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FEATURE<br />
IT IS PUZZLING AS TO WHY VON HOLST AND HALLDIN’S KNOWLEDGE<br />
AND THEORIES WERE NOT NOTICED OR DISCOVERED SOONER BY<br />
THE MOTORCYCLE INDUSTRY. “A LOT OF THE HELMET INDUSTRY HAS<br />
BEEN QUITE CONSERVATIVE AND THE TEST STANDARDS THEMSELVES<br />
HAVE DRIVEN THE DESIGN OF HELMETS,” HALLDIN REFERENCES<br />
the rig and using state-ofthe-art<br />
video equipment and<br />
software to register the subsequent<br />
results then hearing<br />
some of von Holst’s vast bank<br />
of knowledge on the most<br />
mysterious part of the human<br />
anatomy (“we are still in<br />
the stone age now compared<br />
to the next 100 years”), and<br />
lastly absorbing Strandwitz’s<br />
account of how hard it was<br />
to sell and manage the MIPS<br />
patent and philosophy into<br />
a business model gives full<br />
appreciation of all the effort,<br />
expertise and cost that has<br />
gone into the BPS.<br />
“We do get that comment<br />
sometimes,” says Strandwitz<br />
on how ‘basic’ the BPS seems.<br />
“For me it is an ingenious construction.<br />
There is so much<br />
money and thinking going into<br />
that solution: it is affordable,<br />
scalable, can be retrofitted<br />
into most helmets. We have<br />
looked at so many different<br />
materials over time, and so<br />
many different technologies<br />
and, so far, we haven’t found<br />
anything superior to slip-plane<br />
technology. Through our testing<br />
and technology we have<br />
found that you really need this<br />
10-15mm margin of movement<br />
to reduce forces into the<br />
brain and that’s where we see<br />
and feel that most competition<br />
falls short. People might<br />
say ‘I have a natural MIPS
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