Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
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Launch Winter edition for
purchase
Launch countdown to
Christmas social media
campaign
dec
Collaboration with John Lewis
Promote promotional stratgies
feb
Launch Summer edition for
purchase
Key influencers reviews air
and magazine features are
published
april
jan
Product apperance on TV from:
ITV’S This Morning
march
Luanch Summer edition
advertising campaign
Send Summer edition to
third-party influencers such
as youtubers and bloggers to
encourage reviews
may
Third party evaluation
Limited edtion social media
campaign teasers
Fig 28
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