Jeweller - March 2020

INSIDE
My Store
Sarah & Sebastian
SYDNEY, NSW with Robert Sebastian Grynkofki, managing director • SPACE COMPLETED Early September 2019
4Who is the target market?
We knew the client base of our Mosman store would
be diverse, so we wanted to create a space that
was intriguing, without being intimidating. Whilst
our target demographic can vary significantly, the
appreciation for innovative design and clever details
remains consistent, so it was important for the
store design to speak to that.
To form a harmonious balance, we explored light
and dark, floating and solid, and lightweight and
heavy elements within the design, which was
realised by architects Landini Associates.
This involved using materials such as concrete,
walnut, blackened steel, mirrors and frosted glass.
4Which features encourage sales?
Our intention with the design was to establish the
feeling of being in a gallery, so much emphasis was
placed on atmospheric, shadowy lighting.
The interior utilises refined, lightweight fixtures
aimed at exhibiting the intricacies of each jewellery
piece on display.
Then we created a strategic lighting design to bring
the precious metals and stones to life.
4What is the store design’s ‘wow factor’?
The challenge of traditional retail is what
galvanised our approach to our second store:
engaging our customers through immersive
experiences, tactile installations and intimate
communication with our staff.
The ‘wow’ factor of our Mosman store is the
overall museum atmosphere of the expansive
space, and the industrial finish.
These elements represent the juxtaposition of
the Sarah & Sebastian brand: refined, yet raw
and handcrafted.
Photography: Ross Honeysett
March 2020 | 19