Ambulance UK Feb 2020

Volume 35 No. 1

February 2020

DEDICATED TO THE AMBULANCE SERVICE AND ITS SUPPLIERS

Celebrating 41 years of support

for the emergency services

In this issue

Tackling Pressures with a Sense

of Humour

A Major Re-Design of New A&E

‘WAS’ Vehicles

Newsline

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CONTENTS

Ambulance UK

4 EDITOR’S COMMENT

6 FEATURES

6 Tackling pressures with a sense of humour

8 A major re-design of new A&E ‘WAS’ vehicles at

the North East Ambulance Service unveiled

10 NEWSLINE

33 IN PERSON

38 COMPANY NEWS

This issue edited by:

Sam English

c/o Media Publishing Company

48 High Street

SWANLEY BR8 8BQ

ADVERTISING:

Terry Gardner, Brenda Pickering

CIRCULATION:

Media Publishing Company

Media House, 48 High Street

SWANLEY, Kent, BR8 8BQ

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E: info@mediapublishingcompany.com

www.ambulanceukonline.com

PUBLISHED BI-MONTHLY:

February, April, June, August,

October, December

COVER STORY

Founded in November 1979, DS Medical looks to celebrate its 41st year

of business supporting healthcare professionals. We have been the

proud providers of exceptional pre-hospital and primary care products

to our varied health care customers for over four decades. Our aim is to

continue to develop fantastic products and services.

You don’t have to look far to see the growth we have exhibited over the years. Our product

range has expanded from stethoscopes and general fi rst aid supplies for the pre-hospital

care market, to emergency medical equipment, haemostats, and consumables for all

stages of medical support. With the introduction of manufacturing 12 years ago DS

Medical is able to provide a range of Response Bags that many of the leading NHS

Ambulance Trusts and other institutions utilise on their vehicles and for their personnel,

making DS Medical one of the leading suppliers of medical care products in the UK.

Since 1979, attention to detail and customer care have been core values held by DS

Medical. Over the years we have developed close bonds with numerable institutions, NHS,

Fire, Police, Maritime, and Industry, enabling us to add to our expertise, understanding and

support of client requirements within the emergency services industry.

Increased long-standing supplier relationships with renowned global leave us confi dent

that our consumers can rely on us for products that ensure excellent patient care.

In our 41 years of business, our primary focus has never wavered from our customers’

needs. Aiming to deliver the best customer care, our four decades of medical expertise,

industry knowledge and our in-house clinician means we are able to do just that.

Media Publishing Company

Media House

48 High Street

SWANLEY, Kent, BR8 8BQ

PUBLISHERS STATEMENT:

The views and opinions expressed in

this issue are not necessarily those of

the Publisher, the Editors or Media

Publishing Company.

Next Issue April 2020

Subscription Information – February 2020

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EDITOR’S COMMENT

Welcome to this issue of AUK.

As you read this the 2020 Ambulance Leadership Forum will soon be taking place. I was once asked

about my leadership qualities at interview, I’m not going to give you my response but while it’s easy to

talk generally about leadership, its quite difficult to identify your own style. It therefore seems appropriate

to spend a little time thinking about leadership, especially in an NHS where times are tough and issues

complex.

AMBULANCE UK - FEBRUARY

“I’d

rather be

a sheep

in charge

of an

army

of lions

than a

lion in

charge

of an

army of

sheep.”

I don’t give orders in my day to day role, nor do I pretend to be all-knowing, my skill has always been in

recognising the strengths of the team and delegating tasks appropriately. I read some of the work from

David Marquet, a former submarine commander turned leadership guru, who beautifully describes how

good leaders move ‘authority towards information’ in much the same way, the video is well worth a watch.

This isn’t a new concept, TQM (Total Quality Management) was a concept of W.Edwards Deming in the

1940’s and focused on a simple premise, recognising that the man who packs the beans is the best

placed to know how to make economies in packing beans. It dictates that when people are valued for their

knowledge or insight, not only is the institution better placed to improve quality but also the leadership is

seen as successful, even though the actual effort may be as simple as being visible and talking to staff.

I suppose that although you could look at this in many ways, in its simplest form it demonstrates that the

key skills in leadership are obvious if not easily acquired, are to listen, ask, understand and empower the

team depending on the situation. It’s all about how we handle ourselves in relationships, whether they

be personal or professional. It isn’t possible to avoid a single conclusion, good leadership is about the

investment you make in those you lead.

So, the next time I’m asked about leadership there’s a simple answer, I’d rather be a sheep in charge of an

army of lions than a lion in charge of an army of sheep…

Sam English, Co-Editor Ambulance UK

For more news visit: www.ambulanceukonline.com

FEATURE

TACKLING PRESSURES WITH A

SENSE OF HUMOUR

Heading into winter 2019, newspaper headlines reported the NHS was

preparing to face the ‘worst winter it has ever endured’ with harsh weather

conditions, the potential of a severe flu outbreak, an NHS pensions issue

with doctors and the uncertainty of Brexit potentially ‘crippling’ the health

service.

Along with the rest of the NHS, North West Ambulance Service (NWAS)

and ambulance trusts across the country face increased patient numbers

year on year and specifically during the winter months which is why there

are intense plans created well before the cold snap to ensure patients in

need get the help they are entitled to.

At NWAS, winter planning days involving staff across all directorates, not

just operations, and start during the summer – the idea being that all staff

have a part to play and are fully bought into tackling the challenging times

together.

As winter approached, many initiatives to support demand management

were underway. Alternative care pathway providers were encouraged to

make new schemes available and to respond to referral requests quickly

to minimise ambulance crews’ time on scene, clinical support in contact

centres was available 24/7, voluntary ambulance services were brought

in to respond to non-urgent cases, patient transport crews supported

discharges and shared public health leaflets with their patients.

Through a quality improvement programme called ‘Every Minute Matters’,

collaborative work was also ongoing to minimise hospital handovers.

One key aspect of the trust’s winter plan each year is how it will

communicate with patients, stakeholders and the public. The trust’s

Communications Team is responsible for creating new opportunities to

capture the attention of the public, providing information about when it is

appropriate to call 999 and the other ways they can get help from the NHS.

A few years after the launch of the trust’s award winning ‘make the right

call’ campaign, it was time for a new approach. Could something be done

to help reduce the 37% of 999 calls to NWAS that were for urgent rather

than emergency situations such as slips and falls, tummy and backache?

Created in a studio, the film featured an emergency medical dispatcher

as the star and narrator of the film, one simple prop for each story and

actors to play the parts of patients – it even involved a rabbit!

The film ended with a twist when chilling audio from a real-life cardiac

arrest call was played.

Beyond the video, a new web page was created explaining when a

situation is an emergency and what to do when it is not. In addition, radio

adverts were commissioned with major stations across the five counties

of the North West to correlate with the timing of the video campaign

– just before Christmas when calls tend to reach an all-time high. The

radio adverts played out an example of an emotive call to pull at the

heartstrings of listeners, interrupted by petty, non-emergency scenarios.

Information was issued to the media featuring an embeddable video for

them to use and a link to NHS 111 Online. Interviews were set up with

spokespeople and local TV news channels, which broadcast to 1.8 million

people.

Reaching out to the public through the media enabled the trust to explain

that whilst the video contained extreme examples to capture public

attention, over a third of 999 calls come from people who do need help, but

not for emergencies and it was those people that would benefit from using

NHS 111 instead of 999. 93% of media coverage included the campaign’s

key messages and 11% of coverage included a link to NHS 111 online.

The video was posted on Facebook, YouTube and Twitter, driving

606k video views, reaching 1.1 million people and resulting in 18,435

engagements.

Sentiment online about the video was hugely positive, with comments

including: “The man at the end of the video was my dad. We called

after mum suffered from a massive heart attack and cardiac arrest. Our

emergency services and NHS are amazing. Mum survived.”

The campaign delivered far beyond expectations, achieving standout

broadcast TV coverage and incredible digital engagement at a very

busy time.

AMBULANCE UK - FEBRUARY

999 – I can’t reach the toilet roll

Inspired by Channel 4’s tongue in cheek advert, which features celebrities

narrating their own complaints, the trust commissioned a film that would

use humour to bring to life some of the most ridiculous 999 calls it had

received.

Examples of genuine ‘emergency’ calls featured in the video included a

stubbed toe, hiccups, a broken kettle, complaints about the TV show ‘999

what’s your emergency?’ and someone who called because they could

not reach the toilet roll.

More importantly, the impact on the public was phenomenal and played

its part in contributing towards a decrease in incidents on key dates

during the festive period (compared to the year before); including a 10

percent decrease in incidents on New Year’s Eve and 6.3 decrease in

incidents on New Year’s Day.

Thank you for saving my life

The next part of the trust’s communications work to support demand

management was the launch of a ‘thank you’ campaign to show NWAS

staff just how much they mean to every day members of the public.

For further recruitment vacancies visit: www.ambulanceukonline.com

FEATURE

The idea behind this phase of the public campaign was to highlight cases

where the intervention of the ambulance service had made the difference

between life and death, to remind people that 999 is for life threatening

emergencies only.

Five fi lmed case studies were used to launch the campaign.

One of the grateful patients was Joe Holding from Liverpool, who was

attacked in his home and was left fi ghting for his life after a gang of men

broke into his home, beat him up, slashed him with a machete, threw

petrol on him and set him on fi re.

The men had doused the entrance of the house with petrol and set it on

fi re which blocked the escape for Joe who ended up having to jump out

of a fi rst fl oor window of the burning building.

Joe said: “I remember screaming in pain and panic. My whole body was

on fi re and I had no choice but to escape by jumping out of an upstairs

window.”

Left in a critical condition after the attack, Joe was covered in blood and

slash wounds with burns over half of his body. His neighbour called 999

and the emergency services attended within minutes of receiving the call.

Joe was taken to hospital where he remained in an induced coma.

He almost lost his life due to the extent of his injuries but thankfully he

recovered and was able to reunite with Dave and Daryl, paramedics from

NWAS’ hazardous area response team.

“It was so important for me to meet with David and Daryl as they, along

with the other ambulance crew who treated me, really did save my life,”

said Joe. “It really has been the pinnacle in my recovery as whilst I have

healed physically, mentally it has been tough. I can’t thank North West

Ambulance Service enough for what they did for me.”

Case studies such a Joe’s, alongside the hashtag #ThankYouNWAS,

drove the public to share their own stories on social media. NWAS staff

joined the conversation too, with one person commenting on Facebook:

“It’s amazing for us as crew to get positive feedback… We don’t do the

job for the recognition but is always nice when we do receive it.”

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Happily ever after

To appeal to adults and children alike, the trust’s fi nal phases of winter

work saw age-old fairy tales such as Snow White and the Seven Dwarfs,

Sleeping Beauty and Hansel and Gretel given a modern twist in a new

book.

In the book, Snow White takes a bite of her apple and falls unconscious

due to an allergic reaction and Sleeping Beauty helps a prince having a

seizure by dialling 111.

Filled with beautiful pictures and engaging stories, the book’s themes

will stay with children throughout their lives and help them make the right

decisions in future.

For more information about NWAS winter communications, go to

www.nwas.nhs.uk.

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Quality, innovation and choice

AMBULANCE UK - FEBRUARY

ADVERTORIAL FEATURE

A MAJOR RE-DESIGN OF NEW A&E

‘WAS’ VEHICLES AT THE NORTH EAST

AMBULANCE SERVICE UNVEILED

The new 44 ambulances procured last year were re-designed to make

them more accessible to disabled people, including people with sight

and hearing impairments and people living with dementia. NEAS is the

first ambulance service in the country to completely re-design some of

their vehicles to meet the needs of all of these patients.

Some patients currently have difficulty seeing handrails and steps,

while others have problems seeing or understanding signs in vehicles.

Changes to the colour scheme and signage have been made at no cost

to the Trust.

Among the changes are a new look interior, an improved colour

scheme, flooring, seat colours, better signs and handrails. The colour

contrast between the walls, floor and cabinets has also been changed

to improve access for patients.

NEAS chief executive Helen Ray said: “Being in an ambulance can be a very

traumatic experience - even more so for patients who have specific needs.

AMBULANCE UK - FEBRUARY

The work follows an extensive consultation exercise with stakeholder

and patient representative groups. The vehicles have been approved by

the Alzheimer’s Society as dementia friendly vehicles and the outside of

the vehicles will display a sign indicating the new vehicles are dementia

friendly spaces.

“What might appear to be small adaptations, such as changing signs

and the colour of handrails, can make a big difference to disabled

patients. These changes will mean that they can access our vehicles

more easily and help people to live more independently. This will help to

reduce the stress and anxiety they can feel.

“I’d like to thank all the people and groups who have helped us redesign

these vehicles. Their contribution has been invaluable.”

For further recruitment vacancies visit: www.ambulanceukonline.com

ADVERTORIAL FEATURE

Tom Howlett of vehicle manufacturer ‘WAS’ which carried out the

ambulance conversion, said: “It’s been a very rewarding project to work

on knowing that it will have a positive impact on patient experience.

It’s easy to forget the difficulties that some patients can face when they

are in an ambulance vehicle. We hope the adaptations can make a real

difference for them.”

Andrew Ball of the Alzheimer’s Society said: “More and more people

are living with dementia – in their own homes but out of the community.

We need to make the journey in an ambulance as comfortable as

possible for them and for ambulance staff to understand the needs

of people living with dementia. NEAS has been brilliant at listening to

the experts and the views of people with impairments. It’s been really

welcome that the changes have been for everybody, including those

with disabilities.”

Julie Walker, of Willowdene Care Home, said: “I am really impressed

with the changes. What they have done is more than we asked for.

They have really taken on board the suggestions of how to help people

who have dementia. All of the changes will make the lives of people

who have to use an ambulance hugely better.”

And Darren Taylor, managing director of Empowerment Consultancy

and Training in Birtley added: “It was important that service users were

involved throughout the process, not just at the end. I think the changes

will make a big difference and people will appreciate them because

they’ve been consulted.”

WAS UK Ltd

Email : wasukinfo@was-vehicles.co.uk

Phone : 0845 45 927 85

Website : www.was-vehicles.com

Twitter : @WASAmbulances

Facebook : www.facebook.com/was.vehicles

AMBULANCE UK - FEBRUARY

Do you have anything you would like to add or include in Features? Please contact us and let us know.

NEWSLINE

YAS

Yorkshire Ambulance

Service receives its

10 millionth call into

NHS 111

Yorkshire Ambulance Service

NHS Trust has clocked up its

10 millionth call to the NHS

111 service it provides across

Yorkshire and the Humber.

The Friday before Christmas

AMBULANCE UK - FEBRUARY

marked the day that the milestone

call was received since the NHS

111 service was launched in

March 2013.

Based at two call centres in

Wakefield and Wath upon Dearne,

the NHS 111 service is operated

by experienced health advisors

and clinicians who handle calls

24 hours a day, seven days a

week. They provide advice to

patients who call when they have

an urgent healthcare need which

is not an emergency and are able

to signpost them to the most

appropriate care.

Karen Owens, Director of Urgent

Care and Integration at Yorkshire

Ambulance Service NHS Trust,

said: “Our service remains one

of the largest in the country and

we are proud of the care our staff

are able to provide to thousands

of patients every day. NHS 111 is

a compassionate service that is

accessible to all and the fact that

we have now received 10 million

calls shows that the public relies

on the NHS 111 service when they

need trusted advice for a medical

problem and are unsure what to

do.”

On a typical weekday, the service

currently responds to an average

of 3,300 calls, around 6,300 on a

Saturday and just over 5,700 on

a Sunday.

Remember that the NHS 111

service can offer you advice if:

• your case isn’t life-threatening

and is less urgent than a 999

call

• you don’t have a GP to call or a

GP isn’t available

• you aren’t sure which service

you need

• you need health information

and the confidence to know

what to do next.

For less urgent health needs,

contact your GP or visit your

local pharmacy in the usual

way. You can also find support

and information on symptoms,

conditions, medicines and

treatments on the NHS website at

www.nhs.uk

For immediate and life-threatening

emergencies, always dial 999.

WAA

Increased demand

for Wiltshire Air

Ambulance in 2019

Wiltshire Air Ambulance

undertook 1,233 missions in

2019 - an increase of 12% on

the previous year.

It was also the most number of

missions carried out in a year

since the charity became a

stand-alone air ambulance in

2015.

Of the 1,233 missions last year,

920 were in the Rapid Response

Vehicles (cars) while 313 were by

helicopter.

During 2019 the charity hired

a back up helicopter, an MD

902, before securing its own

Air Operator Certificate (AOC)

enabling its Bell 429 helicopter

to resume flying in November on

HEMS (Helicopter Emergency

Medical Service) missions.

David Philpott, chief executive

of Wiltshire Air Ambulance, said:

“Despite the well documented

issues with our Bell 429

helicopter during 2019, our

aircrew were busier than they

have ever been.

“When our helicopter is unable

to fly our critical care paramedics

and doctors use Rapid Response

Vehicles. The vehicles have the

same medical equipment that is

onboard the helicopter so we are

still able to provide gold standard

medical care to patients.

”We rely on donations to provide

our essential service so we’d like

to thank our supporters for their

generosity and our volunteers

for their dedication in attending

fundraising events and raising

awareness of our charity.”

The largest number of call

outs in 2019 were to cardiac

emergencies - 384 - almost one

in three missions, while 239 were

to road traffic collisions - almost

one in five missions.

The team were also called to

112 falls, 104 medical collapses,

78 assaults and 66 sporting

injuries, of which 27 were horse

riding accidents. More than one

in ten incidents - 132 - involved

children.

More than one in three missions -

479 - took place at night.

The largest number of incidents

that Wiltshire Air Ambulance

responded to were in the

Swindon area - 224.

Other areas in Wiltshire where

the team were called to were;

Amesbury - 29; Bradford-on-Avon

- 20; Calne - 39; Chippenham -

90; Corsham - 29; Cricklade - 6;

Devizes - 73; Marlborough - 28;

Malmesbury - 23; Melksham - 61;

Mere - 4; Pewsey - 16; Royal

Wootton Bassett - 17; Salisbury

- 57; Tidworth - 19; Tisbury - 3;

Trowbridge - 82; Warminster - 57

and Westbury - 27.

Wiltshire Air Ambulance were

also called to incidents in

neighbouring counties including

Bristol, Dorset, Gloucestershire,

Hampshire, Oxfordshire and

Somerset.

This year Wiltshire Air Ambulance

celebrates a significant milestone

- its 30th year of operation.

For more information about

the charity visit www.

wiltshireairambulance.co.uk.

For more news visit: www.ambulanceukonline.com

NEWSLINE

NWAS

Ambulance

communicators win

gold at CIPR awards

Celebrated for its ‘outstanding

public relations team’, North

West Ambulance Service

(NWAS) took home double

gold at the regional PRide CIPR

Awards, held in Manchester.

Scooping the top prize in two

categories, ‘outstanding inhouse

public relations team’

and ‘public sector campaign’,

NWAS’ Communications Team

saw off tough competition from

high profile companies including,

Electricity North West, M&S Bank,

Manchester Airport, and silver

award winners Essity.

Recognised for its “impressive

communications service”, the

judges’ comments reflected on the

team’s hard work and the many

different aspects of communications

they successfully manage and

undertake on a day-to-day basis,

including press office and an

out of hours service, internal and

external communications, public

affairs, stakeholder and community

engagement, FOI, videography,

social, digital and campaigns.

Judges commented, “NWAS has

achieved results out of proportion

to the resources available to it.

From providing frontline access

for major broadcasters to crisis

communications, the team

has successfully managed the

full spectrum of public sector

public relations with skill and

professionalism.”

Volunteer car driver recruitment

campaign, Star in a Car, was also

awarded the gold prize in the

public sector campaign category.

Using animations, case studies

and social media to drum up

interest in the volunteer roles, the

judges commented how they

were “impressed by how NWAS

reached out beyond its traditional

supporters, using innovative social

media channels to really engage a

younger audience with the work this

essential public service delivers.

“With limited resources, this

campaign achieved great results

with 50 new volunteers joining

the service. Overall, this was

an excellent campaign, fully

deserving of success.”

The CIPR PRide Awards is the

UK’s most prestigious nationwide

awards scheme, recognising

excellence in public relations and

communications. This year, the

PRide Awards attracted around

1,000 entries from public relations

teams, consultancies and

individuals across the UK.

Julie Treharne, Head of

Communications and Engagement

at NWAS said: “It’s fantastic to be

recognised by industry experts at

the CIPR awards and to beat off

competition from private sector

teams with bigger budgets. We’re

honoured to fly the flag for NHS

communicators!

“The team supports all the services

the trust provides from our 999

emergency response, to patient

transport, NHS 111 and corporate

projects. It’s our aim is to bring

to life our organisation’s vision

and values through compelling

narrative that connects with our

wide variety of stakeholders.

“We try to put patients at the

heart of everything we do to

enhance their experience with

the organisation and make

meaningful connections with

our front line services; doing so

using our creativity and innovative

approaches whilst using money

responsibly. To be labelled

‘outstanding’ for this is a something

we’re incredibly proud of.”

Keep up to date with NWAS by

following them on Twitter,

@NWAmbulance, Facebook,

nwasofficial and Instagram,

@nwasofficial.

SECAMB

Rochester couple

and baby reunited

with ambulance team

A couple from Rochester

have been reunited with the

ambulance team which came

to their aid when mum-to-be

Carly Walker started fitting and

collapsed at 35 weeks pregnant.

Carly, 37, attended Medway

ambulance station recently with

baby Naomi, now five months old,

and husband Nick to personally

thank all those involved in

responding to them on 27 July,

one of the hottest days of the year.

First to arrive at the family home,

after call taker Joanne Hards had

taken Nick’s 999 call was Critical

Care Paramedic, Luke Hamilton.

Luke was quick to realise the

seriousness of the situation.

He said: “My immediate concern

was that Carly was suffering from

eclamptic seizures. As soon as

I’d taken her blood pressure this

was confirmed and I knew I had to

administer a magnesium sulphate

infusion and that ultimately she

had to deliver her baby as soon

as possible.”

Luke liaised with a consultant to

agree a course of action involving

administering the drug to attempt

to lower Carly’s blood pressure.

As the plan was agreed, Carly

suffered a further seizure. By this

time crew mates George Osborne

and Adrian DeBari had arrived

with an ambulance. Medication

was administered to stop the

seizure and the team then worked

together to get Carly safely to

the ambulance from the top of

the couple’s town house, which

involved removing a bedroom

door.

Carly was then rushed to Medway

Maritime Hospital, which Luke had

contacted in advance to enable

them to ready a team for her

arrival. Carly delivered Naomi by

caesarean section and spent a

week receiving further treatment in

hospital before being discharged

with a healthy Naomi.

Luke said: “It’s been lovely to

meet with Carly and Nick in much

better circumstances with her and

Naomi doing so well. In my 14

years as a paramedic this is the

only time I have attended a patient

who is not pre-eclamptic but

suffering from actual eclamptic

seizures.

“We knew we had to act quickly

to provide some immediate

treatment at the scene but that

ultimately Carly needed to deliver

to bring her blood pressure

down from such a dangerous

level. Nick was amazing. He was

the textbook husband and did

everything we needed him to do

including letting us know the detail

of Carly’s medical history and

reassuring Carly. On behalf of the

whole team I’d like to wish them

all a very happy and peaceful

Christmas.”

Pharmacy technician, Carly

said: “We’re both so thankful for

everything Luke and the team. It

all happened so suddenly without

any warning. I had been booked

in for a C-section for unrelated

reasons but of course that all had

to be brought forward. I’d also like

to thank everyone at the hospital

including the multi-disciplinary

team responsible for my care led

by Miriam.

“I’m receiving some ongoing

treatment to help with my blood

pressure levels which are still a

little raised but we’re all doing

really well and Naomi is perfect.

Thank you to everyone for

ensuring we received the help we

needed so quickly.”

AMBULANCE UK - FEBRUARY

For the latest Ambulance Service News visit: www.ambulancenewsdesk.com

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Patient Box

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communicate wirelessly and adapt to the requirements of the

paramedic on scene, or inside the ambulance.

Exclusively available to the UK market from the Ortus Group.

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SO YOU CAN GIVE YOUR ALL

NEWSLINE

AMBULANCE UK - FEBRUARY

British Red Cross

calls for change

in law to improve

response when UK

emergencies or

disasters strike

The British Red Cross is calling

for the law to be updated to give

individuals and communities

more say in how they are

treated and the support they get

in an emergency.

Currently emergency services,

government bodies and councils,

who together are responsible for

planning for emergencies, aren’t

legally bound to involve voluntary

and community groups.

As a result, local knowledge

about needs, vulnerabilities and

sensitivities may not always be

known or taken into consideration.

In its latest report, People Power

in Emergencies, the charity

looks at how far local resilience

forums, which lead local council

emergency planning, factor in the

knowledge, skills and capacities

of the voluntary and community

sector.

It reveals that collaboration is

variable, meaning responses

to emergencies tend to focus

chiefly on “command and control”

mechanisms, which of course are

important.

At the same time, this can mean

missed opportunities to mobilise

people power encouraging

communities to build their

resilience and support their

recovery from within.

The report highlights the very

different needs of individuals and

how those needs can best be

met.

One of the report’s key

recommendations is for an

urgent review of the 2004 Civil

Contingencies Act.

The British Red Cross is calling

on whoever wins the election

to update the act to enshrine in

law the role of the voluntary and

community sector in emergencies.

Other recommendations in the

report include:

• A “people at the heart of

planning” checklist for local

resilience forums, produced

by the British Red Cross,

and championed by the

recently formed voluntary and

community sector Emergencies

Partnership

• A further amendment to

the Civil Contingencies Act,

Regulations and Guidance to

require local resilience forums,

in partnership with the voluntary

and community sector, to plan

what the report calls a more

‘person-centred’ approach to

preparing for and dealing with

disasters and emergencies.

Previous research by the British

Red Cross has shown how

involving grassroots organisations

in responding to emergencies

ensures people and communities

feel listened to and more

empowered and in the face of

disaster.

As every individual will react

differently, it is unrealistic to ask

councils and emergency services

to adopt a ‘one size fits all’

approach.

The British Red Cross is calling

on local authorities and the

voluntary and community sector

to work with it on the report’s

recommendations, and to see the

law amended urgently.

British Red Cross CEO Mike

Adamson said: ‘Our own

response to the recent floods

across Yorkshire and the Midlands

has shown the value we bring,

whether supporting fire and

rescue to distribute sandbags, or

welcoming people who’ve been

flooded out of their home into rest

centres.

“This is about showing how we

complement the work of our

partners.

“It’s also about giving a voice to

those affected by emergencies

and highlighting local challenges,

sensitivities and opportunities to

help people survive and recover

better.

“It’s people and communities

who know best what their needs

are and how they want them

addressed.

“They are the experts in who may

be seriously ill, have a disability or

mobility issue, or face difficulties

because of language barriers,

poverty, immigration status or

anything else.

“By listening harder and tapping

into that resource, people will

have the best possible chance of

survival and recovery.

“By updating the law so that

statutory agencies work more with

communities and the voluntary

sector, people’s immediate needs

will be met more easily, in the

most appropriate way.”

Dr Andy Johnston, Chief

Operating Officer of the Local

Government Information Unit

(LGIU), and Convenor of the

Local Government Flood Forum,

has welcomed the report: “It

is very timely, given the recent

emergency response to flooding

in the North of England and the

Midlands.

“Emergencies in the UK are

evolving, with climate change

and threats of terrorism, and

are very complex, affecting both

communities and councils.

“I am therefore pleased to see the

recommendation for reviewing

the legislation to better guide the

local agencies in their planning for

emergencies.

“In my roles as part of the LGIU

and Convenor of the Local

Government Flood Forum, I very

much look forward to working

more closely with both councils

and the voluntary and community

sector to take forward these

insights and recommendations to

ensure community insight is key

to local government emergency

planning.”

EEAST

Volunteer wins

lifesaver award

A community first responder

was presented with an award

by TV host Dr Hilary Jones after

saving a woman’s life.

Andrew Hartshorne, community

first responder for East of England

Ambulance Service NHS Trust

(EEAST), won the SADS (Sudden

Arrhythmic Death Syndrome) UK

award after performing successful

resuscitation while off duty.

Mr Hartshorne, who volunteers

in the Aylsham area, had been

out shopping in Market Place

with his wife when he noticed

three people gathered around

a woman, who was lying on the

floor unresponsive.

The three people all offered to

help and, under his guidance,

rotated between performing chest

compressions and mouth to

mouth.

As soon as a public access

defibrillator arrived, Mr Hartshorne

shocked the patient four times

before she began breathing on

her own again.

Janet Green, 69, was taken to

Norfolk and Norwich Hospital

For further recruitment vacancies visit: www.ambulanceukonline.com

NEWSLINE

where she was fi tted with a

pacemaker and has since made a

full recovery.

Mr Hartshorne said: “I was

very pleased to be recognised,

The presentation was held

November 16 at the British

Academy of Contemporary Artists

in London, at the annual dinner

and awards ceremony of SADS

UK.

The Trust would also like to thank the

public for its support and messages

of appreciation across the whole

festive and New Year period.

While the peak period of the night,

their hard work over the last few

weeks. We’ve seen some very busy

days, especially in the week leading

up to Christmas and, as ever,

everyone has risen to the challenge

to ensure the demand met.

volunteers are not as high profi le

as some frontline staff.

“I have been with EEAST since

2013 and I’m proud to be a

Interested in volunteering with

EEAST? Visit eastamb.nhs.uk/

join-the-team/volunteering-andvolunteers.htm

(midnight-1am) saw the Trust

handle slightly fewer calls than

previous years with 155 calls,

overall in the seven hours from

8pm on New Year’s Eve to 3am

“Working for the ambulance

service is never easy but

spending time away from family

and loved ones when others are

volunteer. Often, we reach

on New Year’s Day it dealt with 61

celebrating can make it even

patients in a life-threatening

emergency before an ambulance

crew arrives so the work we do is

really important.

“Our fi rst responder group has

wonderful support from the

SECAMB

Ambulance service

thanks staff, volunteers

and public after busy

New Year’s Eve

more calls than last year.

Demand is expected to remain

high today, (January 1), and

throughout the fi rst weekend of

the year. People are urged to

continue to make use of the NHS

tougher. Throughout SECAmb

there are examples of staff and

volunteers who have gone the

extra mile to make working at this

time of year easier for everyone.

“I’d also like to thank members

public and we have been very

busy teaching CPR to schools,

mother and toddler groups and

other organisations. Interest in

saving lives in the area has really

increased since this event took

place.”

South East Coast Ambulance

Service NHS Foundation Trust

(SECAmb) would like to thank

its staff and volunteers for their

commitment and hard work

over what was, as ever, a busy

New Year’s Eve.

111 service and only call 999 in

the event of a life-threatening or

serious emergency.

SECAmb Chief Executive Philip Astle

said: “I’d like to thank every single

member of staff and volunteer for

of the public for their continued

support. In the middle of winter,

we know that we are going

to have some very busy days

ahead and the support and

understanding of the public is very

much appreciated.”

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AMBULANCE UK - FEBRUARY

For the latest Ambulance Service News visit: www.ambulancenewsdesk.com

NEWSLINE

Health Scholars,

the Virtual Reality

Healthcare Training

Platform, Launches

First VR ACLS

Training Simulation

for First Responders

Application allows for more

affordable training and effective

assessment of emergency

medical personnel, potentially

saving lives.

(Westminster, CO, 1/14/2020)

– Health Scholars, known for

their VR simulations and cloudbased

simulation management

platform utilized for management,

delivery, and analysis of clinical

training, have announced the

availability of the fi rst Virtual

Reality (VR) Advanced Cardiac

Life Support (ACLS) training

designed specifi cally for fi rst

responders. Made possible

with the company’s Public

Safety Innovation Accelerator

Program – User Interface grant

from the National Institute of

Standards and Technology

(NIST) Partnership and the

State of Colorado’s Advanced

Industries Accelerator Program,

the company is excited about the

possible impact to the industry

and the community.

Designed in accordance with

American Heart Association

guidelines and input from local

EMS partners, providers play the

role of the team lead running a

mega code and are provided

thirteen total scenarios that refl ect

cardiac and non-cardiac arrest

scenarios. Using voice direction,

providers identify rhythms and

direct virtual team members to

shock, give meds, and/or perform

CPR as necessary. The simulation

provides extensive practice

on communication, situational

awareness, decision-making and

competencies such as accurate

hospital notifi cation.

“With average adult survival rates

of 26% for in-hospital cardiac

arrest and up to 11%[1] for out-ofhospital

cardiac arrest, continuous

improvement to cardiac arrest

response and training is an

obligation to patients,” says

Brian Gillett, MD, President of

Health Scholars. “ACLS is just

the fi rst application within a larger

resuscitation suite because we

believe that designing scalable,

self-directed, and affordable

simulation for fi rst responders

was an untapped, yet imperative

market to develop. They are on

the front lines of patient safety

and deserve effective, experiencebased

training and skills

assessment.”

By virtualizing training, small or

rural EMS organizations are now

able to integrate more immersive

training practices and VR provides

agencies of all sizes an additional

training modality that easily scales

to any number of providers, is at

least 50% less than the cost of

traditional physical simulation,

and provides performance

reporting that is actionable.

“Our goal in working with Health

Scholars is to introduce new

technology within the EMS

market, but more importantly

provide an effective solution to

make training more accessible

and frequent, help EMS staff stay

sharp and provide EMT’s an easy

way to grow skills” says Ed Smith,

Captain, Clear Creek EMS.

The work involved with

development and management

of this new training is being

performed under the following

fi nancial assistance award

70NANB18H149 from U.S.

Department of Commerce,

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NEWSLINE

National Institute of Standards

and Technology. For more

information on the grant and

development details visit https://

hubs.ly/H0cRQmC0

“This grant has provided Health

Scholars the ability to advance

the use of virtualization in public

safety. VR has the power to

fundamentally improve the way

training products are designed

and how training is executed in

public safety. The possibilities are

endless and with NIST’s program

and our EMS partners we have

been able to bring the fi rst of

many VR training simulations to

market” – Cole Sandau, CEO,

Health Scholars

WMAS

WMAS proud to be

disability confi dent

leader

West Midlands Ambulance

Service is proud to receive

recognition as a ‘Disability

Confident Leader’ by the

Department for Work and

Pensions (DWP).

The Trust was given the coveted

‘Disability Confi dent Leader’

status by the DWP Disability

Confi dent Scheme this week

for the work undertaken by the

service to recruit people with

disabilities and support our staff

people into work, within the next

10 years.

The initiatives undertaken by

the Trust to support people with

disabilities include the following:

• Actively attracting and recruiting

disabled people to help fi ll

opportunities (including jobs,

apprenticeships, internships,

work experience, etc.)

• Providing a fully inclusive and

accessible recruitment process.

• Being fl exible when assessing

people so disabled job

applicants have the best

opportunity to demonstrate that

they can do the job.

• Ensuring there are no barriers

to the development and

progression of disabled staff.

Anthony Marsh, the Trust’s

Chief Executive Offi cer, said: “I

am immensely proud that West

Midlands Ambulance Service

is one of only two ambulance

services in the country to be

awarded this status. We pride

ourselves on being an inclusive

place to work as well as providing

excellent care to our patients

regardless of health inequalities.

“The quality of our service relies

heavily on our staff, and we can

only deliver an excellent service

by continuing to show respect for

and giving support to each and

every member of staff.

Health Scholars will continue to

develop VR Training for healthcare

and public safety providers

throughout 2020 with input from

their partners and customers.

Images, demos, and interview

available upon request.

with disabilities.

The Disability Confi dent

scheme has been running since

November 2016 and supports

the Government’s commitment

to help one million more disabled

• Ensuring employees have

appropriate disability equality

awareness training.

• Supporting employees to

manage their disabilities or

health conditions.

“I would like to place on record

my sincere thanks to everyone

at West Midlands Ambulance

Service, in particular my staff

within Recruitment and Human

Resources for their dedication and

commitment to equality.”

About Health Scholars

Our mission is to advance

healthcare education through

virtualization, making experiencebased

training scalable,

accessible and affordable to

both Healthcare and Public

Safety providers. Health Scholars

is a cloud-based, VR-ready

clinical training platform with

VR Simulations, Simulation

Management, and Clinical

Readiness Reporting solutions

for the management, delivery and

analysis of clinical training. Our

VR simulations extend physical

simulation beyond the simulation

center, enabling repeatable

practice of proper workfl ows

as well as critical soft skills like

communications, situational

awareness and critical thinking.

For more information, see www.

HealthScholars.com. You may

also contact Chris Ingwalson

at (303) 915.0087, or by

email at Chris.Ingwalson@

HealthScholars.com

AMBULANCE UK - FEBRUARY

Do you have anything you would like to add or include in Newsline? Please contact us and let us know.

NEWSLINE

Major Trauma Centre

first in UK to benefit

from weather station

University Hospitals of North

Midlands Major Trauma Centre

is the first in the UK to benefit

from a weather station which

provides certainty and real

time information for emergency

helicopter pilots about weather

conditions, ensuring that its

patients are seen quicker and

with more efficiency.

The weather station, called

“Skyview”, which has been

donated by the HELP Appeal,

which is the only charity in the

country dedicated to funding

hospital helipads, measures

visibility and conditions around

the Royal Stoke University

Hospital site and helps

ambulance crews understand the

next steps for our critically injured

patients, making sure they are

air lifted to the most appropriate

trauma centre avoiding bad

weather conditions that can make

flying difficult.

Martyn Ashworth, Major Trauma

& Neurosurgery Service Manager

at UHNM, said: “I would like

to thank the HELP Appeal for

this generous donation, our

Major Trauma team is extremely

excited about having the first

ever weather station at a NHS

trust in the UK and we want to

share that excitement with the

local community and surrounding

areas.

“Our aim is to provide the pilots

and flying medical crews with the

latest local weather information

and provide them with the

most up to date and accurate

facilities we can, bringing the

most advanced, innovative and

comprehensive resources directly

into the forefront of Trauma care.”

Robert Bertram, Chief Executive

of the charity’s HELP Appeal,

said: “We are delighted that we

have funded the first ever weather

station for a UK Major Trauma

Centre, which means patients

can receive more efficient care.

As the weather station informs

air ambulance crews of the

conditions at Royal Stoke, it can

accurately inform them if it’s safe

to land on Royal Stoke’s helipad

or if they need to be transferred to

a surrounding hospital. This will

save precious time, a must when

a patient urgently needs specialist

care to help save their life.”

NWAS

Ambulance service

sees rise in

emergencies over

festive period

From street fighting in

Merseyside, firework injuries in

Bolton to assaults in Lancashire,

New Year’s Eve is historically one

the busiest times of year for North

West Ambulance Service (NWAS)

and this year was no exception.

The trust received over 5,300* 999

calls on New Year’s Day alone.

Christmas Day saw an increase of

seven per cent when compared

to last year and the day started in

an extra special way with a baby

being born in an ambulance just

after midnight.

Messages of well wishes and

support came flooding in on

social media for the thousands of

NWAS staff who worked over the

festive period, sacrificing time with

their families to help others.

Director of Operations, Ged

Blezard said: “As always, we were

well prepared for the spike in calls

over the Christmas period with

months of planning and additional

resources on key dates.

“I would like to thank everyone for

their support during this busy time.

We must prioritise life-threatening

emergencies which can mean that

patients in a less serious condition

do experience a wait. We have

been able to reduce wait times

as much as possible by utilising

our clinical hub providing medical

advice over the phone and

treating patients in the community

wherever possible, reducing

unnecessary A&E admissions.

“Alongside our dedicated staff,

we are also very grateful for the

support from our Community First

Responders over Christmas and

New Year. We have had the highest

number of sign-ons from them than

ever before and their presence is

invaluable. The fact that they are

volunteers and give their time freely

makes their contribution even more

commendable.”

NHS 111 has also been extremely

busy, the busiest day being

Saturday 28 December with 12,460

calls, one every seven seconds.

Ged continues: “As we head into

January and February and the

temperature plummets, we are

expecting the high demand to

continue and ask for the public to

continue to help us by only calling

999 in life-threatening emergencies.”

AMBULANCE UK - FEBRUARY

(L – R) Robert Bertram, Chief Executive of the HELP Appeal presents a cheque for £51,000 to University

Hospitals of North Midlands Major Trauma Centre.

People can take advice from a

pharmacist for common health

niggles, book an appointment

with their GP for health issues

which will not go away, visit an

urgent treatment centre for minor

illnesses and injuries or use NHS

111 online for health advice. In

emergencies, if it is safe to get

to an emergency department

(A&E) without an ambulance then

people should do that as arriving

at hospital by ambulance won’t

mean you’re seen any quicker.

*This statistic includes 999 calls,

duplicate calls, incidents at events

where NWAS is the medical

provider and 111 pass throughs.

For further recruitment vacancies visit: www.ambulanceukonline.com

NEWSLINE

Midlands Air

Ambulance Charity

makes a strategic

promotion

Midlands Air Ambulance

Charity is pleased to announce

the promotion of aircrew

team leader and critical care

paramedic, Jim Hancox, to

the position of assistant air

operations manager.

Jim has over 17 years’ experience

with the ambulance service, and

has served with Midlands Air

Ambulance Charity since 2006.

Jim will support the charity’s air

operations manager, Ian Roberts,

with a number of responsibilities

in line with the charity’s mission

to offer advanced clinical care to

those in critical need in the prehospital

environment 365 days

a year.

Ian Roberts, air operations

manager for the charity, states:

“We have three helicopters and

three rapid response vehicles

operation across six Midlands

counties, and more recently we

have added two critical care cars

to our asset-base to support

patient care in the region. The

expansion of our service, to

enable us to reach and treat over

1,000 more patients each year led

to a requirement for further seniorlevel

operations support.

“Jim has shown clear leadership,

strategic thinking and clinical

excellence throughout his work

with the service, and will be

an invaluable member of the

operations team.”

On his new position as assistant

air operations manager, Jim

added: “Delivering the highest

level of clinical care to critically ill

and injured patients is something I

am hugely passionate about. I am

extremely proud to take on this

challenging new role, supporting

the future development of our

organisation and ensuring that

Midlands Air Ambulance Charity

remains at the forefront of

emergency pre-hospital patient

care, offering the very best

treatment to patients.”

Find out more about Midlands

Air Ambulance Charity at:

midlandsairambulance.com or

follow the charity on social media.

SECAMB

Kent man reunited

with lifesavers

A man who collapsed in cardiac

arrest, enjoyed a Christmas

reunion with the ambulance

team who came to his aid.

Garry Henderson, 55, from

Shorne, near Gravesend, Kent,

was reunited with his life-saving

team recently at Medway

ambulance station in Chatham

following his collapse at home on

6 September last year.

Garry, along with his partner,

Sue and brother, Simon, met

with Critical Care Paramedic,

Dave Hawkins, Operational Team

Leader, Alexandra Hemsley,

ambulance crew Daisy Vickery

and Adrian Biles as well as 999

call taker, Nick O’Doherty.

And now Garry is keen to spread

the message of the importance

that people learn CPR and other

life-saving skills and urged people

to listen to the potential warning

signs of suffering a heart attack.

Garry, had unknowingly at the

time, suffered a heart attack in

June 2018. Having not acted on

the signs, he attended a doctor’s

appointment four days later and

was subsequently fitted with two

stents, having been informed he

had suffered a heart attack.

The subsequent collapse in

September 2018 saw him

spend close to five weeks at

William Harvey Hospital in

Ashford in an induced coma

and recovering having received

further emergency treatment and

having been fitted with an internal

defibrillator.

Garry’s expert hospital treatment

followed quick thinking of partner

Sue in calling 999 while CPR

was provided at the scene by a

members of staff from a nearby

nursery, Claire and Sam, and a

GP, Dr Adaji from Shorne medical

practice.

Dave said: “The chain of survival

started with Sue speaking to Nick

on the phone. Help was quickly

sought, and it was so critical

that Garry was given CPR prior

to our arrival. It takes a team to

save a life and everyone worked

really well together. We shocked

Garry’s heart twice to return it to a

normal rhythm before heading off

to the William Harvey for Garry to

undergo emergency treatment.”

Garry remembers nothing of his

ordeal but was quick to praise the

team on an emotional reunion. “It

feels like the stars aligned for me

so that everything was in place

that day”, he said. “I’m so grateful

for everything everyone did. From

Nick at the end of the phone, to

the GP and nursery staff to the

whole team and my subsequent

treatment in hospital. It was very

emotional but it was lovely to see

everyone in person to properly

thank them.

“I know in hindsight I should have

listened to my body more rather

than wait four days to see my GP.

I’d urge people to take the warning

signs seriously and ourselves and

our friends and family know first

hand how vital it is for people to

learn how to save a life.”

Sue added: “I know I wasn’t very

patient with Nick on the phone

and so it was really nice to be

able to apologise and to meet

everyone in better circumstances.

Thank you to everyone involved

in ensuring were together at

Christmas.”

AMBULANCE UK - FEBRUARY

For the latest Ambulance Service News visit: www.ambulancenewsdesk.com

NEWSLINE

ALF 2020: The

Conference for the

Ambulance Sector

The Ambulance Leadership

Forum (ALF 2020) will take

place on 17 & 18 March 2020.

Hosted by the Association of

Ambulance Chief Executives at

the Jurys Inn, Hinckley Island,

Nuneaton Leicestershire,

ALF 2020 is shaping up to be

another high quality event.

ALF 2020 promises to be bigger

and better than ever, with a

superb range of speakers and

facilitators over two main days

of conference.

Exploring themes relating to

engagement across the STP/

ICS landscape and integrated

urgent care, speakers will look

to stimulate discussion, provoke

thought and share insights and

experience. Can your workplace

be improved? What role can the

sector play in system leadership

and how? Do you work for an

employer of choice?

Day One

A first class line up of speakers

already confirmed for Day One

includes:

Baroness Dido Harding

The Chair of NHS Improvement

will be our keynote speaker

and open the conference.

Expect to learn from Dido’s

vast experience on some

of the solutions needed to

overcome challenges facing

the NHS – and ambulance

services in particular. Reducing

unwarranted variation is a goal

but integrating to respond to

local need is very much a reality

– how do we manage the two?

Nigel Edwards

We are thrilled to welcome the

Nuffield Trust Chief Executive to

speak again at ALF. Few others

can share Nigel’s insight into

policy and strategies, whilst

making sense of what the data

really shows.

Bobby Pratap

Putting mental health front and

centre we are delighted to that

Bobby, Deputy Head of Mental

Health at NHSE & I, is joining

us at ALF for the first time. He

will discuss how the ambulance

sector can get the best returns

for mental health patients from

the new Long Term Plan funding

put into these vital services.

Chris Hopson

This year Chris, Chief Executive

at NHS Providers, looks

forward to briefing delegates

on a strategic vision (being

launched jointly with AACE) that

will provide clear statements

on where we feel ambulance

services can make the best

contributions within changing

health structures.

For a second year, ALF will be

chaired over the two days by

AACE Council Chair and SCAS

Chair Lena Samuels, who brings

her extensive knowledge and

understanding to proceedings

– and will be ready to challenge

any sweeping statements from

the podium!

Day Two

A varied range of sessions

on Day Two of ALF will

include insights into quality

improvement, organisational

development, satellite

technology, visibility for

disability, ‘safe space’

conversations, the ambulance

data set project, volunteering

and falls, the joint ambulance

improvement programme,

rotational roles and how

ambulance services can

become employers of choice.

Ambulance UK Feb 2020

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