ITB Berlin News #3

EDITORIAL
Richard Barnes
Editor-in-Chief,
ITB Berlin News
Where is this all leading us?
As we work on this third “special edition” of
ITB Berlin News 2020, the global health and
financial crisis is paying a particularly heavy
toll on the tourism industry. But where is it
leading us, and what will change as a result of
the crisis?
As they say “in any crisis lies opportunity”,
so what will be the opportunities after this
one? One of the industry’s biggest bugbears
– overtourism – is suddenly no longer a
problem. Distribution is another question, in
which hotel operators and OTAs are finding
themselves at loggerheads about how this
situation should have been handled. Activity
has ground to a halt.
In the months and years “post Covid-19”, ITB
– in all its forms – will play a very major role
in pressing the “reset” button, and helping
the industry trace a new roadmap, thanks to
unprecedented thought leadership, bringing
the greatest minds of the industry together
through the ITB Berlin Convention. Indeed,
as we mentioned last week, this has already
been the case in the absence of the physical
event, thanks to the virtual event on ITB.com.
In future, the role of the show will be more
important than ever in this sense.
One thing is sure. When the crisis is over,
people will want to get back out into the world.
And ITB – the travel network – will be there to
help ensure they do it in the right way
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CONTENTS
#05 NEWS
#12 ITB BERLIN
CONVENTION
#14 RESPONSIBLE
TOURISM
#29 REGIONAL SPOTLIGHT
ASIA
#38 GERMAN REGIONS
BAVARIA
SPECIAL FEATURES
#17 LUXURY ACCOMMODATION
& TRAVEL
#25 CITY BREAKS
ITB BERLIN NEWS • THURSDAY 19 TH MARCH 2020 • 3