Sleep &Shine - promotional plan booklet

In order to establish worthy third-party
relationships, we intend to host a country retreat
blogger event at The FoxHill Manor private
house hotel in Costwolds, where we will focus
on getting our brand message across, promoting
our product and building noble relationships.
We will be inviting key bloggers and youtubers
such as; Fluer De Force, (Josie) Fashion
Mumblr, Lydia Elise Millen, SunBeamJess and
(Meg) MegSays. We believe that given each
of these individual’s personal online presence
and persona, they are the perfect candidates in
order for us to build relationships and help us
gain validation within the consumer market.
MegSays is a particularly valuable influencer
for Sleep and Shine due to her suffering of
Chronic Fatigue Syndrome, therefore, we
will be obtaining desirable opinions of our
brand and product with someone whom is
heavily affected by a medical condition, by
struggling with sleep and physical exhaustion
on a daily basis. Consumers choose to listen
to bloggers and influencers online who they
have, or aspire to have, things in common
with, and who they trust to give honest and
valid opinions (Hamarketingpr.ie, 2017).
Thus, these influencers are exceptionally
valuable and suitable to our brand within our
marketing mix. In addition to top-tier media
connections, many third-party experts also
have large social media followings. Therefore,
when you develop a relationship with these
individuals, you can potentially also gain
access to the consumers who follow their
insights and advice on their blog, Twitter
account, or Facebook page (A. Olguin, 2017) .
The event will take place over the course
of an evening’s stay at the country retreat
where an itinerary will be in place as follows;
Day one – Afternoon tea, presentation and talk
regarding our brand message and product, use
of the house spa at Dormy House including
treatments such as; skin rejuvenating facials,
full body massage, foot ritual with lavender
infusion and a marvellous manicure, three
course dinner, movie night and cocktails.
Day two – Yoga, pilates followed by breakfast.
During their overnight stay, a Sleep and
Shine diffuser shall be in each individual’s
room in order for them to test the product
overnight. Generated hashtags shall be present
on various activities throughout the itinerary
in order to promote social tags online.
Liaison with FoxHill Manor on decorations
throughout our guests stay will allow us to
promote our natural ingredients, e.g. lavender
tied within serviette’s presented at dinner.
We hope that this influence alliance will
help us build credibility and relationships
whilst validating our product and achieve
broad exposure in the market and
furthermore reach our target consumer.
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