Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
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“smell is a potent wizard that transports us across
thousands of miles and all the years you have lived.”
-helen keller
Sleep and Shine is a new specialist
aromatherapy brand, specialising in
natural fragrance oils in order to promote
therapeutic health benefits. Our primary
objective is to focus on targeting specific
problems, we hope to establish a brand
that focuses on mindfulness aromatherapy,
combined with technology, in order to
develop a product which will take you on a
sensory journey to enhance your wellbeing.
We have created an intelligent targeted
solution which optimises energy performance
24hours a day. Based solely around the body
clock, it improves both sleep quality and
daytime wakefulness, allowing your natural
radiance and energy to shine through.
With conjunction to smart technology,
we have created a bespoke, adaptable
aromatherapy product, which is uniquely
personal to every consumer. The app lead
aromatherapy, allows you to diffuse chosen
essential oil based scents at personalised
times depending on your circadian rhythm,
which is uniquely adaptable to every
consumer at the touch of app. We believe that
sleep is a choice and whatever your lifestyle,
a good night’s sleep is something that you
chose to engage in, not just something that
happens. However, we also recognise that
a good night’s sleep can be rare, which is
why we have developed our innovation. Our
diffuser utilises a slow release, activated
system to provide relaxation to drift you
to sleep, aided sleep support throughout
the night and wakefulness in the morning.
Our passion for natural essential oils stems
from the understanding that they have
therapeutic benefits that promise to deliver
without using unnecessary chemicals. .
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