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Cwguy.com’s<br />
‘Random Thoughts’<br />
Why would I use<br />
my cell phone<br />
as an<br />
alarm clock?<br />
By Eric Wilson<br />
Over time things change. Why have a dedicated<br />
old alarm clock when you have Alexa or your cell<br />
phone to wake you up every day? Sure, old-school<br />
people get into a routine with a dedicated alarm<br />
clock and a dedicated alarm clock seems better in<br />
a lot of ways. The clock is always there and really<br />
integrated into everyday life, but only if you were<br />
brought up that way. Society evolves over time, so<br />
why not use your phone as your alarm clock?<br />
How does this process of replacing basic items<br />
in everyday life affect you? I received the Yellowpages<br />
two days ago. For people that do not know<br />
what the Yellowpages are…. It is an alphabetical<br />
listing of business names along with their contact<br />
information. Businesses also advertise in the book<br />
and, at one time, if you wanted to stay in business<br />
it was a necessity. Now, I throw the book in<br />
the garbage can while never touching it. The Yellowpages<br />
have been replaced by a far better list,<br />
which is updated almost to the minute. But, like<br />
the Yellowpages, with the Internet you have to<br />
spend money to advertise, maintain the <strong>web</strong>site<br />
and manage social media correctly.<br />
The topic I would like to discuss in this issue is<br />
search engines— but mainly the map application<br />
and how customers use their phone or car navigation<br />
systems to find your company.<br />
There are many changes with new car technology.<br />
I remember when navigation systems in your<br />
car was an add-on, requiring you to buy a new<br />
disk whenever you wanted updated information/<br />
maps. Now, many cars have a built-in navigation<br />
system that connects and draws information directly<br />
from your phone. My wife’s car included an<br />
Android or iPhone integrated navigated system. It<br />
works much better than my built-in voice command<br />
on my car and both are constantly updated.<br />
It is better for everyone.<br />
So how is this important to you and your<br />
business? What is important with your customers?<br />
How do customers find you? Let’s start<br />
with going over the most common three types of<br />
phones:<br />
1) Flip phones (you know who you are)<br />
2) Androids<br />
3) iPhones<br />
According to a 9to5mac.com Q1 2019 report,<br />
Android has 60% of the North American market<br />
share with 40% going to Apple. Android dominates<br />
more globally, but that is not really our concern,<br />
but could probably be a trend?<br />
Eric Wilson is a self-serve car wash owner who also blogs online on the popular and very funny <strong>web</strong>site, cwguy.com.<br />
WINTER 2020 • 33
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