INDUSTRY DIRT Keynote Speaker Announced for Car Wash Show Ben Nemtin has been named the keynote speaker for the 2020 Car Wash Show, taking place in San Antonio from April 6-8. The ICA made the announcement in early January, stating, “Ben Nemtin is on a mission to achieve the unthinkable. From playing basketball with President Obama to dashing down a soccer field, from raising over $400,000 for charity to placing a record-breaking $250,000 bet on roulette—Ben’s bucket list quest has inspired millions to strive for greatness.” The ICA stated that Nemtin is a #1 New York Times bestselling author thanks to his book, What Do You Want to Do Before You Die? He is also the star of the MTV show The Buried Life and the co-founder of The Buried Life movement. He has appeared on The Today Show, The Oprah Winfrey Show, CNN, FOX, ABC, CBS, NBC <strong>News</strong>, and more. Oprah Winfrey called Ben’s life work “truly inspiring.” Ben weaves the compelling story of how The Buried Life grew from 100 impossible dreams scribbled on a piece of paper into a global movement of millions and skillfully connects his story to the fabric of our daily lives, states the ICA. Ben’s message of radical possibility combined with his ‘5 Steps to Make the Impossible Possible’ leaves audiences not only inspired but also equipped to tackle the seemingly insurmountable. Ben’s system of achieving any impossible goal demystifies daunting tasks and turns “dreams” into “projects” by creating a digestible pathway to success. Mediocre is crowded. Raise your bar and surprise yourself. PAST 10 KEYNOTE SPEAKERS In case anyone was wondering, the past ten Car Wash Shows (called the Car Care World Expo) have hosted impressive keynote speakers (My personal favorite was Magic Johnson. He got up into the crowd, was humorous and engaging). 2019: Author and leading expert on happiness and success, Shawn Achor, 2018: NFL Hall of Famer Howie Long 2017: Tom Ridge, first Secretary of Homeland Security, former governor 2016: Navy SEAL Rear Admiral Scott Moore 2015: NCAA basketball coach Rick Pitino 2014: Daymond John and Robert Herjavec from ABC’s hit series, Shark Tank. 2013: NBA star Magic Johnson 2012: NFL Hall of Famer Mike Ditka 2011: NFL quarterback Joe Theismann 2010: There was no keynote speaker this year, but instead and Honors and Actions panel discussion featuring distinguished industry experts. REGISTRATION NOW OPEN In other ICA news, registration is now open for The Car Wash Show 2020, the largest U.S. gathering of car wash owners, managers and decision makers. From April 6-8, more than 8,000 attendees will gather in San Antonio, Texas, to discover new products and technologies, enhance business strategies, and connect with a range of car care experts—including car washers, fast lube professionals, detailers, and more—from around the world. “The Car Wash Show is the place where the entire industry gathers to grow business strategies, collaborate with peers, and share creative tactics to create memorable experiences for customers,” said Kim Vinciguerra, Vice President of Events at International Carwash Association. “With all-new programming, hundreds of exhibitors showcasing a fullrange of car care needs, and endless networking, The Car Wash Show 2020 is the best opportunity industry professionals have all year to gain knowledge and discover resources to build the best car wash businesses in the world.” With brand new education sessions, The Car Wash Show 2020 will provide industry veterans and first-time attendees with actionable skills and strategies needed to stay competitive. The 2020 Show will feature two options for passes that will allow attendees to customize their experience to fit their needs and gain fresh perspectives from professional speakers, fellow operators, and suppliers. Professional Grade Drying Cloth WARNING: Demonic Drying Technology In Use! Honeycomb pattern glides without grabbing. Thick cloth has extreme absorbency. 800-789-9065 htiusa.com 20 | AUTO DETAILING NEWS | VOL. 5, NO. 1 • SPRING 2020
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