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Sleep &Shine - promotional plan booklet

I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.

I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.

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“smell is a potent wizard that transports us across

thousands of miles and all the years you have lived.”

-helen keller

Sleep and Shine is a new specialist

aromatherapy brand, specialising in

natural fragrance oils in order to promote

therapeutic health benefits. Our primary

objective is to focus on targeting specific

problems, we hope to establish a brand

that focuses on mindfulness aromatherapy,

combined with technology, in order to

develop a product which will take you on a

sensory journey to enhance your wellbeing.

We have created an intelligent targeted

solution which optimises energy performance

24hours a day. Based solely around the body

clock, it improves both sleep quality and

daytime wakefulness, allowing your natural

radiance and energy to shine through.

With conjunction to smart technology,

we have created a bespoke, adaptable

aromatherapy product, which is uniquely

personal to every consumer. The app lead

aromatherapy, allows you to diffuse chosen

essential oil based scents at personalised

times depending on your circadian rhythm,

which is uniquely adaptable to every

consumer at the touch of app. We believe that

sleep is a choice and whatever your lifestyle,

a good night’s sleep is something that you

chose to engage in, not just something that

happens. However, we also recognise that

a good night’s sleep can be rare, which is

why we have developed our innovation. Our

diffuser utilises a slow release, activated

system to provide relaxation to drift you

to sleep, aided sleep support throughout

the night and wakefulness in the morning.

Our passion for natural essential oils stems

from the understanding that they have

therapeutic benefits that promise to deliver

without using unnecessary chemicals. .

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