANDING

PRODUCTION TO SELL THE PRODUCT

12:00 midday - 1:à0 pm


Free entrance

THE SIGNIFICANCE OF THE SHAPE

OF THE GLASS FOR THE NOSE AND

FLAVOUR OF WINE

1:00 pm - 2:30 pm


By registration

"YOUNG ARMAGNACS : THE ANSWER

TO EVERY MOMENT OF YOUR DRINKING

PLEASURE!"

2:00 pm - 2:45 pm


By registration

LOOKING BEHIND THE LABEL

2:00 pm - 3:00 pm


Free entrance

OLTREPÒ PAVESE: THE MOST EMERGING

SPARKLING AREA OF ITALY

4:00 pm - 5:30 pm


Free entrance

5 SAUTERNES CLASSIFIED FIRST GROWTHS,

ONE WINEMAKING DREAM: THE 5+

5:00 pm - 6:30 pm


By registration

DAY 2

TUESDAY 11 FEBRUARY

CONFERENCES

TRY YOUR HAND AT WINEGROWING!

EXPERTS ANSWER YOUR QUESTIONS

ABOUT BUYING OR SELLING A VINEYARD

11:00 am - 11:30 am


Free entrance

MORE POWERFUL TOGETHER

10:30 am - 11:00 am


Free entrance

ARE CERTIFICATIONS HELPFUL?

11:15 am - 11:45 am


Free entrance

BE BRAND - FORGOTTEN LIQUEURS

& VINTAGE SPIRITS

11:30 am - 12:30 pm


Free entrance

TECHNOLOGY’S ROLE IN SUSTAINABLE

FARMING

12:00 midday - 12:30 pm


Free entrance

MULTIPLE RETAIL STORES: TRENDS AND

CONSUMERS – INNOVATIVE INITIATIVES

BEING ROLLED OUT BY RETAILERS

12:00 midday - 1:30 pm


Free entrance

BE MIXOLOGY - THE BAR IDENTITY,

A LEVER FOR MAXIMISING YOUR OFFER

2:00 pm - 3:00 pm


Free entrance

TECH OFF THE FIELDS

3:00 pm - 3:30 pm


Free entrance

BE MIXOLOGY - NO/LOW TREND - WHY ARE

ALCOHOL FREE SPIRITS SO POPULAR?

3:30 pm - 4:30 pm


Free entrance

PACKAGING: BE INNOVATIVE, BE ALTERNATIVE

3:45 pm - 4:15 pm


Free entrance

CAREER PATH: SOMMELIER

4:00 pm - 5:00 pm


Free entrance

HOW SUSTAINABILITY DRIVES CREATIVITY

4:30 pm - 5:00 pm


Free entrance

WINE MERCHANTS: WHICH ASPECTS OF THE

BUSINESS CAN BE LEVERAGED TO BOOST

TURNOVER?

5:00 pm - 6:00 pm


Free entrance

BE BRAND - GIN, BEHIND THE SCENES OF

A WHITE SPIRIT THAT FEATURES ON EVERY

COCKTAIL LIST

5:00 pm - 6:00 pm


Free entrance

4 • VINEXPO DAILY • WEDNESDAY 5 TH FEBRUARY 2020

www.vinexpodaily.com

I PROGRAMME I

TASTING

TRE BICCHIERI LIVE IN PARIS

2:00 am - 6:00 pm


Free entrance

MASTERCLASSES

CASK STRENGTH ARMAGNAC,

THE WAY NATURE INTENDED ARMAGNAC

TO BE TASTED

10:00 am - 10:45 am


By registration

GET TO GRIPS WITH SAKE

10:00 am - 11:00 am


Free entrance

EXPLORING ARGENTINA' DIVERSE

TERROIRS: FROM THE OCEAN TO

THE HIGH MOUNTAINS

10:00 am - 11:30 am


Free entrance

SEMILLON: ONE GRAPE, THREE STYLES

12:00 midday - 1:00 pm


Free entrance

THE FRESCOBALDI PHILOSOPHY:

CULTIVATING TOSCANA DIVERSITY

1:00 pm - 2:30 pm


Free entrance

BLIND TASTING: AROUND THE WORLD IN FIVE

WHISKIES

2:00 pm - 3:00 pm


Free entrance

WHO ARE THE MÉDOC CRUS BOURGEOIS?

NEW CLASSIFICATION REVEALED ON

20.02.2020

2:30 pm - 4:00 pm


Free entrance

CORAVIN "DARE TO COMPARE", TASTE AND

GUESS WHICH WINES HAVE BEEN ACCESSED

WITH CORAVIN

4:00 pm - 5:30 pm


Free entrance

DAY 3

WEDNESDAY 12 FEBRUARY

CONFERENCES

PRESS CONFERENCE OF THE FEDERATION

OF WINE & SPIRITS EXPORTERS

10:30 am - 11:30 am


Press only

WHAT IS THE RESPONSIBILITY

OF LUXURY TODAY?

10:30 am - 11:00 am


Free entrance

TRANSPARENCY AND AUTHENTICITY

11:15 am - 11:45 am


Free entrance

A CONVERSATION WITH THE NEXT

GENERATION

12:00 midday - 12:30 pm


Free entrance

MAKE A DIFFERENCE – EMPOWER WOMEN!

12:30 pm - 1:30 pm


Free entrance

BE BRAND - FROM THE DISTILLERY

TO THE CUSTOMISED PRODUCT

2:00 pm - 3:00 pm


Free entrance

2050: A UCHRONICAL REFLECTION

ON FINE WINE AND DINING

3:00 pm - 4:15 pm


By registration

BE MIXOLOGY - GLASSWARE AND SERVING

RITUALS, THE SECRETS OF THE CONSUMER

EXPERIENCE

3:30 pm - 4:30 pm


Free entrance

SHARING THE FUTURE

4:30 pm - 5:20 pm


Free entrance

MASTERCLASSES

THE BRANDY, THIS LEGENDARY SPIRIT

IS UNDERGOING A REVOLUTION

10:00 am - 10:45 am


By registration only

CHENIN BLANC: LOIRE AND BEYOND

10:00 am - 11:00 am


Free entrance

VINEXPO CHALLENGE - MARC ALMERT –

ASI 2019 WORLD’S BEST SOMMELIER

10:00 am - 11:30 am


Free entrance

DID YOU SAY FAULTY? AN OVERVIEW

AND OLFACTORY JOURNEY THROUGH

THE SPIRITS WORLD

11:45 pm - 12:30 pm


Free entrance

HOW CAN YOU MAKE GREAT WINES

IN COOL CLIMATES?

12:00 midday - 1:00 pm


Free entrance

CAVIAR BATTLE PAIRING

1:00 pm - 2:30 pm


Free entrance

THE RESOUNDING SUCCESS

OF PROSECCO

2:30 pm - 3:30 pm


By registration


I NEWS I

NEW DEDICATED

AREA AT VINEXPO

SHOWCASES

THE SPIRITS

AND MIXOLOGY

SECTORS

Moët Hennessy

to focus on

sustainability

Be Spirits features a bar as long as

an Olympic swimming pool - and the

activity will continue into the evening

at some of Paris's top bars

For the first time, Vinexpo is bringing together

the spirits and mixology sectors with a dedicated

area at Vinexpo Paris called Be Spirits.

at Vinexpo

Veuve Clicquot Ponsardin vineyard before the harvest

This will welcome professionals from across the

industry, including importers, distributors, major

buyers, journalists, bloggers and many others.

The company aims to consider new

methods of winemaking to protect

the environment.

As the wine and spirits industry focuses

increasingly on environmental issues, Moët

Hennessy will be taking the opportunity to

showcase its eco-credentials at Vinexpo.

In particular, the company wants to demonstrate

its commitment to living soils and to a more

sustainable future.

“We wanted to share our

experience and our approach

and organise expert forums

on key topics surrounding

sustainable winemaking

during this new edition of

Vinexpo, the event where the

winemaking world comes

together,” said Philippe

Schaus, CEO of Moët

Hennessy.

“We’re opening our doors to

industry fellows and all those

who wish to take part in creating an increasingly

sustainable viticulture.”

Moët Hennessy has invited to its forums a

community of experts: vineyard directors,

researchers, sommeliers, spokespeople from

international institutions, NGOs, and young

companies specialising in technology and

sustainability.

Each panel at the forums is comprised of

experts from Moët Hennessy and specialists

from around the globe.

WE WANTED

TO ORGANISE

EXPERT

FORUMS ON

KEY TOPICS

SURROUNDING

SUSTAINABLE

WINEMAKING

They will take turns addressing the current

state of soils and biodiversity and will share

their solutions regarding current production

models to accelerate the transition to more

ecologically sensitive production methods.

The discussions will have an open format

consisting of a series of 30-minute conversations

followed by a 10-minute question-and-answer

session with the public. The programme will

include tastings and masterclasses around

Moët Hennessy products.

During Vinexpo, Moët

Hennessy will showcase its

investments in equipment

that is more environmentally

sensitive and in training

winegrowers and farmers

in new technologies. It will

also highlight its promotion

of sustainable winegrowing

certifications, and its support

for scientific and university

projects to share and

disseminate knowledge.

The company will also

announce its commitments for the future.

On the last day of Vinexpo there will be a

conversation on the future of winegrowing with

Schaus. This will be followed by workshops

on the future of gastronomy and wines, with

participants including the celebrated chef

Alain Ducasse and students from a number of

institutions, who will reflect on the future of

sustainable gastronomy

PAV 7.1 / STAND AC42

The hub of the area will be the Infinite Bar, a bar

as long as an Olympic-sized swimming pool that

will showcase 20 brands of spirits and will also

feature 20 mixologists from the most prestigious

Parisian bars.

As well as the Infinite Bar, the other key

attraction of Be Spirits will be the conferences

hosted there.

Dealing with various cutting-edge topics related

to the spirits industry, these conferences will

be led by high-level experts, including the

international spirits consultant Alexandre

Vingtier, and by distillery owners and renowned

barmen.

These conferences are grouped under two

themes: Be Mixology and Be Brand.

Be Mixology will provide analysis on the current

and future key trends of the global spirits market

and, at a time when many well-known brands

have recently launched their first no/low abv

spirits, it will also look at the growing success of

no/low abv spirits

Along a 50-metre stretch, 20 bars will be

showcasing craft brands and mixology, making

this unmissable space the hub of Be Spirits.



I NEWS I

e-commerce conference at Vinexpo Bordeaux 2019

© Phil Labeguerie

TEST YOUR

TASTE BUDS AT

THE VINEXPO

CHALLENGE

The world's best sommelier will

host a fun event where show

attendees attempt to identify

wines.

VINEXPO Academy:

A platform where

wine professionals meet

and exchange views

Attendees at Vinexpo Paris will get the

chance to showcase their skills at identifying

wines during a fun blind-tasting event – and

none other than the man named as the

world’s best sommelier will play host.

Marc Almert, named in 2019 as Best

Sommelier of the World by the International

Sommelier Association (ASI), will host

the Vinexpo Challenge, in which wine and

spirits professionals try to identify the grape

variety, country of origin and vintage of the

wines they taste.

People at the show are being encouraged

to put themselves forward for this simple,

fun and rewarding event, which is part of the

Vinexpo Academy.

When it comes to top-level training in

the area of wines and spirits, Vinexpo

Academy offers professionals

and businesses unique learning

opportunities.

Visitors are able to acquire new skills thanks to

a comprehensive programme including a panel

of tastings, conferences and masterclasses

translated into several languages and moderated

by Masters of Wine, the Best Sommeliers of

the World (Association de la Sommellerie

Internationale) and great names in wines and

spirits.

Three major conferences will take place on

Monday February 10 th :

10:00 - IWSR conference on global market

trends in wines and spirits

12:00 - conference on E-commerce challenges

14:30 - conference on the consequences of

Brexit for the industry

Vinexpo Academy will feature must-attend

tastings such as the first Tre Bicchieri event in

Paris, The Gambero Rosso award-winning wines

for 2020, a caviar pairing ‘battle’ where three

top sommeliers will be tasked with finding the

best pairing for caviar. Moët-Hennessy is also to

participate to this rich program with a unique and

groundbreaking dimension. It will dedicate its

space to speak about sustainable development

with a range of 30 minutes succinct discussions

and debates.

Highlights of the Vinexpo Academy programme

include sessions on Austrian wine, tasting of

Médoc Crus Bourgeois, “Brandy, far-reaching

changes for iconic spirits”, “The Gambero Rosso

award-winning wines for 2020”, “Tre Bicchieri live

from Paris”, “Purchasing or selling a vineyard”,

“Mass retail: Trends and consumers, what are

the innovative initiatives in supermarkets?”,

“Oltrepò Pavese: the latest emerging vineyard

for bubbles in Italy”, “Who are the Médoc Crus

Bourgeois?”, “Coravin tasting challenge: “Dare

to compare”, “Wine shops: What levers should be

activated to boost turnover?”, and “FEVS Press

Conference: Report on French wine and spirits

exports in 2019”

PAV 7.2

The person who achieves the highest score

by correctly identifying the most wines

served will be presented by Marc Almert,

who is Chief Sommelier for Baur Au Lac and

Baur Au Lac Vins, with a prize on behalf of

Vinexpo’s Champagne Partner, Jeeper Luxe.

Demonstrating its popularity, the Vinexpo

Challenge has been held at every Vinexpo

exhibition since 2015 in conjunction with the

ASI


10am – 11.30am

PAV 7.2 / ROOM 4

Mark Almert, ASI 2019 Best Sommelier of

the World at Vinexpo Academy 2019


New joint vent

opportunities

attendees

I EXCLUSIVE INTERVIEW I

Laurent Noël

Division Director,

Comexposium

The tie-up between Comexpos

international business for part

As Paris prepares to welcome the first simultaneous

edition of Vinexpo Paris and Wine Paris, we asked

Laurent Noël, Comexposium Division Director, and

Rodolphe Lameyse, CEO of Vinexpo, how this joint

venture came about.

Rodolphe

Lameyse

CEO, Vinexpo

Bringing together two leading

French companies able to cover

all the marketing segments of the

industry is a fantastic opportunity.

The new company will combine

the assets of our two structures:

international sales and logistics

network with the Comexposium

international sales and logistics

network with the Comexposium

international subsidiaries in over

22 countries, the client portfolio

and the brand image of Vinexpo,

along with our common expertise,

strikes as sufficiently relevant for

our brands to join forces.

In a constantly evolving global

wine and spirits market, we

are creating a unique and very

efficient platform for wine buyers

and wine makers alike.

This move will also allow our

clients to expand their trade

territories by reaching new wine

consumers. Moreover, this joint

venture reflects Vinexpo Holding

and Comexposium’s strategic

direction to become the world’s

leading organiser of wine and

spirits events.

Our alliance is consequently the

best way to reach our objective

and become the leading wine and

spirits show organizer.

What will change for exhibitors

and attendees?

We will leverage our mutual

strengths to benefit our

stakeholders and meet the main

expectations of our clients.

"WITH

THE JOINT

VENTURE’S NEW

POTENTIAL, WE

WILL BE ABLE

TO MAP EVENTS

CLOSELY

GEARED TO

OUR CLIENTS’

NEEDS"

RODOLPHE LAMEYSE

More international business,

making the most of all export

development opportunities.

More quality business, valuing

return on investment of events

they attend and building quality

business relationships.



ure will offer better

to exhibitors and

ium and Vinexpo will lead to more

icipants

More time by making it easier

to choose from a clearer event

portfolio.

Our structure will offer an

optimised, diversified and

targeted portfolio to achieve

maximum efficiency for all

operators, whether producers

or buyers.

Which events are affected?

The new entity will manage and

reinforce the current portfolio

of 10 well-established events

bringing together the assets

of both organisers: Vinexpo

(Bordeaux, Paris, Hong Kong,

Shanghai and New York) and

the Vinexpo Explorer events

for Vinexpo Holding, Wine Paris

(Vinisud/Vinovision Paris),

World Wine Meetings and

World Bulk Wine Exhibition

(Amsterdam and Asia) for

Comexposium.

Please tell us a little more

about Comexposium.

Laurent Noël: Comexposium is

the world’s third-largest show

organiser with more than 135

business-to-consumer and

business-to-business shows

over a wide range of markets.

Wine and spirits is a sector with

which we have always worked

within the framework of our

Agrifood events in France and

across the world. We organise

SITEVI, which operates

upstream of the sector. In 2017,

we launched VinoVision in Paris

with AVS, integrated Vinisud,

World Wine Meetings and

World Bulk Wine Exhibitions

(WBWE) in 2017. In 2019, we

launched Wine Paris with AVS

and Vinisud. We are delighted

today to create, with Vinexpo,

the world’s leading organiser of

events dedicated to wines and

spirits.

Will any new events result

from this partnership?

Rodolphe Lameyse: Now we can

offer our clients opportunities

worldwide. This is a response

to the radically changing export

environment, whether in the

US, in Europe or in Asia.

With the joint venture’s new

potential, we will be able to map

events closely geared to our

clients’ needs so that buyers

and producers can benefit from

the international stage. Our

portfolio will evolve as market

opportunities arise.

What will the new company

offer?

Together with WBWE, Wine

Paris and Vinexpo, we will

cover the whole range of wine

and spirit products from the

dynamic bulk wine to super

premium segments.

In addition, we will continue

to develop high quality and

targeted business meetings

with the World Wine Meetings

and Vinexpo Explorer brands

dedicated to wine and spirits.

The portfolio will be optimised

and clarified to make it more

"WE ARE

DELIGHTED

TODAY TO

CREATE, WITH

VINEXPO,

THE WORLD’S

LEADING

ORGANISER

OF EVENTS

DEDICATED

TO WINES AND

SPIRITS."

LAURENT NOËL

understandable for our clients

and partners and will developed

to offer a great number of

opportunities to our wines and

spirits operators. That will be

one of the first projects once

the joint venture is finalised this

summer

THIRD

LARGEST

Comexposium is the third-largest events

organiser with more than 135 businessto-consumer

and business-to-business

shows globally.

10 GLOBAL

EVENTS

The new entity will see each

business have an equal stake, and

together host 10 events: Wine Paris

(Vinisud/Vinovision Paris), World

Wine Meetings and World Bulk Wine

Exhibition (Amsterdam and Asia) from

Comexposium; Vinexpo (Bordeaux,

Paris, Hong Kong, Shanghai and New

York) and the Vinexpo Explorer events,

from Vinexpo Holding.

140

COUNTRIES

The joint venture will be the world’s

leading organiser of events dedicated to

wine and spirits, with more than 78,000

visitors from 140 countries and 5,900

exhibitors annually.

3

MAIN MARKET

SEGMENTS

This new company will organise events

geared to three market segments: bulk

wines; entry-level to premium wines and

spirits, and super-premium to luxury

wines and spirits.


I TRADE TALK I

Larsson gives the lowdown

on life as a wine buyer

During two decades in the wine trade, Johan Larsson has been a sommelier at

some of Stockholm's finest restaurants and head steward to the King and Queen of

Sweden. In 2010 he joined Systembolaget, the government-owned chain of liquor

stores in Sweden, as a wine buyer. He is currently responsible for France.

Johan

Larsson

Wine buyer,

Systembolaget

PRESS CORNER

Could you describe your role as wine buyer for

Systembolaget?

As buyers at Systembolaget, we are responsible for all

products of a specific origin or category in our some

440 shops throughout Sweden. This includes contacts

with distributors, producers and other stakeholders in

the industry through regular meetings and travels

to the respective origins and trade shows. In close

relationship with our category managers, the buyers

set up plans for future launches. The buyers get to

write the tender requests and, through blind tastings,

they select the products best fitting

these tender requests. All buyers

at Systembolaget are ISO Certified

tasters, and often hold a diploma

degree or higher degree combined

with work experience from either

our shops or from working at various

importing companies or producers,

or as sommeliers.

Why are you attending Vinexpo

Paris and what do you hope to

achieve there?

By attending the trade show, I get

to meet with producers to get a

understanding of what’s available for their respective

portfolio and to see if and how these products fit our

consumers' needs. That includes all aspects of the

products, including liquid, packaging and design.

Will you be attending any of the master classes or

seminar sessions?

Usually, I do not attend master classes or seminars

during trade shows. I tend to prioritize meetings

instead.

WE ARE

RESPONSIBLE FOR

ALL PRODUCTS

OF A SPECIFIC

ORIGIN OR

CATEGORY IN OUR

SOME 440 SHOPS

THROUGHOUT

SWEDEN

As your responsibility is for

France, can you say anything

please about which wines

from the country are gaining

popularity?

We see an increase in the wines

showing typicity of origin and

grape (or style). Certified organic

wines are still very popular and

we have a continuous interest in

developing this field as well as

more environmentally friendly

packaging such as lightweight

bottles and PET

The view

from Italy

Gianni Fabrizio

Editor, Gambero Rosso

Gianni Fabrizio is editor of

Italy's leading wine and food

magazine, Gambero Rosso.

We asked him to tell us a little

more about Gambero Rosso.

Gambero Rosso is the leading wine

guide and magazine in Italy. It is very

well known and highly respected wine

guide. We taste over 45,000 wines

every year and the best Italian vines,

around 400 wines, receive our "3

glasses" award.

What are you primarily looking for at

Vinexpo?

First of all, Vinexpo is a very important

event in the wine industry, if not the

most important. I will be promoting

Italy's best wines in Paris as France is

an important market for Italian wines.

If I have some extra time I will also be

looking at Bordeaux and Burgundy as I

know quite a few winemakers.

What are the key wine and spirits

trends in Italy?

The trend shows a strong growth in

organic wines, without sulfur and also

the vins tranquilles, where you can

finish a bottle in a meal. The best selling

wines are light wines which are easy to

drink.

Of course premium wines always sell

very well, like Barolo and Brunello and

they are well recognized in foreign

markets like the US. In spirits, Vermouth

is experiencing a true renaissance,

with many winemakers making it. Gin

is also very popular whilst Cognac and

Armagnac are facing a downtrend.



I SPECIAL FEATURE I L'AVENUE I

Christophe

Juarez

CEO, Centre Vinicole-

Champagne Nicolas

Feuillatte (CV-CNF)

ADVINI TO

SHOWCASE

ITS WINES

IN L’AVENUE

The leader in terroir wines will be one

of the eight top brands present in the

prestigious area

Time

to celebrate for

Nicolas Feuillatte

The wine critics of "La Revue du Vin de France", a magazine recognized

as a leading voice in the industry and publisher of the "Green Guide" of

the best of France, elected the Nicolas Feuillatte wine center "group of

winemakers of the year", during a ceremony held last month in Paris.

This brand of champagne, well known

throughout France, thanks to its presence

in supermarkets, is the largest Champagne

cooperative, bringing together more than

4,500 members and marketed, in 2018, 10.4

m bottles. Founded in 1976 and now based

in Chouilly, Nicolas Feuillatte has risen to

number one in sales in France and in third

position in the rest of the world.

Earlier last year, the Champagne powerhouse

had acquired the Champagne house Henri

Abelé from the Henkell-Freixenet Group for an

undisclosed sum.

CV-CNF continues its value strategy in

a Champagne market driven by brand

premiumization, and steps up its development

with the addition of a prized asset in its

enlarged brand portfolio.

“Our decision to buy this jewel, which is part of

our local wine heritage, opens a new chapter

for the Centre Vinicole-Champagne Nicolas

Feuillatte in the history of our Appellation,”

comments Christophe Juarez, CV-CNF’s CEO.

“It includes a complementary development

model to distribution channels always keen to

list exclusive products with high added value.

Our vision relies on a long-term perspective

and we trust this external growth acquisition

will provide new impetus to our unique

business model.”

Henri Abelé Champagne House, which dates

back to 1757 and is therefore one of the

oldest and rarest Champagne Houses, is

located in Reims historical city centre with

large traditional chalk cellars. On its side,

Nicolas Feuillatte is the youngest of all the

major Champagne Houses and the largest

wine growers’ brand, with its state-of-the-art

flagship estate located on the hillsides of the

Côte des Blancs. Both companies share a

deep attachment to the land of Champagne

and have common values of heritage and

modernity, tradition and boldness

PAV 7.1 / STAND HJ53

AdVini, a French leader in terroir wines, is one of the

top brands taking part in L'Avenue at Vinexpo Paris.

This area, which will resemble a line of shop windows

from prestigious Paris boutiques, will feature a total

of eight market-leading premium brands.

The French leader in terroir wines, AdVini will be

able to impress those attending L'Avenue with its

impressive environmental credentials.

In all, 1,000 hectares of the company’s vineyards

are in organic or biodynamic farming or are

High Environmental Value (HVE – Haute Valeur

Environnementale) certified.

As an example, at AdVini’s Laroche estate, efforts

to preserve biodiversity extend beyond

vine activity, with hedgerows having been

replanted in the vineyards and beehives,

bird boxes and bat boxes set up.

At another of AdVini’s estates, Chateau

Gassier, wines obtained organic

certification in 2016, benefiting local

fauna including butterflies, bats and

raptors.

“Organic winemaking practices are

more respectful of the terroir and gives

the fruit a pure taste,” said Georges

Gassier, winemaker.

And to take another example, five of

Vignobles Jeanjean’s estates are

certified organic, and the other

three will be certified for the 2021

vintage, with efforts aimed at

taking care of the environment

and the health of both

consumers and employees

PAV 7.1 / STAND FH52

Laroche, Bourgogne

Chardonnay, AOC, dry,

white


I SPECIAL FEATURE I WINE PAIRING I

Marc Almert

Best Sommelier of the World,

ISA (International Sommelier

Association)

The ever-changing

world of pairing

Marc Almert was named Best

Sommelier of the World by

the International Sommelier

Association last year. Here,

the sommelier at the Pavillon

restaurant in Zurich shares

his secrets and how his role

is evolving when it comes to

wine pairing.

Nowadays we can choose from

a much wider variety of wines –

more and more grape varietals

and regions are now available and

can be integrated into the menu.

Furthermore, many restaurants now

offer a “beverage pairing” rather

than a mere “wine pairing”, thereby

showcasing other beverages such

as beers, alcohol-free drinks or even

cocktails in addition to wine itself. This

way the sommeliers can introduce

the guests to new experiences.

How does this change from country

to country or region to region?

For me the type of restaurant is more

important than the country or region.

Outstanding great restaurants can be

found in many countries and many

locations, and the international guests

travel specifically for a memorable

dining experience – of course

accompanied by selected beverages.

Naturally, restaurants might include a

local touch; the Pavillon (two Michelin

stars) in Zurich offers an entire Swiss

tasting flight as an alternative to the

classic international pairing.

Who are the most open to different

pairings?

Again, I believe this is more dependent

on the restaurant than on the diner.

For example, when I was working in

an Asian restaurant in Germany more

local customers were asking for wine

pairings than in the French restaurant

located in the same hotel; the more

unfamiliar the style of cuisine is to the

diner, the more likely she or he will be

open to pairings.

What are some of the more unusual

pairings you have suggested?

It is still unusual in Germany or

Switzerland to enjoy a sparkling

wine within the menu rather than

as an aperitif. Recently we had an

event which combined a Brut Nature

Vintage Champagne with a lovely dish

of smoked salmon. Another surprise

for our guests was a Sloe Gin with

a matching chocolate-raspberry

dessert. And of course, many guests

taste certain Swiss varietals for the

first time in the Pavillon’s Swiss wine

tasting flight.

What is the biggest mistake most

people make when pairing?

Many people think that the main

component of the dish (i.e. the fish,

meat etc.) is the one that determines

the wine. However, often the sauce

and/or a side dish can be much more

dominant in taste. For example, if you

have a pepper sauce with a piece

of meat, the spiciness needs to be

considered when choosing the ideal

wine pairing

Marc Almert will be hosting the Vinexpo

Challenge, Wednesday 12 February at

10 am, PAV 7.2 - ROOM 4

CAVIAR BATTLE PAIRING

© Matt Munro

As part of the Vinexpo Academy,

on Wednesday 12 February, Sturia

CEO Laurent Dulau will moderate a

unique event, pairing wines and the

most luxurious of foods - caviar.

In cooperation with ASI, Association de

la Sommellerie Internationale, three top

sommeliers - Raimonds Tomsons, Piotr Pietras

and Markus del Mongo (Best Sommelier of the

World 1998), have each selected exceptional

wines that will serve as the ideal accompaniment

for this wonderful delicacy. Which of these

sommeliers will find the perfect match? They

will be ranked by tasting 2 “haute couture”

caviars: the Vintage and Oscietra caviars and 3

exceptional wines selected by the speakers


1pm-2.30pm

PAV 7.2 / ROOM 1

Caviar blinis being prepared at Kaspar’s Seafood Bar & Grill, The Savoy



I REGION I ATYPICAL COUNTRIES & WINES I

Unusual origins

A tour of some of the lesser-known regions present at

Vinexpo Paris - with some fresh and surprising product…

The 2020 range from La Société des Grands Crus de l’Ouest

MEET ALGERIA’S FIRST WINE

COMPANY…

La Société des Grands Crus de

l’Ouest Algérien was Algeria’s

first private wine company. It

was founded in 2001 by Rachid

Hamamouche, with the aim of

producing wines of premium

quality. Over the years, their

serious approach and their

expertise earned the SGCO a high

reputation with the vine-growers,

who brought their grapes in greater

and greater numbers, resulting

in new cellars being opened in

the different regions, and more

recently, the rehabilitation of the

cellars and agricultural buildings,

sealing of partnerships with the

local vine-growers, recruitment

and training of personnel, and the

creation and distribution of a range

of wine brands. Today, the company

manages more than 300 personnel

in Algeria

PAV 7.1 / STAND K25

© 2020 Société des Grands Crus de l’Ouest

APPLE ICE WINE

FROM LITHUANIA

Gintaro Sino wines from Lithuania are

becoming renowned for their ice wine. But

not any ice wine. They say a great deal of

pride, love and work have gone into the

making of their Apple Ice Wine, with a

bouquet of aromas so rich that it seems

you are tasting a “fairy tale of berries”.

Several years of efforts in attempting

to work on similar techniques to those

used in Canada led to a number of

disappointments, but now have finally

given results. Gintaro Sino now has a

wine which they believe is just good as

its luxurious cousins across the Atlantic.

The story is thus wrapped in legends of

how winemakers leave grapes unpicked

throughout the winter, await the cold

that turns their fruit into ice crystals.

Temperatures of around minus 15C°

are required for the harvest, in the

south region, resulting in very limited

production quantities of such wine is

so low

PAV 7.1 / STAND HK19

AGE-OLD GEORGIAN

VARIETIES TO OPEN THE

EYES… AND SURPRISE

THE PALATE

ONE BRAND –

MANY ORIGINS

Generally, until now, a wine

brand would tend to pertain

to a region – or in some

cases a country. Enter

Tussock Jumper. Tussock

Jumper is a premium wine

brand created from the shared passion of wine specialists from eleven

different countries around the world: South Africa, Germany, Argentina,

Australia, Chile, Spain, France, Italy, New Zealand, Portugal and the USA.

Their aim is to bring together the world’s very best wines under a single,

distinctive, quality mark: the woolly red sweater of Tussock Jumper, so one

can jump from wine to wine, jumper to jumper, all around the world. What

makes them quite unique is that all their wines are bottled at source – in the

same place where the grapes are grown. It’s a collection of individual stories

each with a special character and totally unique pedigrees

PAV 7.1 / STAND A5

While Georgia has long been

renowned as a wine growing region,

many people still are unaware of the

extraordinary richness of its 450 grape

varieties, 29 of which are used in wine

growing. High-quality Georgian wine

grape varieties include: Rkatsiteli,

Saperavi, Mtsvane, Khikhvi, Kisi,

Chinese, Tsolikouri, Tsitska, Krakhuna,

Leksandrouli, Ojaleshi, Chkhaveri, and

Aladasturi.

In Georgia, the wine grape has long

been considered as a sacred, divine

plant and wine itself has a sacral

function. On the basis of archaeological

excavations, Georgia is now

recognised as an historic homeland of

wine-making and vine-growing. During

archaeological excavations on the

territory of Kvemo Kartli, grape seeds

have been discovered dating back

to the Aeneolithic Age. It is reported

that during the early Neolithic period,

both eastern and western Georgia

were familiar with the culture of

wine, and it had quite a big role in the

economic life of the local population.

More information is available from the

Georgian Wine Corporation at Vinexpo

Paris

PAV 7.1 / STAND H40


© Emilio Del Prado

Be Spirits – getting

into the right mood

in the French Capital

Be Spirits by Vinexpo is THE definitive list of partner

bars across the city of lights. Take the time to drop by

one or two – and get into the right mood for the show!

Le 1802

At the Monte Cristo Hotel,

discover Le 1802, reference to

the birth of Alexandre Dumas,

and his famous cocktails

made from rum.

22 rue Pascal,

75005 Paris

Le 1905

The sophisticated menu

of this English speakeasy

apartment is a real-time

capsule which brings you

back to the beginning of last

century.

25 rue Beautreillis,

75004 Paris

WHERE

TO GO IN

PARIS

Café

Moderne

Red bricks, meatballs and

comics, Mido Yahi brought

back from New York the old

American spirit in this bistro.

His cocktail creations are

unveiled on vinyl discs for an

original gustatory and aural

experience.

19 rue Keller,

75011 Paris

Castor Club

One of the few cocktail bars

on the left bank. Intimate and

relaxing atmosphere, playlist

50’s-60’s and regarding

the cocktails, there are

12 creations that change

according to the inspiration

but always with the desire to

surprise.

14 rue Hautefeuille,

75006 Paris

Dirty Dick

Scotty Schuder brought back

an exotic atmosphere from

overseas with him. Cocktails

are served into tiki glasses in

order to promote the island

spirit drink itself: Rum.

Fitzgerald

The Fitzgerald is an open

map where each cocktail

tells a story, a journey or a

memory, and offers a unique

olfactory, visual and gustatory

experience.

ISTR

Friends Philippe Morin and

Pierre Smague welcome you

to their unique establishment

- the result of a successful

combo between a cocktail

bar, an oyster club and a

restaurant.

Jefrey’s

A cocktail bar out of the box

where Benjamin Nolf creates a

new mood for each season to

re-invent the cocktail menu.

14 Rue Saint-Sauveur,

75002 Paris

10 rue Frochot,

75009 Paris

54 bd de la Tour-Maubourg,

75007 Paris

41 rue Notre Dame de

Nazareth, 75003 Paris

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