Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
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Through the use of our bespoke app, the consumer is able to programme the diffuser in
correlation to their sleeping hours, allowing the consumer to personally choose and decide
what essential oil based scents they want diffused, and when, by programming the cycle
hourly and daily. This adaptability acknowledges when the consumer wants the fragrance to
change throughout their sleeping cycle, in order to diffuse different scents to drift them to
sleep, aid sleep support throughout the night and encourage wakefulness in the morning in
order to boost productivity. The consumer’s music can also be connected to the alarm in order
to play music in conjunction to diffused scents at specific times. Through the use of a database,
the app can skilfully suggest recommendations music which compliments certain scents.
home
M T W T F S S
TONIGHT’S CYCLE
12am
9pm
3am
6am
drift me to sleep
MID SLEEP
RISE AND SHINE
my scents
my sounds
The App:
Fig 11
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