With the Basic Pass, attendees will get first-hand product knowledge in 20-minute Quick Hits and product demonstrations in the Partner Solution Sessions. Attendees will also have the opportunity to talk shop with colleagues during Peer Sessions. And of course, they have access to the trade show floor for all three days. With the Premium Pass, attendees will be able to attend everything included in the Basic Pass as well as exclusive access to the Premium Education Program. Here, they will deep dive into one of five areas: Technology | Business Strategy | Marketing Talent Management | Fast Lube. Each area features an impact session followed by focused courses to mix and match. With the Premium Pass, attendees will also gain industry insights and inspiration at the State of the Industry and Keynote Address. The Show will also provide many opportunities for attendees to network with peers in the car wash, fast lube, and detailing arenas. During the Opening Night Party, Booth Crawls, and other engaging events, all attendees will have a platform to renew and develop relationships with peers to build a global network and address any challenges they are facing. The 180,000-square-foot trade show floor will grant attendees access to more than 400 exhibition companies showcasing the latest technology and products to help streamline business, increase efficiency, and improve the bottom line. Attendees will find exhibits in categories spanning the car care industry, from solutions, product updates and live updates, and one-on-one discussions that will help them take business to the next level. For those who want to further enhance their show experience, attendees can also register for one of the pre-conference seminars on Sunday, April 5. Attendees can choose from a full-day course in Management Fundamentals, the New Investor Seminar, or the Certified Detailer Exam from the International <strong>Detailing</strong> Association (IDA). The Car Wash Show 2020 is presented by International Carwash Association (ICA), the <strong>Auto</strong>motive Oil Change Association (AOCA), and the Western Carwash Association (WCA). For more information and to register visit: www. carwashshow.com. The ICA has also made an announcement it is looking for nominees for its Emerging Leader Award. “Have an up-and-coming leader on your team who you would like to reward?” asks the ICA. “Perhaps a manager you can’t live without?” This year, five deserving recipients will once again win a Premium Pass to The Car Wash Show and three nights’ accommodations at a host hotel in San Antonio – a package valued up to $1,000. If you, or an employee, are an up-andcoming leader under 45 consider applying, visit www.carwash.org/forms/scholarship-forms, to view the requirements. Applications must be received no later than February 14 . Malco Products announces management changes Seth Glauberman has been named President of Malco Products, Inc. He succeeds his father, Stuart Glauberman, who has transferred from day-to-day management to an advisory position within the Barberton, Ohio-based company after 32 years of leadership. Malco <strong>Auto</strong>motive, a division of Malco Products, provides professional solutions that improve vehicle appearance with passion and innovation, offering the most comprehensive line of automotive detailing products and accessories on the market. “I am excited to continue the success of our family business and carry on the legacy,” said Seth. “I had a great teacher in my father and will still have access to his guidance and experience for the foreseeable future.” Seth started out in the Malco automotive division in 2004 and served 15 years as vice president of automotive sales. He graduated with a Mechanical Engineering degree from the University of Colorado at Boulder and earned his Master of Business Administration from Case Western Reserve University. Stuart said the company has been working toward succession for several years and is confident the time is ripe to turn over the reins to the next generation. “My goal over the next few years will be to support our new leadership and identify opportunities to strengthen our overall business.” Stuart, a graduate of Carnegie Mellon University in Pittsburgh, joined the company in 1973 and served as president for 32 years. He began planning two years ago to step down from the company’s leadership role in January 2020 as part of a succession plan. His new title is Chief Change Agent, a reference to his longtime request asking every employee to be EDUCATION FOR DETAILERS AT THE CAR WASH SHOW IDA Certified Detailer-in-a-Day Event Room: TBD | SUNDAY, APRIL 5 | 1:00PM - 5:00PM INTERNATIONAL DETAILING ASSOCIATION This event includes a four-hour comprehensive and intensive educational seminar that provides attendees with all of the information needed to pass the International <strong>Detailing</strong> Association’s Certified Detailer Examinations. The exams will be administered and checked on-site. This session is available for any pass type for $350 at registration. Revolutionize Your Express <strong>Detailing</strong> Room: Quick Hits Theater | MONDAY, APRIL 6 | 4:00 PM-4:20 PM | PRENTICE ST. CLAIR New innovations in detailing chemicals, equipment, and techniques allow us to clean customer vehicles faster and better. Turning Conversations into Customers Through Chat Marketing Room: TBD | MONDAY, APRIL 6 | 10:30AM-11:30AM | JAY BEAN, FRESHLIME We will teach you how to connect with people who are searching online for your business, what to say for the highest conversion rate, and how to continue the conversation after they leave your business so they will come back for more. an agent of change. Stuart’s daughter, Lauren Osina, also works at the company and will continue as Digital Marketing Manager. She earned a Bachelor’s of Arts from the University of Colorado at Boulder and has her Masters in Reading and Literacy from Ohio State University. “I have been fortunate to have two children committed to the ongoing success of our family business,” Stuart said. “Over the years they have gained the first-hand knowledge, experience and leadership qualities necessary to maintain the strength of our company. Both Seth and Lauren have a deep understanding of the culture, values and heritage of Malco that they will carry forward into the decades to come” Tapping into Your Emotional Intelligence to Succeed in Work and Life PREMIUM PASS | Talent Management Path Monday, April 6 | 9:15 AM - 10:15 AM Monday, April 6 | 10:30 AM - 11:30 AM Presented by Sara Ross Emotional intelligence is a powerful predictor of performance and a distinguishing competitive advantage, but EQ can be a nebulous trait to teach. Leadership expert, vitality advocate and “street scientist” Sara Ross shares insights from her work on how to redefine professional and personal success. She will share scientific research and personal experiences from her past role as vice president and global head of leadership at international training firm IHHP. Learn how EQ can help you manage intense and stressful environments; increase productivity and profitability; drive innovation and strengthen relationships. Using Facebook to Grow Your Local Business PREMIUM PASS | Marketing Path Tuesday, April 7 | 9:15 AM - 10:15 AM Tuesday, April 7 | 10:30 AM - 11:30 AM Presented by Andrea Vahl Sponsored by QualChem What is working now on Facebook for local businesses? How do you reach the right people and get more traffic to your location? Andrea Vahl will share the specific tactics and examples on how to get more organic visibility including Facebook Live, Videos, and when to post. You will also learn how to use Facebook Ads the right way so that you reach your perfect local customer without wasting money. You’ll walk away with a plan on how to approach your Facebook Marketing Strategy for your business. The Most Human Company Wins PREMIUM PASS | Marketing Path Tuesday, April 7 | 9:15 AM - 10:15 AM Tuesday, April 7 | 10:30 AM - 11:30 AM Presented by Mark Schaefer Sponsored by QualChem This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience. Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes the audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR. Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes at their car washes. The company has been in the same family for four generations. Stuart’s father, Murray Glauberman, who was a chemist, founded Malco Products, Inc., in 1953 in Akron, later welcoming his father Abe and brother Lionel into the family business. His legacy continued to a third generation with his sons, Stuart and Jay Glauberman. Murray’s initial investment of $1,300 was for the purpose of manufacturing janitorial and industrial specialty chemicals. Together the father and sons embarked on a series of expansions that would eventually take the company from a single product to one that manufactures and markets a broad line of specialty chemicals domestically and internationally. 22 | AUTO DETAILING NEWS | VOL. 5, NO. 1 • SPRING 2020
True All-In-One Performance. Compatible with all tool movements. RUPES USA, Inc. 531 South Taylor Ave Louisville, CO 80027 T +1- 877-224-5750 E info@rupesusa.com W www.rupesusa.com Learn more
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