Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
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Welcome
“A brand is a voice and a product is a souvenir.”
- lisa gansky
This is a promotional plan for a new fragrance brand; Sleep
and Shine. The purpose of this report is to show a detailed
understanding of Sleep and Shine as a brand, including
visualisations of the brand’s ethos, aesthetic identity and brand
message. Throughout this report, we have devised an effective
promotional strategy, whilst plotting the brand’s journey across
the upcoming retail seasons. Exploration of the consumer
will determine the most efficient route when connecting with
Sleep and Shine’s target market, whilst allowing us to explore
potential upcoming promotional tactics within the market.
Gemma Benjafield, N0678005, Fashion Communication and Promotion, Creative
Networks, FASH10106
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