Sleep &Shine - promotional plan booklet
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
I was required to create a new brand in the highly competitive fragrance market. After researching the market and identifying opportunities for a new scent brand, I created the brand 'Sleep & Shine'. This is the promotional plan booklet for Sleep & Shine. The report shows a detailed understanding of the brand, including Sleep & Shine’s brand identity, journey, route to consumer, and an integrated marketing campaign.
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References
illustrations
Cover: Logo & illustrations, My own work (2107)
Fig 1: Campaign image, team work (2017)
Fig 2: Campaign image, team work (2017)
Fig 3:Campaign image, team work (2017)
Fig 4: Campaign image, team work (2017)
Fig 5: Sleep and Shine bag mockup, my own work (2017)
Fig 6: Swot Analysis, my own work (2017)
Fig 7: Brand Onion, my own work (2017)
Fig 8: Perceptual map, my own work (2017)
Fig 9: Creative concept moodboard, my own work (2017)
Fig 10: Print campaign, my own work (2017)
Fig 11: Sleep and Shine app visualisation mockup, my own work (2017)
Fig 12: Campaign video, my own work (2017)
Fig 13: Summer edition moodboard, my own work (2017)
Fig 14: Winter edition moodboard, my own work (2017)
Fig 15: Student consumer moodboard, my own work (2017) individual illustrations available at:
https://sallysprattstudio.tumblr.com
Fig 16: Working woman consumer moodboard, my own work (2017) individual illustrations
available at: https://sallysprattstudio.tumblr.com
Fig 17: The parent consumer moodboard, my own work (2017) individual illustrations available
at: https://sallysprattstudio.tumblr.com
Fig 18: Loyalty Loop, my own work (2017), image doctored from General Assembly Blog’s model
by Emily Pope.
Fig 19: Marketing Flunnel, my own work (2017), image doctored from Dave Chaffey’s RACE
Model
Fig 20: Print advert at bus stop visualisation mockup, my own work (2017)
Fig 21: Print advert in magazine visualisation mockup, my own work (2017)
Fig 22: Sleep and Shine coffee cup mockup, my own work (2017)
Fig 23: Sleep mask mockup, own work (2017)
Fig 24: MegSays youtube video example. avilable at: https://www.youtube.com/channel/UCOT-
KYFfRMaLj4n-QPBGWzDg/videos
Fig 25: Fashion Mumblr youtube video exmple, available at: https://www.youtube.com/channel/
UCCmfa729dnJCi_bK7fSNbpw/videos
Fig 26: FoxHill Manor room, available at: http://foxhillmanor.com
Fig 27: FoxHill Manor grounds, available at: http://foxhillmanor.com
Fig 28: Timeline of promotional events, my own work (2017)
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