Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
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The
Summer
Edition
Sleep and Shine will launch two seasonal campaigns timed to coincide with
summer and winter.
Whilst ensuring that our brand identity remains consistent, we plan
to rejuvenate and become more relevant in the summer season by
introducing a summer range of essential oils. This limited edition range
will make Sleep and Shine a more exciting choice when fulfilling the
consumer’s home fragrance needs in order to create a summer ambiance.
Pure essential oils of; coconut, wild lemongrass, grapefruit, watermelon,
pineapple, eucalyptus, and bergamot will be included within the summer
edition range. Our campaign will correspond with the consumer’s sleeping
adjustment when the clocks spring forward for daylight saving time.
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