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TRICKS OF THE Making cents… “Charge what you want” I have read numerous threads about pricing and since you guys have been such a great help, I wanted to kick around an idea. So, there are two other car washes in town. None of which have a better location than me. The biggest competitor in town is $1.00 for 4:00. I have matched that, but it seems way too long of time for $1.00 the other one in town is $1.25 for 4:00. I was thinking about going .50 to start and .45 seconds per quarter. Do you guys think I will still compete at being .50 to start even being a full 1 minute less per dollar? “Try 50 cents” “Attract customers first” …My biggest issue is that my car wash has been closed for 3 years so I am trying to get the word out that it has opened. I might drop to 50 cents just to get the word out that I’m open and to gain traffic and then raise it to at least match the other wash in town later on. FASTLANECARWASH If you’re the best in town, you can charge appropriately for it. 50¢ to start might be a good grand re-opening price, but you’ll be the one getting the worst customers that make the biggest messes if you plan to run it that way. I’m $1.50 for 3 minutes - my nearest competition was $1.00 for 2:40, he raised his price to match mine, the other day his worker said his customers are now saying they prefer my wash, but they go back to his because mine is too busy to get in. MEP001 I’d rather wash fewer cars and make more money doing it. This is almost 2020.... $1 for four minutes. May as well get a job with eves and weekends off and no worries.... likely make more $. Please don’t tell me you are also offering free vacs?! My s/s is $3 for 4 min. Vac $2 for 6 min. Auto $8, $10, $12, and $14. CHAZ It’s a hard call whether or not to raise your prices. On January 1st the minimum wage in Washington state is going up to $13.50 an hour. Most of the car washes have or are raising their prices. I’m planning on going to $2.75 for 4 minutes in the S/S bays, of that $2.75, 28 cents is Washington state sales tax that we have to pay. At $2.75 I’ll be one of the least expensive car washes, most are in the $3.00 - $3.50 range. RANDY Car washing is discretionary. Charge as much as you can get away with. No one is being robbed. They can go to the competition if they think you’re charging too much. I.B.WASHINCARS I’m down here in Texas and if you read on carwashforum.com, we are cheaper than most members on here. I think your real issue is that it sounds like you just reopened this wash and you want to get the word out and business back. I was in the same position with my first wash 4 years ago and I actually started at .25 to start and that gave you 1 min & 30 secs.... BUT I didn’t stay there long. I was basically living at the wash on the weekends meeting and greeting EVERYONE as I raised the prices and I didn’t really hear many complaints because we have great soaps, pressure, everything is always working or fixed immediately and so forth. In summary, I would lower your price and have a re-grand opening with balloons, feather flags, etc. etc. then work your way up as much as you can. RFREEMAN I have customers who say I’m overpriced at $3.50 for 5 mins but we are now 1 of 2 self serve left in our area, we get a lot of vehicles that cannot go through a tunnel or auto so I control that aspect of the market. But the monthly membership trend has been nipping at me as well but that’s a whole other thread. DIAMONDWASH In my opinion, if you want to get the word out do the same thing tunnels do and offer FREE washes for a week or two. Get people in the door to see how good you are and let them see what a great operation you have and what the regular price will be - same or slightly more than competition - but for better stuff. I did this once by simply pulling the coin boxes and vaults and making stickers that said insert quarter - retrieve below. Got people used to the system/price. Kept stuff going by timers. EARL WEISS I’m about $1/1 minute. $3 start. 2/1 ss/iba. Fully staffed, used car lot, detail shop on site. Free towel dry station. CC acceptance, air shammies in bays, mat brusher, vending galore, 4 vacs, air machine for tires. Be all you can be to the customer and charge whatever the market will bear. It’s not a moral issue, it’s business. WAXMAN High pressure problems… I have a self serve bay and the high pressure functions are not working, but all of the low pressure functions are working. …In the equipment room inside the control panels (probably not the correct term) there is a button I can push that turns on the motor that drives the high pressure pump and when I push that button the motor comes on and drives the pump. My two other bays work fine so the issue is localized to this bay. I am not an electrician, but it is weird to me that all three high pressure functions (rinse, wax, soap) would quit at the same time, unless there is a fuse someplace that I am unaware of. HITCHPALOTIVE Check power from the rotary switch. It should have two layers of outputs, one for each individual function’s solenoid, the other just for power to the motor. MEP001 Could also be the thermal overload - that would be one of those “little fuses someplace that you don’t know about.” Press the little blue reset button, see if that solves it. It would be attached to the motor starter, which is that “button I can push that turns on the motor that drives the high-pressure pump.” PAULLOVESJAMIE Once when I replaced a rotary switch, I forgot to remove the metal jumper from the old switch and put it on the new switch. The result of that was the same - no high pressure. SEQUOIA MEP001 was correct, the “motor” wire to the rotary switch had corroded and there wasn’t a connection anymore. Thank you for all of the help, probably save me several frustrating hours this evening. HITCHPALOTIVE Owning and knowing how to use a good voltmeter is a carwash owner’s best friend. I don’t know how anyone can get by without one. You could have quickly discovered you weren’t getting power to the motor starter coil...Then worked back to the terminal strip and then the bay rotary.... Glad you found the problem! 2BIZ 26 • WINTER 2020
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