SLSNZ Strategy - 2019-20 Three year summary v2.1
Our direction...
Our direction...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
National Leadership<br />
High Level action <strong><strong>20</strong>19</strong>/<strong>20</strong> <strong>20</strong><strong>20</strong>/21 <strong>20</strong>21/22<br />
National<br />
Alignment<br />
Regular engagement programme for Club Chairs – regionally and nationally. Support local<br />
committee structures and maintain Regional engagement. Communications the core focus.<br />
Actively facilitate sharing of information, best practice initiatives & collaboration between clubs.<br />
Closer relationships with Northern Region.<br />
Improve<br />
communications<br />
with stakeholders<br />
Enhance and promote the surf lifesaving brand on a national level.<br />
Develop and implement a marketing strategy to better tell our story (what to say and via<br />
what channel) to make sure people know we are a charity, of our youth development and<br />
wider roles and activities, strengthen perceptions and the link between surf sport and<br />
lifesaving, improve brand value and be more externally focussed (e.g. website and app).<br />
Stories to help build pride, excitement & mana of individual lifeguards and also drive<br />
membership, revenue add brand awareness<br />
Proactive internal communications strategy and workplan: Improve effective two –way<br />
communication channels across the movement.<br />
Continue to deliver and enhance the stakeholder relationship strategy:<br />
Stakeholders include members, clubs, commercial partners, funders, local and central<br />
government, sector partners, ILS and international SLS organisations, media locally and<br />
offshore and the general public.<br />
Investigate scholarships for low<br />
income families.<br />
Position SLS as<br />
an essential<br />
rescue service<br />
and a key player<br />
in the community.<br />
Play a leading role in water safety, SAR, education & lifesaving sectors, esp via WSNZ,<br />
NZSAR and Civil Defence.<br />
Community<br />
Education<br />
Enhance and promote core programmes: Beach Ed and if required Surf to School<br />
Develop a Community Education<br />
<strong>Strategy</strong><br />
Implement Community Education programmes working closely with partners and other<br />
sector agencies, especially WSNZ on joint initiatives and public education campaigns.<br />
Develop, trial and implement new ideas<br />
Enhance promotion of safety messages & collateral to the general public and develop/ test<br />
new tools to make it easier for people to make better decisions, for example<br />
Rip current mapping. Augmented reality tools (like SLSA).<br />
Self-tests on capability. New immigrant messaging. Online games (like FENZ)<br />
Video education (like MSC).<br />
Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010<br />
PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz
Change language