ITB Berlin News #3

I NEWS I
ADVERTORIAL
New brand
ambassador for
Fairmont
Discover MICE
opportunities
in Latvia
Riga, Latvia
With new hotels and venues opening every year, Latvia
is becoming an ever more attractive events destination:
easy to reach and with ample meeting space in pictureperfect
historical and natural surroundings.
Fairmont Hotels & Resorts has
named film icon Susan Sarandon as
its new global brand ambassador.
The Oscar-winning actress will star
in a soon-to-be-launched global
brand campaign that will portray
the transformative power of travel,
connecting Fairmont's history
and majestic hotels with modern
sensibilities and the dreams of a
new generation of travellers.
Fairmont's links with the world of
cinema go back a long way. Fans of
the golden age of film might spot
Fairmont hotels in such movie
classics as North by Northwest,
River of No Return, Vertigo,
Breakfast at Tiffany's, and The
French Lieutenant's Woman. Ms.
Sarandon herself has appeared in
a number of films shot on-location
at Fairmont hotels, including Little
Women, The January Man and King
of Gypsies.
"Fairmont and Susan Sarandon
share a spirit of adventure, a passion
for thinking globally and acting
locally, and a history of turning
words into action," said Sharon
Cohen, Vice President, Fairmont
Hotels & Resorts. "We chose
Susan to represent the essence
of Fairmont - representing
a strength of character and
timeless sophistication."
The collaboration between Ms
Sarandon and the Fairmont brand
will focus on their shared values.
With Oscar, BAFTA, and SAG
awards, along with a filmography
of over 100 films, Ms Sarandon
continues to inspire audiences with
new work, including roles in The
Meddler, The Jesus Rolls and Ray
Donovan.
"It is a privilege to work with
Fairmont, a company for whose
values I have great respect and
whose extraordinary hotels are a joy
to experience," said Ms Sarandon.
"Together, we hope to convey a
sense of life as a grand journey
that we hope will be meaningful
and inspiring to guests and fans of
Fairmont around the world"
RIGA – CONVENIENT
TO REACH FROM
DESTINATIONS
WORLDWIDE
Riga - The Baltic's biggest airport
is directly connected to over 100
destination in Europe and it is
located only 1h from Stockholm,
2h 10min from Frankfurt, 2h
40min from London and Paris.
National airline Air Baltic has the
youngest jet fleet in Europe with
many routes served by the ultramodern
Airbus A220. Lufthansa,
SAS, Finnair and Turkish Airlines
are among the airlines connecting
Riga International Airport to
destinations worldwide.
Daily ferries connect Riga to
Stockholm, and comfortable buses
travel between Riga, Vilnius and
Tallinn on a near-hourly basis.
COMING SOON: Rail Baltica,
meanwhile, is a major infrastructure
project currently in the planning
stages, and will connect the Baltics
to the rest of Europe by high speed
railway.
FROM FAIRY-TALE
BALLROOMS TO
LEADING-EDGE
CONFERENCE SUITES
The Historic Centre of Riga – a
UNESCO World Heritage Site –
tells just part of the city’s story
with popular venues including
the House of Black Heads and
Latvian National Museum of
Art. Visitors are able to discover
Riga’s industrial heritage, wooden
architecture and markets on a city
rally, or choose a venue such as the
brand new Hanzas Perons, which
was once a railway loading station.
Riga is also close to beaches and
national parks should one wish to
add outdoor elements to an event
programme or be closer to nature
for the duration of a meeting
Susan
Sarandon
© Jonas Unger - CNW Group/Fairmont Hotels & Resorts
ITB BERLIN NEWS • THURSDAY 19 TH MARCH 2020 • 11