SLSNZ Strategy - 2019-20 Three year summary v2.1

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National Leadership High Level action 2019/20 2020/21 2021/22 National Alignment Regular engagement programme for Club Chairs – regionally and nationally. Support local committee structures and maintain Regional engagement. Communications the core focus. Actively facilitate sharing of information, best practice initiatives & collaboration between clubs. Closer relationships with Northern Region. Improve communications with stakeholders Enhance and promote the surf lifesaving brand on a national level. Develop and implement a marketing strategy to better tell our story (what to say and via what channel) to make sure people know we are a charity, of our youth development and wider roles and activities, strengthen perceptions and the link between surf sport and lifesaving, improve brand value and be more externally focussed (e.g. website and app). Stories to help build pride, excitement & mana of individual lifeguards and also drive membership, revenue add brand awareness Proactive internal communications strategy and workplan: Improve effective two –way communication channels across the movement. Continue to deliver and enhance the stakeholder relationship strategy: Stakeholders include members, clubs, commercial partners, funders, local and central government, sector partners, ILS and international SLS organisations, media locally and offshore and the general public. Investigate scholarships for low income families. Position SLS as an essential rescue service and a key player in the community. Play a leading role in water safety, SAR, education & lifesaving sectors, esp via WSNZ, NZSAR and Civil Defence. Community Education Enhance and promote core programmes: Beach Ed and if required Surf to School Develop a Community Education Strategy Implement Community Education programmes working closely with partners and other sector agencies, especially WSNZ on joint initiatives and public education campaigns. Develop, trial and implement new ideas Enhance promotion of safety messages & collateral to the general public and develop/ test new tools to make it easier for people to make better decisions, for example Rip current mapping. Augmented reality tools (like SLSA). Self-tests on capability. New immigrant messaging. Online games (like FENZ) Video education (like MSC). Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010 PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz
Business Resilience and securing our sustainable financial future High Level action 2019/20 2020/21 2021/22 Maximise/ optimise existing revenues Sponsors/ Commercial Partners: Maintain relationships, improving service delivery, add new revenue dimensions to existing relationships and assist sponsors to tell their ‘story’. TSB partnership renewal (ends Oct 19) KFC partnership renewal (ends May 20) (ends Aug 17) Foundation donations Grants: Maintain relationships, processes and returns from grant applications. Focus on rebuilding local/regional grants and a strong 2 nd tier of national funding sources behind NZLGB. Fundraising: Where funding available invest more in core programmes, especially Direct Mail and regular giving programmes to reduce reliance on gaming grants. NZSAR funding renewal HPSNZ funding Sport NZ funding Diversify income – develop new sources Additional ‘Major’ partner and more regional partnerships Central Government funding – new model as part of WSNZ Sector approach Local Government funding – continue to seek more support from Local Govt Local Govt – provide Coastal Research Assessments and Drowning reports Local Govt –engage LGNZ & DOC. Enshrine recognition and obligations in TLA document templates Define legal responsibilities of Central and Local Govt Investigate and implement other realistic new initiatives: Actions include: New commercial partners, new grant sources, new fundraising initiatives, Alumni initiatives, merchandise/licensing, new ventures. Maintain a pipeline of new ideas to investigate Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010 PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz
Page 1 and 2: Surf Life Saving New Zealand Peloru
Page 3: 2019/20 Surf Life Saving New Zealan
Page 7 and 8: SLSNZ Management Plan Strategic Ove
Page 9 and 10: Support Clubs to deliver core servi
Page 11: Operational Excellence & Innovation
Page 15 and 16: Financial Objectives Below is the l
Page 17 and 18: While a ‘game changing’ busines
Page 19: Health of the Surf Life Saving Move

SLSNZ Strategy - 2019-20 Three year summary v2.1

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