Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
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cents
to sleep
ombined in order to create an aromatherapeutic
subsequently drifting you to sleep. Lavender
is most commonly associated with relaxation.
as therapeutic properties that include sedative
for the treatment of insomnia, stress and
u to relax and prepare for sleep (Lyth, 2017).
leep
range is blended to create a therapeutic fragrance in
e an uplifting effect on the emotional system whilst
ate an insomnia blend consequently aiding deep sleep.
shine
ges grapefruits, peppermint, cinnamon, rosemary
rom, which is adaptable depending on the preferred
an boost your body’s production of serotonin, a
uce levels of the stress hormone norepinephrine,
t be the most powerful of the citrus smells as it’s
mulation (Sleep Foundation, 2015). Peppermint is
used and stimulated. It also helps you to perform
ilarly with rosemary, the smell of this herb will
ing you more mental and physical energy (Sleep
n, 2015).
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