Retailers Forum Magazine Sept. 2020 EMAG
Monthly magazine for independent retailers, online sellers and retail stores across the USA. We feature informative articles and information on running your retail store as well as a large advertising section featuring the best wholesalers to source your merchandise. Now more than ever you need to be astute in the retailing business and for the last 39 years Retailers Forum Magazine has been at retailers sides. See our full site at: www.retailersforum.com with 1000's of free articles and info.
Monthly magazine for independent retailers, online sellers and retail stores across the USA. We feature informative articles and information on running your retail store as well as a large advertising section featuring the best wholesalers to source your merchandise. Now more than ever you need to be astute in the retailing business and for the last 39 years Retailers Forum Magazine has been at retailers sides. See our full site at: www.retailersforum.com with 1000's of free articles and info.
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forumworkshop<br />
FORUM WORKSHOP<br />
Whatever else you do to attract customers,<br />
whether you advertise or get free publicity,<br />
whether you spend a lot of money on promotion<br />
or very little ... the way your employees treat<br />
your customers is everything. Good employees<br />
will make you rich. Bad ones will put you out of<br />
business. And good employees expect (and deserve)<br />
to be paid well. Why do they deserve it?<br />
Simple. The good ones are the reason you<br />
have been able to get rich. As I have said before,<br />
if you are selling your own time, the<br />
amount of profit you will make is limited by the<br />
hours in the day. If you sell other people's time,<br />
profits can increase. This not only applies to the<br />
products you sell, but to the amount of help you<br />
can afford to hire to help you sell and/or produce<br />
those products. It goes beyond the simple<br />
equation of more people can produce and sell<br />
more. Good employees sell and produce more<br />
Page 54 SEPTEMBER <strong>2020</strong> | RETAILERS FORUM MAGAZINE<br />
than poor employees. Why? They work harder,<br />
or “smarter,” to get more done in the same<br />
amount of time. And they treat customers so<br />
well that those customers come back to do<br />
business with them.<br />
continued..<br />
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