Auto Detailing News

With the Basic Pass, attendees will get
first-hand product knowledge in 20-minute
Quick Hits and product demonstrations
in the Partner Solution Sessions.
Attendees will also have the opportunity
to talk shop with colleagues during Peer
Sessions. And of course, they have access
to the trade show floor for all three days.
With the Premium Pass, attendees will
be able to attend everything included in
the Basic Pass as well as exclusive access to
the Premium Education Program. Here,
they will deep dive into one of five areas:
Technology | Business Strategy | Marketing
Talent Management | Fast Lube.
Each area features an impact session followed
by focused courses to mix and match.
With the Premium Pass, attendees will also
gain industry insights and inspiration at the
State of the Industry and Keynote Address.
The Show will also provide many opportunities
for attendees to network with
peers in the car wash, fast lube, and detailing
arenas. During the Opening Night
Party, Booth Crawls, and other engaging
events, all attendees will have a platform
to renew and develop relationships with
peers to build a global network and address
any challenges they are facing.
The 180,000-square-foot trade show
floor will grant attendees access to more
than 400 exhibition companies showcasing
the latest technology and products to
help streamline business, increase efficiency,
and improve the bottom line. Attendees
will find exhibits in categories spanning the
car care industry, from solutions, product
updates and live updates, and one-on-one
discussions that will help them take business
to the next level.
For those who want to further enhance
their show experience, attendees can also register
for one of the pre-conference seminars
on Sunday, April 5. Attendees can choose
from a full-day course in Management Fundamentals,
the New Investor Seminar, or the
Certified Detailer Exam from the International
Detailing Association (IDA).
The Car Wash Show 2020 is presented
by International Carwash Association
(ICA), the Automotive Oil Change
Association (AOCA), and the Western
Carwash Association (WCA). For more
information and to register visit: www.
carwashshow.com.
The ICA has also made an announcement
it is looking for nominees for its
Emerging Leader Award.
“Have an up-and-coming leader
on your team who you would like to reward?”
asks the ICA. “Perhaps a manager
you can’t live without?”
This year, five deserving recipients will
once again win a Premium Pass to The
Car Wash Show and three nights’ accommodations
at a host hotel in San Antonio
– a package valued up to $1,000.
If you, or an employee, are an up-andcoming
leader under 45 consider applying,
visit www.carwash.org/forms/scholarship-forms,
to view the requirements. Applications must
be received no later than February 14 .
Malco Products announces
management changes
Seth Glauberman has been named
President of Malco Products, Inc. He succeeds
his father, Stuart Glauberman, who
has transferred from day-to-day management
to an advisory position within the
Barberton, Ohio-based company after 32
years of leadership. Malco Automotive, a
division of Malco Products, provides professional
solutions that improve vehicle
appearance with passion and innovation,
offering the most comprehensive line of
automotive detailing products and accessories
on the market.
“I am excited to continue the success
of our family business and carry on the
legacy,” said Seth. “I had a great teacher
in my father and will still have access to his
guidance and experience for the foreseeable
future.” Seth started out in the Malco
automotive division in 2004 and served
15 years as vice president of automotive
sales. He graduated with a Mechanical
Engineering degree from the University
of Colorado at Boulder and earned his
Master of Business Administration from
Case Western Reserve University.
Stuart said the company has been working
toward succession for several years and
is confident the time is ripe to turn over the
reins to the next generation. “My goal over
the next few years will be to support our
new leadership and identify opportunities
to strengthen our overall business.”
Stuart, a graduate of Carnegie Mellon
University in Pittsburgh, joined the
company in 1973 and served as president
for 32 years. He began planning two years
ago to step down from the company’s
leadership role in January 2020 as part of
a succession plan. His new title is Chief
Change Agent, a reference to his longtime
request asking every employee to be
EDUCATION FOR DETAILERS
AT THE CAR WASH SHOW
IDA Certified Detailer-in-a-Day Event
Room: TBD | SUNDAY, APRIL 5 | 1:00PM - 5:00PM
INTERNATIONAL DETAILING ASSOCIATION
This event includes a four-hour comprehensive
and intensive educational seminar
that provides attendees with all of the
information needed to pass the International
Detailing Association’s Certified
Detailer Examinations. The exams will be
administered and checked on-site. This
session is available for any pass type for
$350 at registration.
Revolutionize Your Express Detailing
Room: Quick Hits Theater | MONDAY, APRIL 6 | 4:00
PM-4:20 PM | PRENTICE ST. CLAIR
New innovations in detailing chemicals,
equipment, and techniques allow us to
clean customer vehicles faster and better.
Turning Conversations into Customers
Through Chat Marketing
Room: TBD | MONDAY, APRIL 6 | 10:30AM-11:30AM
| JAY BEAN, FRESHLIME
We will teach you how to connect with
people who are searching online for your
business, what to say for the highest conversion
rate, and how to continue the conversation
after they leave your business so
they will come back for more.
an agent of change.
Stuart’s daughter, Lauren Osina, also
works at the company and will continue as
Digital Marketing Manager. She earned a
Bachelor’s of Arts from the University of
Colorado at Boulder and has her Masters
in Reading and Literacy from Ohio State
University. “I have been fortunate to have
two children committed to the ongoing
success of our family business,” Stuart
said. “Over the years they have gained
the first-hand knowledge, experience and
leadership qualities necessary to maintain
the strength of our company. Both Seth
and Lauren have a deep understanding
of the culture, values and heritage of
Malco that they will carry forward into
the decades to come”
Tapping into Your Emotional Intelligence
to Succeed in Work and Life
PREMIUM PASS | Talent Management Path
Monday, April 6 | 9:15 AM - 10:15 AM
Monday, April 6 | 10:30 AM - 11:30 AM
Presented by Sara Ross
Emotional intelligence is a powerful predictor
of performance and a distinguishing
competitive advantage, but EQ can be a
nebulous trait to teach. Leadership expert,
vitality advocate and “street scientist” Sara
Ross shares insights from her work on how
to redefine professional and personal success.
She will share scientific research and
personal experiences from her past role
as vice president and global head of leadership
at international training firm IHHP.
Learn how EQ can help you manage intense
and stressful environments; increase
productivity and profitability; drive innovation
and strengthen relationships.
Using Facebook to Grow Your Local
Business
PREMIUM PASS | Marketing Path
Tuesday, April 7 | 9:15 AM - 10:15 AM
Tuesday, April 7 | 10:30 AM - 11:30 AM
Presented by Andrea Vahl
Sponsored by QualChem
What is working now on Facebook for
local businesses? How do you reach the
right people and get more traffic to your
location? Andrea Vahl will share the specific
tactics and examples on how to get
more organic visibility including Facebook
Live, Videos, and when to post. You will
also learn how to use Facebook Ads the
right way so that you reach your perfect
local customer without wasting money.
You’ll walk away with a plan on how to
approach your Facebook Marketing Strategy
for your business.
The Most Human Company Wins
PREMIUM PASS | Marketing Path
Tuesday, April 7 | 9:15 AM - 10:15 AM
Tuesday, April 7 | 10:30 AM - 11:30 AM
Presented by Mark Schaefer
Sponsored by QualChem
This program will change the way
companies and organizations look at
marketing, sales, advertising, and overall
customer experience.
Based on his brilliant new book, Marketing
Rebellion: The Most Human Company
Wins, Mark Schaefer takes the audience
on a discovery of surprising consumer realities.
Weaving research with entertaining
stories, Mark shows how an entirely new
mindset is needed to meaningfully connect
with customers in a rebellion against marketing,
advertising, and PR.
Attendees will leave with new inspiration
and new information on how they can
incorporate strategies such as live experiences,
people and culture, and story into
their marketing, sales, and customer service
processes at their car washes.
The company has been in the same
family for four generations. Stuart’s father,
Murray Glauberman, who was a chemist,
founded Malco Products, Inc., in 1953 in
Akron, later welcoming his father Abe and
brother Lionel into the family business.
His legacy continued to a third generation
with his sons, Stuart and Jay Glauberman.
Murray’s initial investment of $1,300 was
for the purpose of manufacturing janitorial
and industrial specialty chemicals. Together
the father and sons embarked on a
series of expansions that would eventually
take the company from a single product
to one that manufactures and markets a
broad line of specialty chemicals domestically
and internationally.
22 | AUTO DETAILING NEWS | VOL. 5, NO. 1 • SPRING 2020