Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
AN INTERACTIVE PRODCUT
THAT CAN BE PERSONALISED
TO THE CONSUMER
specialist
fun
targeting
personal
create a
functional
specialist product
CREDITABILITY
to inteograte
technology
into the
consumer’s
lifestyle
to innovate the
frangrance and
aromatherapy
market
to enhance the
consumers health
and well being
hollistically
through scent
innovative
to promote
theraputic
benefits
without
medication
or harsh
chemicals
PERSONALITY
playful
experimental
unique
SOLD ONLINE
AND IN
ACCESSIBLE MASS
MARKET STORES AND
DEPARTMENT
STORES
passionative
A CHOICE of
essential
oil based
fragrances
APP ELEMENT ALLOWS
ADAPTABLE SLEEPING
HOURS
Fig 7
Brand Onion:
19
Change language