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August 2020

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Pride from top brand to clotting lines is Handmade Embroidery.

The fashion of hand embroidery is never outdated. The top designers of the country have played a special role in

maintaining it among the youth.

Well-known brands and clotting lines of the country and abroad are making

new experiments with hand-machine embroidery. The fine thread embroidery

includes designs like a noose, thorn petal, spider, tepchi, bakhia, zanjira,

bangla jali, siddor jali, bulbul etc. In every season, its demand remains not

only in the country but also abroad. There are samples of Kantha and

Sujani embroidery of Bihar, Ahir and Jat of Gujarat, Chamba

handkerchief in Himachal Pradesh, Phulkari and Bagh of Punjab,

Chikankari of UP, traditional Sojani of Jammu and Kashmir,

embroidered and embroidered hand embroidery that is in great

demand around the world.

It is also included in the gent's cupboard

Embroidered Ethnic wear is a special choice of people on every occasion.

Two-piece and three Peace suits and vest coats for wedding, Nehru

jackets also have the fine workmanship of colourful threads for the

youth. There is a lot of demand for patchwork and chikankari. The

most liked designer kurtas in the festival season are made by seeing

beautiful embroidery designs. Even threadwork designs can be

seen on shirt collars. Top designers prefer embroidery in shirts

to sherwani for men.

Women's favourite

The embroidery done on colourful clothes is very

pleasing to women. It also includes lehenga, kurta and

salwar and churidar. The embroidery done on the

clothes is done with one or two stitches. Generally,

beautiful pictures of nature are drawn in it.

Similarly, Sindhi embroidery is most common

on ladies’ suits. It can also be seen in lowbudget

suits. Zardozi is still the best choice for

embroidery for Royal families.

Embroidery trend in Western dress

Indian fashion designers do not want to let go of decorating jeans, shirts and jackets with colourful

threads. There is a special demand for jackets abroad with handwork costumes. Chikankari on

09 | www.theim.in

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