Retailers Forum Magazine Sept. 2020 EMAG
Monthly magazine for independent retailers, online sellers and retail stores across the USA. We feature informative articles and information on running your retail store as well as a large advertising section featuring the best wholesalers to source your merchandise. Now more than ever you need to be astute in the retailing business and for the last 39 years Retailers Forum Magazine has been at retailers sides. See our full site at: www.retailersforum.com with 1000's of free articles and info.
Monthly magazine for independent retailers, online sellers and retail stores across the USA. We feature informative articles and information on running your retail store as well as a large advertising section featuring the best wholesalers to source your merchandise. Now more than ever you need to be astute in the retailing business and for the last 39 years Retailers Forum Magazine has been at retailers sides. See our full site at: www.retailersforum.com with 1000's of free articles and info.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
forumworkshop<br />
FORUM WORKSHOP<br />
Art gallery owners have opening receptions for<br />
their artists. These two-hour wine and cheese<br />
affairs cost thousands of dollars. They require<br />
staffing, invitations and mailing costs, food,<br />
wine, etc. But they get<br />
listed in local papers. Inscapes<br />
Institute celebrated<br />
its first year of<br />
business with an art<br />
competition and a Windham<br />
Hill concert that attracted<br />
a lot of free<br />
publicity from local publications<br />
for a relatively<br />
obscure organization.<br />
Remember, the public is easily bored. You canʼt<br />
just open your doors and expect people to drop<br />
by your gift shop to watch your employees at<br />
work. You have to give them some reason to<br />
come, and a corporationʼs president announcing<br />
anything is not a reason. Corporate presidents<br />
should do less “announcing” and more<br />
business that would attract the mediaʼs attention.<br />
WHAT IS NOT AN EVENT<br />
Just remember, a sale is not a promotional<br />
event worthy of newspaper coverage. It is common<br />
and boring copy. If you intend to promote<br />
a sale, buy advertising space. But if you are trying<br />
to promote your companyʼs image – its contribution<br />
to the good of the community – then<br />
think of a way to attract attention.<br />
continued...<br />
Incorporate a Business or<br />
Form an LLC - FAST<br />
Corpnet will prepare and file your documents<br />
Our informative website gives you great info<br />
on deciding between the various options.<br />
Fast • Reliable • inexpensive<br />
We can set up your corp. in any state.<br />
www.KwikInc.com<br />
Page 32 SEPTEMBER <strong>2020</strong> | RETAILERS FORUM MAGAZINE
Change language